I recently moved my email campaigns from doing them manually to MailChimp. As most of you probably know, they give stats for the amount of emails opened.
One week after my first email I'm horrified to discover only 5.9% have been opened (22 out of 388). These people are all opt-ins to updates on my site from the past 4 months. I think I avoided all the spam filter traps; no 'free' and similar words, or graphics.
I understand the industry standard is around 30% opens. Where might I be going wrong?