Email Marketing Strategy

33 replies
Hi there,

I was curious if you know of what you think of as the best strategy for emailing a list once you've built a list.

Should you email them right away with an offer, an introduction, a free download, a promotion?

Should you email them every day or every other day?

Should you vary giving them free content vs. promotions?

Here's a formula that I learned the other day that I'm currently implementing:

Email Formula

Day 1. Intro and Dowload
Day 2. Free Content
3. Free Content
4. Your Own offfer or High Converting Affiliate Offer
5. Free Content
6. Offer
7. Free content
8. Free content
9. Affiliate Offer
10. Affiliate Offer (same as #9)

Love to hear your thoughts!

Sincerely,

-Brody
#email #marketing #strategy
  • Profile picture of the author Thomas Smale
    When it comes to mailing your list there is no right or wrong as it's all subjective. Well, actually, there is "wrong" - make it obvious that you're trying to milk your list out of as much money as possible and you'll lose it very soon.

    Your aim should first be building a relationship with their list. Wait for as long as you can afford before you offer them anything. Give them value and do it constantly, and only once you have earned their trust go and recommend them to buy something. But once again - make sure that what you're recommending is of value. Start bombarding your list with links to crappy CB products that you haven't even tried out yourself yet and they'll never buy anything from you ever again.
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  • Profile picture of the author Karen Barr
    I don't mind receiving multiple offers from people if what they're promoting has value, and it isn't an every day thing.
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  • Profile picture of the author Sarevok
    I hear different gurus saying you should mail twice a week, some mail twice a day.

    Think of website retailers who have no problem e-mail at least once a day, so how bad can it be?
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  • Profile picture of the author ryanmilligan
    Banned
    Like Tom said, there is no right or wrong.

    What works for me, may not work for you - what works for you, may not work for me. There are just way to many variables to provide a subjective answer, the niche, the people, the list goes on and on.

    You need to find what works for you - Of course there are general rules that everyone should follow about things like, email copy, how to get links clicked etc.

    But as far as your own strategy is concerned, you'll need to do a lot of testing before you know what works.
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  • Profile picture of the author michealburns
    It all depends upon how much benefit we get out of that offer.
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  • Profile picture of the author SirBacon
    That's a little formulaic for my tastes. If you're integrating a new list, it should work, but in terms of a right or wrong way of doing things, it really is all about building a genuine relationship with your readers.

    Though I find him to be obnoxious, I have to admit that Ben Settle has a pretty good system in place, though I wouldn't recommend paying $97 a month for his newsletter.
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    • Profile picture of the author Bruce NewMedia
      Originally Posted by SirBacon View Post

      That's a little formulaic for my tastes. If you're integrating a new list, it should work, but in terms of a right or wrong way of doing things, it really is all about building a genuine relationship with your readers.

      Though I find him to be obnoxious, I have to admit that Ben Settle has a pretty good system in place, though I wouldn't recommend paying $97 a month for his newsletter.
      I have found Ben to be one of the most astute marketers and copywriters I've come across. At his young age, he is far ahead of most, and his N/L is worth it.
      _____
      Bruce
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      • Profile picture of the author ryanmilligan
        Banned
        Originally Posted by Bruce NewMedia View Post

        I have found Ben to be one of the most astute marketers and copywriters I've come across. At his young age, he is far ahead of most, and his N/L is worth it.
        _____
        Bruce
        Bruce is right, even if you just check out Bens blog - you will learn a lot.
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  • Profile picture of the author backlinksrockstar
    Be sure to know and respect their preferences. If they choose not to receive promotional offers, respect it. You can have them select from a choice list as to how often they want to receive certain types of emails.
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  • Profile picture of the author Mark Kent
    Your plan is good, not something that would turn off your list.
    But why do you have same offer twice in the end, 9 and 10?
    I think you should push that offer again later after free content.

    If you find some really good and valuable affiliate product, you can
    send it your list on the same day or the next day after your prev offer.
    Everyone loves when someone shows them good
    product or services. Always try to promote good offers.
    You don't always have strictly follow your schedule.

    Track your open and click rates. Then test with another plan with slight variations.
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  • Profile picture of the author mrjohn12
    I am dreaming that I have a good day at future . I am trying to make my life better and looking for a good job online . But I am not being success and in every time I am being failed . I have profiles in three old sites related to this job . But I am failing again and again . Please help me by informing how to change the track of working ?
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  • Profile picture of the author Rod Cortez
    Originally Posted by Broderick Boyd View Post

    Hi there,

    I was curious if you know of what you think of as the best strategy for emailing a list once you've built a list.
    The best generic strategy is to test different things and see how it affects conversions, refund rates, and unsubscribe rates. As you continue to grow your list you'll be able to further segment your list which will allow you to test more things and get more statistically significant data.

    Should you email them right away with an offer, an introduction, a free download, a promotion?
    In my experience in doing this for well over a decade with different kinds of lists (forex, stock picking, curing health ailments, improving one's sex life, dating advice, etc.), it's generally better to offer them a freebie and some content before giving them an offer to something. However, you can also provide a link at the top, middle, or end of your e-mail as a "resource box" because a certain % of people are going to click on that out of curiosity.

    This is where writing style, content, mixed in with some sales copy emotional triggers can be really effective. In essence, you're making a subtle offer with every piece of content you provide.

    Should you email them every day or every other day?
    Test this, that's the only way you're really going to find out for your particular market, writing style, price points, etc. One thing that I have found very effective is that in my sales copy I will offer someone a course for 7 to 14 days, where they'll receive an e-mail everyday for 7 to 14 days.

    At the end of the course they are advised that they're going to continue receiving my newsletter and then I give them a surprise freebie. I've given away software (that cost $50 bucks to make), podcasts, and free reports that solved a very specific problem.

    From there I will send them 1 to 3 e-mails a week, depending on my overall marketing strategy and testing results.

    Should you vary giving them free content vs. promotions?
    Abso-friggen-lutely! A lot of marketers are really lazy when it comes to this, but if you mix valuable content with your promotions, you're well on your way to building a relationship with many of your readership. In the long run, you're going to build a separate list of repeat buyers.

    Here's a formula that I learned the other day that I'm currently implementing:

    Email Formula

    Day 1. Intro and Dowload
    Day 2. Free Content
    3. Free Content
    4. Your Own offfer or High Converting Affiliate Offer
    5. Free Content
    6. Offer
    7. Free content
    8. Free content
    9. Affiliate Offer
    10. Affiliate Offer (same as #9)

    Love to hear your thoughts!

    Sincerely,

    -Brody
    That's not bad. Remember, you can mix them up, you can give them valuable content and then plug in an offer within your writings. If the product or service is specific to the topic you've written, you're going to really increase your sales conversions.

    By the way, make sure you have a product mix of at least 10 offers when you get started (20 is better) and make sure your autoresponder series goes on for a least a year. Yes, that's a lot of writing, but you can write them as time goes on, you don't have to write them all at once.

    This is how fortunes are made mah brutha......

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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    • Profile picture of the author ITMguy
      Don't forget..people love FREE stuff. Rich, poor, old, young, it is the most powerful sales word in the world.

      You cannot give your list too much free stuff to build "like, know, or trust"
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Rod Cortez View Post

      By the way, make sure you have a product mix of at least 10 offers when you get started (20 is better) and make sure your autoresponder series goes on for a least a year. Yes, that's a lot of writing, but you can write them as time goes on, you don't have to write them all at once.
      This.

      You need a good mix of products.

      And you need to make sure your autoresponder series goes on for at least a year, and keep adding to it.

      And just let all the people who wrote or bought a series of 10/12 autoresponder emails and then stop sending them carry on wondering what they're doing wrong. :p

      Originally Posted by Rod Cortez View Post

      This is how fortunes are made mah brutha......
      Indeed ... exactly so.
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  • Profile picture of the author LukeDavenport
    Good post, it's really your opinion depending on your lists responsiveness.

    You can easily destroy your list consistently sending them offers and pitching all the time. I've done it.

    It's better to promote "Free" value, a lot of offers have great value in them yes, but it seems people just think you're trying to make a buck off of them.

    So, you have to be really cool about it when promoting offers. Like it's a normal thing.
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  • Profile picture of the author FilipinoRockstar
    Don't forget about the quality of your free content. It has to contain value that they would benefit from.
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  • Profile picture of the author Raydal
    A lot depends on the market you are in and also what
    you PROMISED at the time of sign-up. I know email
    marketers who email their list twice per day and their
    lists continue growing. The first daily email would be
    content and the second an offer.

    If someone signed up to your list for daily bits
    of wisdom then you should email them daily,
    but I think that you should let your list know
    what to expect in the process.

    The bottom line is that you want to give VALUE.
    Subscribers tend to be more sympathetic with
    you the more value you offer them. And they
    would soon learn whether you are in this business
    to offer value or just get rich off them.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author ryanmilligan
      Banned
      Originally Posted by Raydal View Post

      A lot depends on the market you are in and also what
      you PROMISED at the time of sign-up. I know email
      marketers who email their list twice per day and their
      lists continue growing. The first daily email would be
      content and the second an offer.

      If someone signed up to your list for daily bits
      of wisdom then you should email them daily,
      but I think that you should let your list know
      what to expect in the process.

      The bottom line is that you want to give VALUE.
      Subscribers tend to be more sympathetic with
      you the more value you offer them. And they
      would soon learn whether you are in this business
      to offer value or just get rich off them.

      -Ray Edwards

      When people type
      in formatting like this, even on a forum
      then you know they must be a
      successful email marketer

      (I used to have that as a real bad habit!)

      Couldn't agree with you more though, value + knowing what works with your list is the key to making the big bucks.
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  • Profile picture of the author mark healy
    you need a good AR sequence that build massive rapport, what i like to do is internal email launches that give great content
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  • Profile picture of the author contentwritings
    [DELETED]
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    • Profile picture of the author ryanmilligan
      Banned
      Originally Posted by contentwritings View Post

      E-mail marketing is extremely measurable. This is among the reasons that the A/B split tests have grown to be popular tactic for enhancing e-mail marketing results. By creating several versions of the email message, and taking advantage of the champion email campaign results have an easy boost.
      That's why IM is all about testing, testing and....

      ... more testing.
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  • Profile picture of the author MattStevens
    Successful email marketing includes:

    - Personality
    - Consistency
    - Value
    - 80% hard sell, 20% soft sell
    - NOT becoming the freebie guy
    - Entertainment
    - Mail more, not less
    - Effort
    - Trust
    - Set expectations immediately
    - Familiarity
    - Testing

    There are more things that come into play..but
    off the top of my head, these are the basics.
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    • Profile picture of the author ryanmilligan
      Banned
      Originally Posted by MattStevens View Post


      Successful email marketing includes:


      - Testing
      Bolded the most neccesary thing - People need to understand that, they NEED to know what THEIR list wants, not what the top gurus list wants.

      Every single human being has different wants and needs.

      As a list owner, you've got to get to know what your subscribers want and need, and that's where testing and 'asking' comes in to play.
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      • Profile picture of the author Denise Harland
        One thing you have to keep in email marketing,
        give the value to your potential customers first !!!
        That's the first thing you have to do.

        Unless you give valuable and use information, you won't be able to get many sales.
        Instead of offering products to them first, why don't you communicate in two ways to them.

        For instance, give them a short poll about what kind of field information they are interested to. Then, you can follow up by giving useful information to them.

        I am quite sure that if you have give value first to your potential customer, then it will be much easier for you to sell the products to them. Because they feel they get many values from you, they are quite sure when they receive offers from you, it must be much more useful than freebies information you give to them in the beginning.
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  • Profile picture of the author Jimmy Correy
    treat your subscriber like your pal. Let them feel comfortable with you, then only is easy for you to pre-sell your product
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  • Profile picture of the author Merylo
    Best way to get noticed is by being different, FREE stuff, customer care service, informative article, product review, problems among us, etc. But don't just offer it all at once, remember to know when is the right time to do that.
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  • Profile picture of the author Stuart Walker
    What I've found to work quite well is email them a day after they've signed up, thanking them and giving them a one time offer for 'today only'. Then after that I'll give out some good freebies, useful information and won't try and sell them anything for a while to build up some trust and have them see me as an authority figure who gives out good information for free and wants to help them. A couple of weeks later I'll hit them with another offer. That's not to say that in the freebies or useful information emails there aren't some affiliate links in there. You don't need to be pushing an offer but if in the email you've mentioned some software that you use to do the job it would be silly not to have the link to it as an affiliate link.
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    • Profile picture of the author JohnMcCabe
      I'd like to touch on a couple of phrases that popped up in this thread...

      "Build a relationship with your list"

      I have news for you. You are always building a relationship with your subscribers. Do it right, and you have a lifelong romance. Do it wrong, and you have a nasty divorce. Building a positive relationship takes two - publisher and subscriber. At best, you can provide what you perceive as value to your subscribers. If they perceive it the same way, the seed of the relationship is planted.

      All you can do as the publisher is put out content you believe your subscribers will find valuable. The relationship either will or will not happen over time.

      "Provide value first"

      One could read this as saying 'provide valuable content, etc. to your list before you hit them up with a worthless offer.' I know that's not how most mean it, but that's the way it reads.

      If the offer you plan to make doesn't offer value, why are you making that offer? Especially if you subscribe to the 'build a relationship' idea.

      Provide value first, last and in between.
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      • Profile picture of the author ryanmilligan
        Banned
        Originally Posted by JohnMcCabe View Post


        "Build a relationship with your list"

        "Provide value first"
        I like to do the 'provide value first' thing with all my subscribers - in all the free gifts I give away and at the beginning of my AR sequences, I make sure everything is super high quality and actually help people, then when I do send them an email trying to sell them something, they think:

        "If this guys free stuff has helped me so much, I wonder what his paid stuff will do for me!?"
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        • Profile picture of the author JohnMcCabe
          Originally Posted by ryanmilligan View Post

          I like to do the 'provide value first' thing with all my subscribers - in all the free gifts I give away and at the beginning of my AR sequences, I make sure everything is super high quality and actually help people, then when I do send them an email trying to sell them something, they think:

          "If this guys free stuff has helped me so much, I wonder what his paid stuff will do for me!?"
          I'm sure you do this, but I'm also dead certain that others don't - regardless how good the free stuff is, the paid stuff should be better.

          You really, really, really want to avoid having them think:

          I wonder what happened. His free stuff was so good, and this (whatever) I bought is really disappointing...
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  • Profile picture of the author AndrewStark
    Hi Brody,

    I just looked at your squeezepage in your signature, and although it's a good page you're setting yourself up as yet another faceless guru who's making bold claims.

    Sure changing the emphasis of your report to less money and more work will harm the conversion of the page, but the people who join will be more likely to listen to you and give a real e-mail address they check.

    All your doing at the moment is following the herd, and chasing after the same leads as everyone else who are after the newbie to IM who believes that 15 minutes of work will generate hundreds of dollars.

    When your leads realise that business is more than affiliate links and a nice squeezepage they'll either quit or move onto someone higher up the pecking order that you've been promoting and given away your buyer leads to.

    So going back to the original question what you send in the follow-up series doesn't really matter as until you inject personality and your own brand it's doesn't matter.

    Besides changing your lead magnet it's also worth starting a blog, that way you can really share your thoughts and generate interaction with the list through comments and social media.
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  • Profile picture of the author Randall Magwood
    I let my autoresponder serve its true purpose: to send out emails to subscribers automatically. I have 2 links in my emails (every email), and i mail out every 4 days. Works well for me.
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  • Profile picture of the author TeamBringIt
    Originally Posted by Broderick Boyd View Post

    Hi there,

    I was curious if you know of what you think of as the best strategy for emailing a list once you've built a list.

    Should you email them right away with an offer, an introduction, a free download, a promotion?

    Should you email them every day or every other day?

    Should you vary giving them free content vs. promotions?

    Here's a formula that I learned the other day that I'm currently implementing:

    Email Formula

    Day 1. Intro and Dowload
    Day 2. Free Content
    3. Free Content
    4. Your Own offfer or High Converting Affiliate Offer
    5. Free Content
    6. Offer
    7. Free content
    8. Free content
    9. Affiliate Offer
    10. Affiliate Offer (same as #9)

    Love to hear your thoughts!

    Sincerely,

    -Brody
    I would do a mix of:

    C+C+C+O in a 1 week period.

    Providing content + value is king and your list will respect you much more. People that keep sending offer after offer and not providing value simply lower their chances of success. People will get off, those list quick and simply delete emails right away.

    Test everything and see what keeps working for you.
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