Some of you agree while the rest don't.
Ok, let's take some examples to show this statement is definitely true or not.
1. Coca Cola vs pepsi
Have you ever heard Pepsi Challenge ? For those you didn't know, that's a challenge where customers had to taste 2 blanks cups - one containing Pepsi, and the other one is Coca Cola. They had to decide which one tastes better.
Do you know the result ? Pepsi won the challenge.
Now, let me ask you a question. Why is Coca Cola still number one in soft drink ? Why not Pepsi becomes number one ? It's because Coca Cola applies better strategy for advertising.
Do you think they provide the best tasting burgers ?
Do you think they provide the best tasting french fries ?
Indeed they don't provide the best one, BUT they do know exactly where they have to put their branches. So, what's business actually do they run ? They don't run food business but real estate business.
3. Bruce Lee
Everyone must know about this person, right ?
Do you agree that Bruce Lee is the strongest and the quickest martial artist ever ?
I don't think so. There are a lot people out there who are stronger and quicker than Bruce Lee.
Why Bruce Lee is considered as the quickest and the strongest ever ?
Because he knows how to make himself becomes the most popular martial artist.
From those 3 examples, let's find the the similarity. Here it is
They don't provide the best quality, but they provide the best strategy how to market themselves. Also, you can find by yourselves much more examples revealing this truth.
What about content ? We agree that we have to provide the best content for our visitors. But do you think by providing the best one, you will gain much more visitors than the other one who don't provide the better one ?
I don't think so.
Content is just part a marketing only. You have to concern for another part of marketing. What is that ?
That's how to market your content as if your content is the best one although it is not real the best one.
So, I want to close this thread with a statement.
Marketing is king lol