5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Who advertises in the real world?

by jeskola
4 replies
Hi,

I am thinking of advertising my site in some industry press... My question is how do you measure results?

The simple answer would be to create a specific landing page just for the campaign and watch that with analytics but I'd rather just have my main URL

How do people do this?
#advertises #real #world
  • Profile picture of the author Mark Wilson
    A campaign landing page as you suggest is the way to go. Add the publication name to your URL - e.g. www.mydomain.com/thetimes

    You can forward this to your homepage if you like. That way the visitor still ends up there, but you can add tracking code to see that they came from your landing page.

    If your landing page is a squeeze page you could add a code to the advert that people have to enter, like a discount code, but that's another level of complexity you don't really want to add.
    Signature
    {{ DiscussionBoard.errors[7023894].message }}
  • Profile picture of the author mikefrommaine
    You could also measure success by giving a coupon code for them to use at checkout. For example "New York Times" and then you give them an incentive and you can track success.
    Signature

    I'm the host of a show at http://mikefrommaine.com

    {{ DiscussionBoard.errors[7023922].message }}
  • Profile picture of the author pepper81
    Banned
    There is a guy here on WF called MYOB or Paul Uhl, he claims to make 500 million dollars a year with offline publications being a big part of his strategy. He would be the man to ask.
    {{ DiscussionBoard.errors[7023963].message }}
    • Profile picture of the author Horny Devil
      Banned
      Originally Posted by pepper81 View Post

      There is a guy here on WF called MYOB or Paul Uhl, he claims to make 500 million dollars a year with offline publications being a big part of his strategy. He would be the man to ask.
      Really. :rolleyes: The IRS must love him then . . . don't they?
      {{ DiscussionBoard.errors[7024461].message }}

Trending Topics