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backend products page questions

by Vanquish
8 replies
Im creating my first product and i need help in regards to creating a back end page.



What can I offer on top of my original product?

The back end products page shows up after the custoemr purchases my original product or when he clicks the order now button?

I notice that the back end products are typically more than the front end products. Is this a successful strategy? For exmaple if my product cost $67 wouldn't a $27 back end product act more complimentery and have a higher conversion rate than a $77 dollar back end product?

Since most times they are expensive is it ia good idea to add video/audio courses to boost value?
#backend #page #products #questions
  • Profile picture of the author Frank Bruno
    You can also offer a OTO in your sales funnel in addition to your thank you page offer for a complete sales funnel. (but it really doesn't stop there either)

    You should not only be providing value through your sales funnel but teaching your buyers and providing incremental learning content in the buying process. Along with that comes incremental pricing $47-$97-$297 as example

    Think of it like going from Kindergarten to 6th grade it is an incremental process.

    Frank Bruno
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  • Profile picture of the author Peter Soos
    If your product is 'digital'...you could give them an 'upsell' for the cd/dvd for $27 and ship it from a place like Kunaki. Just a thought,

    Peter Soos
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  • Profile picture of the author Vanquish
    What does OTO stand for and where would i need to place it to be part of my sales funnel?
    Signature
    Nothing to sell, only value to give and new knowledge to learn.
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  • Profile picture of the author DJ-Sound
    I do what Peter said, if its a digital course mark it up at least 100% and offer a physical version one time offer after they've entered the cc info but before the order is submitted. This can also be a double offer for physical or physical and a recurring product such as a newsletter. Then after they submit their order you can do another one time offer to a related product.

    -Ryan
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    • Profile picture of the author Vanquish
      Originally Posted by DJ-Sound View Post

      I do what Peter said, if its a digital course mark it up at least 100% and offer a physical version one time offer after they've entered the cc info but before the order is submitted. This can also be a double offer for physical or physical and a recurring product such as a newsletter. Then after they submit their order you can do another one time offer to a related product.

      -Ryan

      Thanks for the tip, do you find this startegy successful and converting well it may seem a bit pushy too me? But if you have success with it than i will implement it.

      Also by physical version do you for ex. if im selling a e book thats priced at 47 i can offer a video course of the e book priced at 67 or should the course be complementery to the ebook or just a copy in video format?
      Signature
      Nothing to sell, only value to give and new knowledge to learn.
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