resources for creating a relationship with your list

by vaidab
14 replies
Hi,

In my pursuit of an online business I seem to have a problem creating a relationship with my list. I am a very logical person and my materials are great on this part (content, clarity, logic, step by step, etc) but I seem to be unable to keep a relationship with the lead once it subscribes to my blog.

I am looking for some materials that would show me step by step, with examples, a process on how to bring your subscriber from a first time visitor to a true fan.
#conversion #creating #list #relationship #resources
  • Profile picture of the author Horny Devil
    Banned
    The type of relationship you create with your list is dependent upon what your product or service is, and what you are able to offer your list in relation to that.

    However . . .

    Any relationship based purely on 'freebies' will only last as long as the 'freebies do.

    Any relationship based on quality, especially when coupled with value, integrity and trust, will stand the test of time.
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  • One thing I have learnt about is keeping it real for your subscribers is to make it personal, i.e write about personal things that have happened to you, in your life or business, and your subscribers will be asking for more, before you have had time to write it.
    Works every time for me since I discovered this, they will hang on to your every word.
    Hope this helps
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  • Profile picture of the author Shaun OReilly
    Originally Posted by vaidab View Post

    In my pursuit of an online business I seem to have a problem creating a relationship with my list. I am a very logical person and my materials are great on this part (content, clarity, logic, step by step, etc) but I seem to be unable to keep a relationship with the lead once it subscribes to my blog.

    I am looking for some materials that would show me step by step, with examples, a process on how to bring your subscriber from a first time visitor to a true fan.
    If you want to build a strong relationship with your list
    subscribers then you need to move beyond providing
    them with just content - no matter how good.

    In addition, you need to reveal more about YOU and
    YOUR business approach so that you can make a much
    stronger connection between you and your subscribers.

    You need to remember that your list subscribers are REAL
    people with their own problems, desired solutions and
    personality preferences.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author JohnMcCabe
    Originally Posted by vaidab View Post

    Hi,

    In my pursuit of an online business I seem to have a problem creating a relationship with my list. I am a very logical person and my materials are great on this part (content, clarity, logic, step by step, etc) but I seem to be unable to keep a relationship with the lead once it subscribes to my blog.

    I am looking for some materials that would show me step by step, with examples, a process on how to bring your subscriber from a first time visitor to a true fan.
    Maybe it's just your syntax, but the words from your original post in bold might point to something.

    That email address in your database is not just a lead or an "it." Behind that address is a human being, and you are communicating with that human being in a place many find very personal.

    When I was in school, I had friendly student-teacher relationships with a few of my professors. I don't recall ever having anything resembling a relationship with a textbook or lab manual...
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  • Profile picture of the author O0o0O
    Due to the fact that your list is actually comprised of real people, it's important to get them engaged in conversation as to what they want and what they need. Try creating a group on LinkedIn so you can check out their profiles and obtain a deeper insight on your clients' interests and specialties.
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  • Profile picture of the author Martin Lee Jr
    When you create emails, make sure your personality is showing. Like many have mentioned in this thread already - you are talking to a human.

    Remember they took time out of their day to open your email so make sure it's an enjoyable experience
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    How Can I help...
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  • Profile picture of the author manu1985
    To be honest, I don't think newsletter are a really engaging medium in itself (even though it is essential to remind them you exist).

    I found that creating a small forum (bbpress - if you're using wordpress) is a great way to engage and to get a more "conversational" tone.

    Open a topic for every articles or tutorial you do and link to them. Tell your visitors to write on the forum if they need clarification or complement of information. Open topics to ask them what else they need to know.

    **And a forum also have SEO benefits that comes along with it**

    Here is a great article on how to create a community - you should read that: How to Change the World: The Art of Creating a Community
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  • Profile picture of the author AndrewStark
    Inject your personality into your marketing, and perhaps start a blog to share your passion on the niche you have selected.

    Treat your list like you would like to be treated, and if someone contacts you to ask you a question be sure to reply to the message.

    Just remember it's better to a list of 100 people who like you than 10,000 who don't know you.
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  • Profile picture of the author mizesean
    Why not wake up each day and ask yourself, what would someone on my list really like to learn today? If you don't know, send an email and ask. Then write an email that gives someone on your list what they want. Send it to everyone. Key: write each email to ONE person, not to your list. Then mail the whole thing to your list. Makes it personal. Just as if you were responding personally to a post here. But to your list instead. Everything personal and relevant.

    Join a few great marketers lists, and see how they do it. Note the relationship building emails.
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    Have you thought about starting a group coaching program, but don't know how?

    If so, Watch This YouTube Video: Group Coaching Program


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  • Profile picture of the author Joe R Piercey
    Imagine the email that you are sending is going to one of your friends who is keen to learn about whatever you are offering.

    By doing this you should be:
    - speaking to your subscriber 1 on 1
    - will be personable
    - will not be overhyping any products but rather helping the subscriber

    Joe
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  • Profile picture of the author Randall Magwood
    You should be striving to turn your visitors into CASH instead of "fans". Have good content in your email newsletter, and offer a blog so that they can get to know you better and read some of your other content.

    And tell them personal things about yourself/your day/etc.
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  • Profile picture of the author vaidab
    Thank you all for your replies, I've got some good insights from them.
    Still, even though I understand in theory how to do this I'd like to see some examples + explanations or some structures for doing this.

    I have a blog on which I teach people time management. I've mixed the articles with my experience winning a marathon, answering their questions publicly, running a contest with prizes, etc. I've written them about some stories in my life (even though I rarely do it I still do it).

    What I'd like to read/watch is a material that gives a structure regarding this (and how to create interaction and trust). E.g.:
    - mail 1: tell them your story + ask for theirs
    - mail 2: quote one of their stories, reciprocate, link to article that teaches based on the experiences in their stories
    ...

    I don't need this to copy it word by word but to understand how somebody else does it.

    Subscribing to other blogs is a great idea but I don't see the big picture from that, I'd like to get some theory first and then implement it in my own way. Any materials you can suggest on this?
    Signature

    "I teach students how to become their own teachers!" - www.vaidabogdan.com

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  • Profile picture of the author ezekielseo
    To be honest, i really dont think your subscribers really do need to know very personal things like your day, because i really dont think they care about what you've eaten for breakfast. lol.

    Just provide value! give them links to great websites, write good content, then sell to them.
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  • Profile picture of the author theimbible
    I think the forum idea is an excellent way to help increase your relationship, get involved with the discussions and start talking to people directly on a personal level, open yourself up for questions, if you can manage it, that will go a long way to seal the bond
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