Are you enjoying watching Jeff Walker's launch?

It's weird being unsubscribed from the lists of Jeff Walker, Frank Kern, John Reese, etc... I didn't even know a launch was going on, but I have to say, I am not missing it. Not to say you can't learn a thing or two from watching them, just not the way I want to do things.

2 votes for paint, must be some fancy rainbow and sparkles paint.

I enjoy watching the launches to study techniques. I'm in a similar market to Jeff, so I watch to study his language use, pacing, triggers, etc...

Three. Don't know who the guy is, but that's two very similar threads now from very young accounts. I smell sh**.

Joe, Not if you don't know who he is. The spamming that goes on here is bound to make us all a little quick to conclusions.

When you see old-timers talk about watching paint dry, there's a good chance the product is familiar, from the multiple barrages of emails that come with big launches.

Think of it as "social signals."


Paul

If you don't watch his launch video you are missing out.

Take out your pen and paper, and take notes on how he covers all the possible objections to buying. You should be able to reverse engineer it and apply it to your own sales materials right away. I find taking notes on the 'how they are doing it' process also helps prevent you from becoming emotionally charged.

David

I consider myself a healthy cynic, meaning I approach everything with a healthy dose of skepticism. I used to divide the IM world in those two categories years ago and it really stunted my own business and personal growth. Let me add a different perspective, if I may.

People tend to forget that these well-known marketers were once in our shoes. They didn't have a "tight circle" back then, they didn't have any large lists, and they invested in products and seminars just like we did (or do). They also got burned by other marketers. Some of them even jeopardized their own health.

They put in long and endless hours to get to where they are today. They stay in these tight groups because they have history with these folks. It's easier to do business with people you trust and people who have demonstrated hard work ethic. I have my own JV partners in non-IM niches that have taken me years to develop, some of which have become real friends of mine now.

Sure, some of these IM celebrities have lost their way, but some of them haven't. It's a shame that the bad apples in this industry can have a real impact on how we view reality. I know it has affected mine. I'm VERY careful whom I do business with these days. But I remind myself that I still need to keep my open to new opportunities.

There's also a 3rd group of people out there: 3) people who invest in products and then take massive, consistent action and they focus on building relationships so in a few years, they form their own tight group of JV partners and reap the rewards of that hard work.

Jeff Walker's first PLF completely changed how I structured my own product launches in niches like dating and coaching little league and since then I've made my own changes and tweaks to it. I consider him one of the true good guys in this business and not because other people say so, but because that's been my experience.

It's okay to be a cynic, especially in this business where there are a lot of charlatans and people who would sell their mother for a buck. But it should be tempered with an open mind so you don't miss out on opportunity when it comes your way.

RoD

Jeff, [chuckle] I still hang out with a friend I met 37 years ago. He lives 100 miles away, so it's not as often as I'd like, but still...

Even that doesn't make me feel old. Ain't THAT the truth?!

IMsince2003, You're hanging with a pretty small crowd, then. "IMers," as the term is normally used, are a tiny portion of the online business world. They're certainly not the majority of my customers.

When you get to dealing with people with real businesses, like pet supply wholesalers and towing companies and real estate offices, you'll find the perspective is quite different. The same is true of people who do business solely online, but treat their business as a Business, and not a hobby or a time-consuming lottery ticket. They don't buy things to add to their collection. They buy things to USE, and to make more money with.

They want results. If you help them get those results, they're going to keep coming back. And they're not going to claim they're "being taken advantage of." They're going to thank you.

If you just deal with "IMers," you're going to hear a lot of sob stories and a lot of griping based on unrealistic expectations. If you deal with established businesspeople, whether in this field or any other, you're going to hear about reality.


Paul

Oh, my mind is open. Perhaps I should elaborate to say that the massive riches don't come as fast or as easily as the hype almost always suggests. Instead, it comes from building a large customer base and solid relationships that make such a launch a success. The small fry looking for the pushbutton riches does not see the big picture.

Paul, I have dealt with small business owners and have that same experience. I am commenting on the cycle of the people who make the big bucks selling products that tell other people how to make money who in turn buy the product, don't use it and move on to the next purchase selling the dream (or sizzle as some have put it).

I don't know Jeff and my comment below is not aimed at him. But this thread got me to wondering about the applicability of some of these big and expensive million dollar launches to 99% of the Internet marketers.

Who can really afford to spend $2 grand on a course when their business doesn't make that much revenue in a year? Is that a worthwhile and legitimate business expense?

It may be for the few wealthy who have a large bankroll to start up a business . . . but for the vast majority of unsuccessful marketers it seems like such an expense would be digging deeper into the business debt pit, one from which many business owners never escape.

I understand that there are not specific income claims attached to most legitimate sales videos and the products they tout. But I also know that businesses with little revenue should have a very specific and tempered "buying budget" (business education expenses).

It's easy to claim that if you don't spend money and make such purchases you will never get ahead. I contend that there's a reason 96% of business startups fail (there's actually lots of them).

How many of us (myself certainly included), read every ebook we buy? How many of us legitimately try every WSO we purchase? How many plugins and software programs do we have sitting on our desktop just collecting dust? My inclination, even with big expense courses, is that most IMers won't follow through and get a decent return on their education expenses - not because the product is necessarily bad, or that it doesn't work - it's the nature of the buyers in this market.

I'm not saying that sellers of expensive courses are doing anything wrong.

What I am saying is that for most IMers that aren't generating much revenue, the likelihood that any major education expense is going to change your fortunes is very very slim.

We've all heard about the "shiney object syndrome." Who really needs every latest and greatest whiz bang product offered to help a business? Many think it's an indictment of product creators and promoters seeking to pedal their latest money-maker. Well it's not!

It's a commentary on business owners that don't show restraint - who buy things they can't really afford.

Steve

Thanks - your contribution really helps.