Hoards of Mexican Traffic That Doesn't Buy..Give Up?

I'm ashamed to say I don't have any experience at all with mexican traffic.

I do promote offers in other countries though (uk, ca, aus, nz, pr, india, etc)

Before you tapout, i would try 2 things:

1) Try CPA offers that are "work at home" related, my rationale being if they are too broke to buy, maybe they will want to make money instead.
2) If worst comes to worst, sell your domain or at least list it, say you get tons of traffic and can't monetize it but confident someone fluent in spanish can. Try to sell it for $500-1000 see what they say.



Good luck in any event. Try to make money with CPA first! (Hopefully, ones that pay per lead and NOT requiring cc)

Why don't you target the spanish speaking people in the US?

Sounds like you're traffic isn't all that 'targeted'. With those numbers, you're list should be growing and books should be selling. Perhaps the traffic is coming from sources that aren't exactly related. I'd look into that before throwing in the towel completely.

Are you a native Spanish speaker? If not, maybe something is getting lost in translation, which is preventing you from connecting with your audience. Are the products you promote in line with what they are searching for? Are you targeting the right keywords -- those at the end of the buying cycle? Are you providing quality content?

It's odd that you list isn't growing at a much faster rate. I'm also not sure it's a "Mexican thing." I get traffic from all over the world -- even from non-English speaking places where they have to translate my pages into their native languages just so they can read them. There is something you're not doing right because with that amount of traffic, sales should be flooding in. You need to tweak things and figure out what's wrong, or you're going to continue to make the same mistakes -- even if you start in a new niche.

Good luck,
Joey

This is a non internet marketing niche that is one of the evergreen buyer niches(in English anyway). There is not that much quality content on the site. I am not completely fluent in Spanish but fairly advanced and I scrutinize my writing a lot. I tried hiring translators on Elance and was not impressed at all. Most of them translate almost exactly word for word- and what they produced was always something I could have easily written. This is what I'm going to do:

More quality content- more details in my articles- more articles.

Better email marketing strategy.

Better, more professional look to the site.

If you can't get a larger portion of them to opt-in to your free email newsletter... it'll probably be difficult to sell them on something that has a price tag on it. 700 uniques per day and 2 subscribers/day isn't poppin.

I honestly think this is mainly a Mexican cultural barrier i.e. they are not very tech friendly with opting in to stuff. But I will make a few more changes.

What niche is it?

Many countries just don't buy much online, they don't trust it.

Have you asked them what they want to buy?

With those numbers (and agreeing with the above comments on translation), it would seem that the audience that is coming to your site is not finding what they were expecting to find. There is likely a disconnect between what they are expecting to find and what you are ultimately selling.

I'd suggest you stop selling anything for a moment; instead talk to your audience and learn about them. Find out why they are at your site, what they are expecting to find/read/learn, and directly ask them what problems they have right now that they are looking to solve. Then sell them the solution(s).

Change your opt-in to a free whatever that solves the problem, or so on.

Do you know how they are getting to your site? Is it from an ad you are running? Is what you are offering exactly aligned with the ad that they clicked on? Sometimes the ads don't align with the site, and perhaps there is a translation issue there as well.

You have the traffic, so focus on them. Then, realign the site and products to their expectations.

You should be able to make some money with that sort of traffic.

Try moving to a cost per click model instead of cost per sale.

Try CPA email/zip submits for gadgets or adsense.

You obviously have interest in what you are offering but have you considered the fact Mexico's minimum wages are about 1/10th that of the USA?

List of minimum wages by country - Wikipedia, the free encyclopedia

I agree with the others who feel that you need to get your ebook reviewed by someone who speaks the Mexican dialect of Spanish before trying to re-market it. It would probably also be a good idea to get someone to review your overall website for the same.

The idea proposed about using CPA or adsense type ads may be a good option to consider.

If you are sure the ebook you are offering as an affiliate is one that provides value to your potential customers then contact the publisher, tell him/her about how much traffic you are getting and ask if they would be willing to give you 1-2 chapters of the ebooks with your affiliate link in it that you could give away as an incentive to get more of your visitors to sign up for your list.

If the people see they can get a preview of what they "might" ultimately purchase they have more incentive to give you their email address and if they see value in those 1-2 chapters, they are more likely to purchase it.

Thanks for all the ideas everyone. I particularly want to try "asking them what they want". Any ideas on how to do this? Having just a contact form on my page doesn't attract much attention from visitors. How can I really communicate with them in a way that they will respond to?

Sleaklight how do you make your money in Spanish? AdSense, Ebooks, Ecommerce? What I'm trying to sell is an ebook and I am unsure if they are comfortable buying an ebook. I have heard many foreign countries still much prefer real books(a physical product in hand). I am sure there is a translation problem so I will probably hire a translator.

Maybe you haven't provided them with a compelling reason to buy anything. Ever think of that?

Ask your optins what they liked about your site, how they found out about your site, what made them come to your site, what they didn't like, what they would like to see, what they need. Make it like a survey. Maybe that'll give you a clue to what's not working for the others.

What type of ebook are you selling to that demographic?

CPA + "How To Get A Green Card" or "How To Get A Work Visa"

You can forget "selling" them e-books...same thing with India...Bangledesh...Philipines...etc.

Take a look at your websites statistics or logs... this will
tell you what keywords are bringing them in, and should
give you an idea of what they are looking for when they
come to your site.

This is a good starting point.

Willie

It's not so much that mexicans are unfriendly about buying stuff online, but yeah they're not fond of using a credit card online... in fact using a credit card at all lol. Cause in general mexicans don't trust institutions (including banks for good historical reasons, they're still paying for banks debts and mistakes from the past). But this is more of a culture reason, than it is about having money to pay for goods.

Take a look at Mercado Libre, the hispanic amazon. It is HUGE, with hoards of people buying and selling products "online" everyday. But they're not using paypal or credit cards for the most part, instead most people prefer going to an actual bank or chain store (now you can even make a deposit to a bank account from some grocery stores), to deposit cash directly into the merchants account. So a more direct 1 on 1 approach and follow up would be a good idea.

Now don't get me wrong, more and more people are getting credit cards everyday and are hungry for using them, cause mexicans love credit. They're just not used to get it from banks lol. Instead other businesses like retail, and telecomunications been giving it to them directly for decades. That's why some of them are in the forbes list of richest men in the world today. Cause they took the risk banks didn't want to. Like Carlos Slim.

But today things are changing and they're doing it fast, so financial services are a booming market, along with IM. With many important niches still up for grabs online for latin america countries.

So I'd be glad to take a look at your site and bounce ideas, and give you a hand with translation, if you want, to tweak the copywriting to make it much more appealing for your demographics.

Either way, good luck with any feature endevours.