How do you Write a Press Release?

8 replies
OK, so EVERYONE says Submit Press Releases for Backlinks Blah Blah Blah.

But I can't find ANYWHERE that talks about How to Write a Press Release solely for IM purposes.

Don't promote your WSO if you have one about it.

I want people to share their Press Release writing tips and info here.

Thanks!
#press #release #write
  • Profile picture of the author contentwriting360
    Banned
    Am I right to assume that you already are on top of the standards of press release writing?
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  • Profile picture of the author TheArticlePros
    [DELETED]
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    • Profile picture of the author manicmethods
      Originally Posted by JaRyCu View Post

      2 seconds in Google returned this guide on writing press releases from WebWire, an actual press release distribution site:

      WebWire | Press Release Format Guidelines



      -- j
      Thanks for the sarcasm. I asked on the WF to get people's first hand experiences and first hand tips. But thanks for the link.
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  • Profile picture of the author manicmethods
    I'm fine with quality etc. It's more about the actual content, layout etc.
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    • Profile picture of the author contentwriting360
      Banned
      Then, you can check out Joseph's post above. Try to get a feel of the pattern and style used by the author. Yes, there are standards in writing press releases but you need to apply your personality. In this case, notice the author's personality or style and see if there's a similarity to your own style.

      Originally Posted by manicmethods View Post

      I'm fine with quality etc. It's more about the actual content, layout etc.
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  • Profile picture of the author Joseph Robinson
    Banned
    Here's an example (disclaimer: not mine because I don't write 'em). If you want to get a feel for the tone, spend some time reading real news releases. You're pretty much always in the third person.





    FOR IMMEDIATE RELEASE


    BREAKING NEWS


    Contact:
    James Gorrie
    Absolute Wealth
    Phone 512-555-1212
    Fax 512-971-5049
    pressinfo@absolutewealth.com
    http://www.absolutewealth.com


    ##########





    Highest Dividend Paying Stocks 2011-2012


    Investors look to dividends for potential tax-free income


    Austin, TX – July 15, 2011 Financial newsletter publisher Absolute Wealth released it’s new 2011-2012 list of the highest paying dividend stocks today with many new additions.

    The PDF list is currently free and available for download on their website http://www.absolutewealth.com/stocks-paying-dividends.html

    There where many new names on this years list including:

    Tech Stocks:

    XVS Stock Name Here and description with an annual yield of XX.XX%
    XVS Stock Name Here and description
    XVS Stock Name Here and description

    Transportation:
    XVS Stock Name Here and description

    [WORK IN TONS OF SYMBOLS]

    In conjunction with the release of the list Absolute Wealth also produced an easy to understand step-by-step YouTube video that explains the entire stock dividend process and what you should look out for when investing in dividend stocks.

    The video is titled “What is a dividend” http://youtube.com/gs6aj you can watch FREE by clicking the YouTube link above now.


    Controversial Tax Free Dividend Petition




    Absolute Wealth is leading a groundbreaking movement to abolish income tax from ALL dividend income from citizens over 55 years of age. For more information on this effort or to show show your support by joining their petition to the United States Congress plese go to http://rallycongress.com/dividend_tax_relief


    For More Information


    For more questions or to schedule an interview about this press release please contact James Gorrie, Editor. Absolute Wealth at 512-555-1212 or email pressinfo@absolutewealth.com

    About Us: Absolute Wealth is America’s favorite financial newsletter.

    With a panel of 13 of the nations most knowledgeable, talented and experienced financial experts, AW leads the future of investing for the next century

    Our philosophy on investing and wealth building is simple, what worked yesterday won’t always work tomorrow. FRESH accurate information is power in all things financial. We hope you’ll come grow with us.

    To get your complimentary 6 month subscription to our newsletter visit
    http://www.absolutewealth.com within the next 7 days.


    ##########



    End release

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  • Profile picture of the author edd666666
    May I ask how you intend to use the press release? You mentioned it for IM purposes, does mean it is aimed at people in Information Marketing? If so, how do you intend to get the press release into IMers hands? Most press releases are just blasted out to anyone with an email address and not targeted to any one group. OK, thanks, Ed.
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  • Profile picture of the author submitbuzz
    Press Release should be newsworthy. It should be descriptive and also capture a reader’s attention. It should clear and directly convey what you want to say. Include the "who, what, where, when and why" in the lead of your press release. The remaining part of your press release should include supporting facts and examples.
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