Do you read sales pages?

I just do a general/quick scan through then check the price. Not into buying anything at the moment. have spent too much and not making any consistent bread as yet.

I would hope people would read the page to get an idea of what they're purchasing.

I'm sure there's quite a few people who are just looking for the price tag to see if they can afford it though before reading and thus wasting time on it.

A lot of people are looking for some insta-riches button or some magical software that prints money for you while you sleep. If anyone finds it, let me know!

Corey

I read the whole page.

It depends on how well the product catches my attention.

If the product is something I may be interested in buying, I will read the majority of the sales page to see if I am going to buy it.

The more info the better!

If the headlines and sub-headlines catch me, I'll go right to the price and then if I'm interested, I'll go back to the top and read a little more closely.

I definitely read the whole page before buying any WSO and if it has video illustration i always watch it so that I have an exact idea what I am going to have.

Yes, I just read the headline and scroll down to see the price. I hate long sales page especially with long videos..

I tend to over look the part where they talk about how they use to be poor while living in the backseat of their car because they was homeless..

You have to remember, a lot of the people viewing WSOs aren't current Warriors (Registered Members).

They're hopefuls.

I remember the first sales page (one of the only) that ever sucked me into their product. That was The Rich Jerk. It was such a different approach to what you normally see, I said "yes! I have to have this!"

I browse the WSO from time to time to see the pricing of some products. I don't intend on purchasing them but it's quite humorous to me to see someone selling "How To Make A Bazillion Dollars A Day While Doing NOTHING But Playing WoW" for $7 or $17.

I read the whole page. Just like buyers at most, I headed to the headlines, features, price, review, and reputation of the seller (I took time to look at their profiles).

I read headline, watch the video, look at the price and CLICK..
.
.
Thanks for your purchase.

What they're offering... headlines.. price.. in that order.
And if I'm really interested in buying I read every word and as many comments as I need to

I just read bullet points and some offer - if any.

I only look at the main benefits and how it will help me . I wont actually look for the whole pages while lot of people sharing it like an article. I prefer go with main points which to find out how its help and what i need.
Price , i prefer go in to landing page to purchase while more secure and trust when purchase from a real landing page.

The vote option that is missing here is "I read certain elements".

You don't really read a sales page word by word, but you scroll down to see something that you like.

The goal of a sales page is it to optimize and convert.

Design: Keeping the look and the feel of a landing page consistent will help capitalize on familiarity and perceived value. Thus, the most important asset of your sale page is the value proposition.

Forms: The wrong type of forms can make the user uncomfortable. Creating forms with the user in mind helps minimize the feeling and maximize lead generation.

Value: Again, it's all about marketing needed value to your potential customer. Providing and appropriate incentive will dramatically increase conversions.

Analyze: Perfecting a landing page can take numerous tweaks revisions. So don't think that your first version will pull in the highest conversions. Spend time finding out what works and adjust accordingly.

You have to know that you only have a few seconds to capture the attention of your lead; a well thought out and optimized layout can make all the difference in a page's success or failure.

Call to action: Too many people try to be deceptive here and attract the wrong leads or even worse lose leads. Your call to action should contain your value proposition and not be deceptive. It should be clear what action you want your potential customer to take.

Providing value in your sales page means to have an offer that is valuable and relevant.

The best results you will ever achieve come from a well thought out sales page with a clear value proposition.

i only read headline and see price

I also like to read all the posts...
especially if there are any testimonials.

-Ted-

I scan the headlines and if it looks interesting I go back for a deeper read. This is usually followed by in depth read of the reviews that have been posted. Not the early ones but the ones a bit later from buyers. I very rarely buy without waiting for these unless its from marketers I respect ie Dan Lew, Boliji O, Zesh Ali, James Tudsbury etc

If you are talking about WSO, then I would say many people will not read the entire sales page because WSO here is marketer-to-marketer communication and marketer know how to grab only important parts.

But if we are talking about other sales pages, I means, not WSO. Then I think almost many interesting readers will read the entire sales page because we (as a marketer) know how to grab consumer's attention and this is marketer-to-consumer communication.

Just my two cents.

The option I would like to check is not there i.e. I only read the pages of the products I buy. I find my process goes a bit like this:

- Skim Read
- Get Drawn into Interesting Bits
- Hooked
- Price
- If still Interested, Read the Page

Will

I would skim throught headlines and check the price

Headline takes the 80% of the attention the reader. If this is really good, i go on and read the whole page to see the copywriting style.

If it isn't that good, i just read the basic points,headlines,bullets, etc.

Lastly, i take a look at the price and try to justify it.

Dimitris

Rarely buy, but when do then normally because someone mentioned it and then I only read headlines..

I read the whole page, as I review wso's I have to be selective on what I buy to review, and some of the best wso's ever have had little snippets amongst generally poor copy that catches my attention! If you don't read it all, you may well miss out!

When bored, I play a game with myself. I scroll down a random WSO very quickly, pause if I see the vendor is willing to give me a "value" of over $1000, then have a mental bet with myself... will the WSO be under $20, $10, or $5?

I check the title, skim...skim...skin until I reach the what I will do for you or what will this WSO do for you. If I am interested, I quickly scroll to the price/buy section. If the price is reasonable, I scroll further until I find reviews or I do a little Google digging for the WSO.

Where is this WSO section everyone keeps talking about?

I usually look at the headline and subheadline first before anything. If it sounds interesting or is eye-catching in general, I would click and read the rest and take it from there.

I never go to the WSO section because it's mostly garbage LOL

But for those that I know are legitimate, then yes, yes I do.

Statistics as shown that most ppl read the main headline, the testimonials, and details at the end of the copy.

I usually read the headline, what product value and the go to the price tag. If i can afford, i will read again from the start.

Anyone that is truly your "market" will read your page if you write good copy.

Pretty cool poll. In for results

I only read the headlines, if I like the headlines then check some of the benefits and scroll down to the price.

After read the headline, I scroll down to see the price. If it is affordable, I will go back and read the whole page. Sometimes I skip some of the reviews in the page.

I find it funny that a WSO can be 24 hours or less old, state you can make $3000 in only 45 days but have 20 raving reviews. I understand review copies and all of that but have yet to see a reviewer state a case study on how it actually worked for them.

I see reviewers stating how well the WSO flows and how well written it is but it seems like the only thing that would be relevant would be results.

My pet hate is having to skim past 30+ reviews in the sales copy, especially when it is a brand new product.

It really depends. Depends on who the seller is, whether or not the headline catches my attention, how long it is, etc I might read the salespage. For the most part I will just skim through it and look at the price. Then probably skim through some of the posts to see if its something I'm interested in purchasing.

I don't think it matters. The question is TOO BROAD... and besides, you're asking people who are familiar with WSO's.

If you're trying to create a product based on these answers, I doubt you'll get anything accurate...

Besides - anybody who says "I read the headline only" or "I only read parts of it" in my opinion the copywriter failed...

Why? Because a really good piece of sales letter isn't really a sales letter. You don't even notice the sales letter.

I can't remember who said this quote but... "You know you have a sales letter when it's faster to actually read it than throwing it away."

David

I would like to see in detail what they are providing and make up my mind if I am going to use it or not if I get it. I read the whole page...before hitting that buy button.

I scan the copy. The I check the price. Then if I am interested I will rescan. Then I read what I need to read, but I deal with so much info on a daily basis I basically scan/speed read everything. If it is a long sales video and it is lame I just turn it off; I don't have time for a 20 minute video that tells me nothing but blah blah blah...

I will read the whole page...

When I launched my own WSO, I mentioned that it was a Photoshop only product about 5 times in the sales letter and four times in the FAQ.

Had about 40 people buy without realizing it was for Photoshop

All mighty lord give me a lot of patience ,
so I always careful and read the whole documents,
because it is too essential.

Well most of the time I read them all, but not for the sake of purchasing them afterwards, but for the sake of learning. Some of these WSO description are very well build and juicy looking. You might want read some of them and use them in your future sales or something.

PS. I'm not saying you should copy the whole ad, just the most attractive phrases.

Cheers.

I usually scan them in a HURRY catching only the Bulletins and later scroll down to see the Price.

Generally dont buy. but when looking, I skip all the nonsense and see what's offered, of it's with value and interesting, look at the price and ask questions which are important for me and that's all.

Headline and Price. The rest is 99% fluff. Most savvy consumers are blind to the middle content for that reason. So you'd better have a good headline and an even better price.

I don't buy WSOs. Only reason I read them is a few (and I do mean a few) actually have decent copy skills worthy of my swipe file.

Read headline to know what it is and then scroll down to see price.
If I make decision to buy I will read 70-80% of sales pages.