I know why you're not making any money

MilkerFocus

12 years ago

In my opinion,
you can do something you love, and people need.

Marcus

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IMSince2003

12 years ago

Originally Posted by Andy Fletcher

It's not your sucky sales copy.

Hmm... have you taken a look at the WSO section lately?

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JamesColin

Banned 12 years ago

Many people, many needs..
Do you suggest we limit to the basic needs of most people or rather target the specific needs on sections of the population?

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sbucciarel Banned 12 years ago

Originally Posted by JamesColin

Many people, many needs..
Do you suggest we limit to the basic needs of most people or rather target the specific needs on sections of the population?

Of course not. Basic needs are food, clothing and shelter. That's what niches are for ... to find a niche/need with a product(s) to sell... and people's needs go far beyond just basic needs.
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Andy Fletcher 12 years ago

Originally Posted by MilkerFocus

In my opinion,
you can do something you love, and people need.

Marcus

Yeah and the biggest problem is people are doing neither!

"I'm going to set up a weightloss site with PLR and monetize with Adsense." So you've got a guy who knows nothing about weightloss, providing rubbish content, that no one reads and trying to get Adsense clicks. WHAT'S WRONG WITH THIS PICTURE?!?!

Originally Posted by IMSince2003

Hmm... have you taken a look at the WSO section lately?

Yeah and most of it doesn't sell because the products don't actually solve a problem people have. 64% of WSOs sell < 100 copies (and a decent chunk probably sell < 10), why? Because the WSO producers seem to think that people wake up in the morning and think to themselves, "Holy crapsticks batman, I need to get some more WSO in my life." Pro tip ... they don't.

Originally Posted by JamesColin

Many people, many needs..
Do you suggest we limit to the basic needs of most people or rather target the specific needs on sections of the population?

You can be a millionaire just from selling something for £10 to all the left handed Catholic men in Wales ... what does that tell you?
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davidfrankk

12 years ago

Its about doing anything you like, well !

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JamesColin

Banned 12 years ago

Well when I said basic needs, I wasn't thinking about the real basic ones, sorry, more about money, health, relationships :-)

But ok I get it from replies, that targeting more maybe best to avoid mainstream competition :-)

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Christian Chan

12 years ago

Wow Andy. Such an insight. I am glad you have spent countless of hours posting 2500++ posts and putting every wisdom of yours into a great post like this!

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kxp

Banned 12 years ago

People would buy what they want without you.
Your job is to make them buy what they don't want.

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fin

12 years ago

People fail because the stuff they buy obviously isn't good enough to help them, and neither is the free content.

I blame the sellers.

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Richard Van

12 years ago

Originally Posted by fin

People fail because the stuff they buy obviously isn't good enough to help them, and neither is the free content.

I blame the sellers.

So it's never the peoples fault for anything, just the sellers?

So if we both bought a course and you failed and I didn't. Whose fault is that?

Sorry Fin, there are too many variables at play to blame the sellers only. Don't get me wrong, there's a lot of crap out there but there's a lot of buyers that can't even tie their shoe laces up.

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fin

12 years ago

Originally Posted by Richard Van

So if we both bought a course and you failed and I didn't. Whose fault is that?

When we teach people stuff the onus is on us to make sure 100% of the people succeed. Either we aren't explaining it the correct way so that everyone gets it, or the information is crap.

Sure, there will be a few people that don't take action. But sellers use that to hide behind to rid themselves of any blame.

And to answer your question, I would argue you would have made it work whether you bought the course or not.

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Richard Van

12 years ago

Originally Posted by fin

When we teach people stuff the onus is on us to make sure 100% of the people succeed. Either we aren't explaining it the correct way so that everyone gets it, or the information is crap.

Fair point. One or two more questions if you've time.

How can someone who makes an ebook/course be 100% sure all the divs that bought it will succeed? They're not all of the same intelligence, concentration span and I haven't even moved onto the multitude of issues many people have - drinkers, smokers, ADHD, etc., etc.

How could you be certain that a course you made will make 100% of the people who buy it succeed, considering, before selling it, you've no idea of the cross section of people that will buy it before you've sold it? (Except the "few" people that won't take action.)

How do you know the few who don't take action are in fact a majority who then play the blame game to make themselves feel better?

It's surely not that black and white? For you it appears there are just two variables - teacher doesn't explain properly or the info is crap.

Actually, you're right. Thanks, that makes me feel a lot better.

You see at school I was a real tearaway, I flunked classes, told teachers to sod off and all the rest.

Nice to know it was the teachers fault, must have been all that crap info, either that or the idiots failed to explain it properly. I even took some action, like turning up to class every now and then, so it ain't that.

I believe that's called the blame culture.

Still, no issues my end, you're free to think whatever you like and I do see your point.

And to answer your question, I would argue you would have made it work whether you bought the course or not.

Thank you. That's very kind. I also think you'll make it Fin, I think you're already well on your way for that matter and I enjoy your blog too.

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fin

12 years ago

Originally Posted by Richard Van

Fair point. One or two more questions if you've time.

How can someone who makes an ebook/course be 100% sure all the divs that bought it will succeed? They're not all of the same intellect, intelligence, concentration span and I haven't even moved onto the multitude of issues many people have - drinkers, smokers, ADHD, etc., etc.

How could you be certain that a course you made will make 100% of the people who buy it succeed, considering, before selling it, you've no idea of the cross section of people that will buy it before you've sold it? (Except the "few" people that won't take action.)

Nobody will ever hit 100%, but the should be trying to hit the highest possible percentage they can. Intelligence is a tough one. If you sell someone a method to build a rocket, should they be able to build one? I'd say yes. Don't write sales copy to make out everyone can do it. Tell people they can't be stupid. But that will affect sales, so some people would rather make more money and have more people fail.

How do you know the few who don't take action are in fact a majority who then play the blame game to make themselves feel better?

You should really be targeting people better. (not you specifically)

It's surely not that black and white? For you it appears there are just two variables - teacher doesn't explain properly or the info is crap.

It's definitely not black and white. There are other variables. I just think it's a good mindset to have that will rub off on your content. Rather than think it's the customers fault. After a few years it could make someone different.

Actually, you're right. Thanks, that makes me feel a lot better.

It was just an alternative opinion, but one that's sorely missed around here. You're right, there are definitely variables.

You see at school I was a real tearaway, I flunked classes, told teachers to sod off and all the rest.

Nice to know it was the teachers fault, must have been all that crap info, either that or the idiots failed to explain it properly. I even took some action, like turning up to class every now and then, so it ain't that.

I got told to leave school and never come back or I couldn't sit my exams at the end of the year. The school in the UK is a memory game if you think about it. It's a mixture of student not trying, teacher not explaining, and kid not remembering come exam time. How hard is it to take a few numbers of a page and add them into an equation? I blame teachers.

I believe that's called the blame culture.

Still, no issues my end, you're free to think whatever you like.

I don't care what anyone thinks about the customer being at fault. I've learned to ignore most things I see here. I just think it's a good attitude to have to keep striving to do your best. If you think about all the possible ways someone might fail to understand, it could help build a better product.

Thank you. That's very kind. I also think you'll make it Fin, I think you're already well on your way for that matter and I enjoy your blog too.

Thanks. Let's have a race to see who makes a million first, lol

Need some words.

Thanks

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sbucciarel

Banned 12 years ago

Originally Posted by fin

When we teach people stuff the onus is on us to make sure 100% of the people succeed. Either we aren't explaining it the correct way so that everyone gets it, or the information is crap.

Sure, there will be a few people that don't take action. But sellers use that to hide behind to rid themselves of any blame.

And to answer your question, I would argue you would have made it work whether you bought the course or not.

If you that helpless when making purchasing decisions that you can't separate the wheat from the chaff, it's probably better that you not purchase anything without an advisor along with you.

Andy has given a "blueprint" for free. It's so simple.
Problem > Solution
Need > Solution

Provide that to your customers and you will sell. Sounds like you're one of those who are in fact looking for the BIG SECRET METHOD. There aren't any. Sellers will sell THE BIG SECRET METHOD because there is a market for it and buyers who will never believe that it doesn't exist.

There is plenty of good information on how to achieve your goal of finding the problems that people have and providing a solution, but that isn't quite as sexy or as easy as MAKE $5k BY THE WEEKEND, is it?

When people stop looking for the easy way out, and start building a real business, that market will dry up, but don't look for that to happen any time soon. There will always be those gullible and lazy people who think all they have to do is read THE BIG SECRET in an ebook and they're on their way to being a millionaire.

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DianaHeuser

12 years ago

Originally Posted by fin

When we teach people stuff the onus is on us to make sure 100% of the people succeed. Either we aren't explaining it the correct way so that everyone gets it, or the information is crap.

Sure, there will be a few people that don't take action. But sellers use that to hide behind to rid themselves of any blame.

That's not possible Fin. Anybody who spends money educating themselves is totally responsible for their own results.

I will give you a real life example. The fact that I have paid a huge chunk of varsity fees for my daughter does NOT guarantee that she will pass this year. It is totally up to her to get it done. And your argument further down about there being insufficient information in a course is also not valid.

She has a lecturer at the moment that is USELESS. She is not complaining and moaning that she cannot pass because of him. She organised a group of students to get together and study the material on their own.

She's 19 years old. Most of the people on this forum are at least that or older. It's time they accepted responsibility for their own failure or success.

Seriously it is time for people to GROW UP!

Di

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fin

12 years ago

Originally Posted by DianaHeuser

That's not possible Fin. Anybody who spends money educating themselves is totally responsible for their own results.

I will give you a real life example. The fact that I have paid a huge chunk of varsity fees for my daughter does NOT guarantee that she will pass this year. It is totally up to her to get it done. And your argument further down about there being insufficient information in a course is also not valid.

She has a lecturer at the moment that is USELESS. She is not complaining and moaning that she cannot pass because of him. She organised a group of students to get together and study the material on their own.

She's 19 years old. Most of the people on this forum are at least that or older. It's time they accepted responsibility for their own failure or success.

Seriously it is time for people to GROW UP!

Di

I notice you thanked Andy for the comment about my domain. What if I was selling it to a guy who builds out authority sites and sells them on? They wouldn't expect to turn it into a successful business with great riches, would they?

That's probably why your example is just as bad.

If you send someone to college they don't say you will pass.

If you sent your daughter on motorbike lessons and they guaranteed she'd pass the test at the end, then you would be rightfully unhappy if she never passed.

But I know 100% is a pipe dream. It doesn't mean that's what we shouldn't aim for.

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agmccall 12 years ago

Selling what other people want is only part of the equation.

If you can not get people to the offer then the product is meaningless
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John Taylor

12 years ago

Andy,

Originally Posted by Andy Fletcher

... but only if you're prepared to do the work.

Aye, and there's the rub... In these days of instant
gratification and extreme hyperbole, it's far too easy
to overlook the most important four letter word. ;-)

John

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fin

12 years ago

Product seller by any chance lol.

Just the typical ignorant comment from someone who can never accept being wrong.

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sbucciarel Banned 12 years ago

Originally Posted by fin

Product seller by any chance lol.

Just the typical ignorant comment from someone who can never accept being wrong.

Yeah fin. I sell products. Otherwise I would spend more time in a viral kitty cat photo forum or something.

What I don't sell is dreams to dreamers. I'm a designer and I sell designs. I'm not interested and never have been interested in the make money online in your pajamas products or the crowd who buys that stuff. Their ignorance and expectations are beyond belief and I prefer to have no part in that market.
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Andy Fletcher

12 years ago

Originally Posted by fin

Product seller by any chance lol.

Just the typical ignorant comment from someone who can never accept being wrong.

So if I buy that domain in your sig you'll guarantee the site I'll be too lazy to build will work out and you'll take full responsibility for it being your fault if it doesn't?

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fin

12 years ago

Originally Posted by Andy Fletcher

So if I buy that domain in your sig you'll guarantee the site I'll be too lazy to build will work out and you'll take full responsibility for it being your fault if it doesn't?

That doesn't make sense. I'm selling a domain; not a successful website.

If you want a proper example I'll give you one:

Someone is selling a bodybuilding product and they're telling people they can put on Xlbs of muscle in 12 weeks.

Inside the product they tell them what exercises to do, how many sets/reps, and the frequency to train.

They fail to mention how to do the actual exercises or speak about what could go wrong.

Remember that the sales page never said anything about having to know the specifics of each exercise. Half the people, complete newbies, go on to guess how to do them and they get injured. They were doing them completely wrong.

So they never put on Xlbs in 12 weeks.

Did the seller give them a solution? Yes, he did.

Is it the sellers fault they never put on Xlbs in 12 weeks?

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denysapu

12 years ago

That's true!
Found something to sell (that many people wanted) - but saw also 10x people sell the same thing

Then it's about compete, then it's about how to win in a compete.

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GaurabBorah

12 years ago

Even if you are doing everything right. There may be time when you might fall, but if you are a winner then you will stand up again and do even better.

Basics are same in IM, find a despearate niche, build a blog or squeeze page or websites, get traffic and sales.

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Mark72

12 years ago

Chunking it up to the highest level, all you need is...

1. A strategy that is known to be effective

2. Time

3. Money

4. Persistence

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faisalmaximus

12 years ago

Yes, its that much easy. Start selling service which people need, not something that is not useful. Just get some good reviews and see how dramatically your earning increases.

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Maui Joe

12 years ago

You can sell "what people want" but if your copy sucks or your traffic is untargeted crap, you won't be in this business long. Just sayin

Unless you're selling WSOs. In which case what I just said doesn't remotely apply.