How to make a better judgement of 'Keyword Competition'

13 replies
Hey everyone.

I'm now starting to do my research to be a successful Amazon Affiliate, starting with Keyword Research.

My current 'strategy' (If you can call it that) is a simple search on Google Adwords, for a certain product model/buying phrase (Product X Reviews..) and ensuring the following:
  1. > 1000 Exact search's per month
  2. Low competition only.
  3. A brief skim on the first page of google for that keyword selection to ensure no 'authority' sites seem to dominate it.
I know this has it's flaws and there's no 'right or wrong' way to do this, many marketers have their own preferences, but i'm just wondering what strategies work for you?

Has anything made you change your search methods for Amazon? Do you look at different criterias than I do?

Obviously i'm new to this and so i'm just seeing what makes other people's search's work?

Thanks!
#affiliate #amazon #competition #judgement #keyword #make #research
  • Profile picture of the author mizesean
    Why not look for HIGH competition - which means the topic is in high demand - then find alternate ways to sell it - like writing articles or creating online content (like youtubes etc.)?

    I would rather be in a high competition niche and work a little to make sales than to be in a low competition niche where hardly anyone wants what you have and have to work HARD to make sales.
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  • Profile picture of the author ilee
    If you want to rank in the top 3 of a keyword, only look at the top 3 results and see if you can beat them. That is all the competition analysis you have to do, don't worry about the other gazillion search results, you want to be amongst the top 3
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  • Profile picture of the author wolfmmiii
    If you've read any of my other posts on the forum, you know that I espouse targeting low-competition products that nobody else is promoting and that I don't even look at keyword tools.

    I suggest targeting low competition products and then using the SEO Quake Firefox plugin to tell you what the top 10 results look like for those products. If the first page of results for a search of those products turns up a bunch of PR 0 and PR NA results, go for it.

    Folks are having lots of success with this strategy as well:

    http://www.warriorforum.com/adsense-...even-more.html
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    • Profile picture of the author BlueLounge
      Originally Posted by wolfmmiii View Post

      If you've read any of my other posts on the forum, you know that I espouse targeting low-competition products that nobody else is promoting and that I don't even look at keyword tools.

      I suggest targeting low competition products and then using the SEO Quake Firefox plugin to tell you what the top 10 results look like for those products. If the first page of results for a search of those products turns up a bunch of PR 0 and PR NA results, go for it.

      Folks are having lots of success with this strategy as well:

      http://www.warriorforum.com/adsense-...even-more.html
      Right I see, wow, seems I'm doing more work than involved really? More of a ruthless strategy deployed by yours truly!

      I'm going to book mark that thread and get reading it tonight! Thank you!
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  • Profile picture of the author JorgeLuis
    An advice I can give that I'm sure it's going to save you TONS of wasted effort, it's the following:

    Focus on LONG TAIL keywords.

    Keywords that have more than 3 words. Those are the most profitable keywords because the traffic that goes to those is very targeted.

    A great way to find long tail keywords is using the following page:

    Keyword suggestion tool — Google suggest scraper — Übersuggest

    Just type your main keyword and see all the variations that come from it. Analise those long tail keywords and stick with those that meet your criteria.
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  • Profile picture of the author johnben1444
    Generally, keywords generating between 3, 000 global searches tends to low and anything above can be medium or high competition.

    Do not be fooled to calculate your competition with Google Keyword Tool, the competition axis is meant for adword advertisers and not SEO.

    Note, the first ten website on the SERP are your true competitors.

    I recommend you download the free version of traffic travis to quickly check/analyze your keyword. Anywhere there are low PR sites, irrelevant title, description, tags will be shown as relatively easy and good to go. Anything higher will be show as medium or difficult which you should stay away from if you are not ready for months or years of tough fight.
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    • Profile picture of the author BlueLounge
      Originally Posted by JorgeLuis View Post

      An advice I can give that I'm sure it's going to save you TONS of wasted effort, it's the following:

      Focus on LONG TAIL keywords.

      Keywords that have more than 3 words. Those are the most profitable keywords because the traffic that goes to those is very targeted.

      A great way to find long tail keywords is using the following page:

      Keyword suggestion tool — Google suggest scraper — Übersuggest

      Just type your main keyword and see all the variations that come from it. Analise those long tail keywords and stick with those that meet your criteria.
      Hey JorgeLuis, Thank you for the advice. I'm definitely looking at long tail, heck, some of the keywords i'm targetting are 5-6 words!

      I will bookmark the website you posted and have a look tonight!

      Originally Posted by johnben1444 View Post

      Generally, keywords generating between 3, 000 global searches tends to low and anything above can be medium or high competition.

      Do not be fooled to calculate your competition with Google Keyword Tool, the competition axis is meant for adword advertisers and not SEO.

      Note, the first ten website on the SERP are your true competitors.

      I recommend you download the free version of traffic travis to quickly check/analyze your keyword. Anywhere there are low PR sites, irrelevant title, description, tags will be shown as relatively easy and good to go. Anything higher will be show as medium or difficult which you should stay away from if you are not ready for months or years of tough fight.
      Hey johnben1444, thank you for your reply! Yes, I believe another fellow Warrior stated the Google Keyword Tool is for adword advertisers! I won't make that mistake again!

      I've installed SEOQuake and so I can see the PR etc.. The trend seems to be that on a fair few of the long tail keywords, only Amazon has the P/R, the rest are 0.

      I've heard of Traffic Travis, would you recommend the Pro version for the type of research I need to do?
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      • Profile picture of the author adamcm
        Hi all,

        I have a similar question. When doing keyword research for Amazon products I am finding that quite a bit of the time the top 10 results all have PR (i.e. no PR0/PR N/A's). But the sites that are ranking are not fully optimized for the keyword I am using.

        For instance, let's say I was promoting a brand of headphones in the following format: "brand model review". The sites in the Top-10 will typically have PR > 1, but none will use that keyword in their title, url, h1, etc. However, they will probably have the word "review" somewhere within their content and perhaps the "brand model" portion in the title.

        Does this mean weak competition? Or are we looking for sites in the Top 10 that don't mention the keywords anywhere?

        Thanks!
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  • Profile picture of the author wolfmmiii
    Personally, I stay away from products that show top 10 sites with PR > 0. There are TONS of products you can promote that allow you to compete with PR 0 and PR NA sites. Doing so allows you to focus on content without the need for manual backlinking.
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    • Profile picture of the author adamcm
      Originally Posted by wolfmmiii View Post

      Personally, I stay away from products that show top 10 sites with PR > 0. There are TONS of products you can promote that allow you to compete with PR 0 and PR NA sites. Doing so allows you to focus on content without the need for manual backlinking.
      Thanks Tom, when you say "products", do you just mean the keyword "product name model name", or "productname modelname review"? I'm just not sure if by adding a "review" keyword to the end does any good or not.
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      • Profile picture of the author wolfmmiii
        Originally Posted by adamcm View Post

        Thanks Tom, when you say "products", do you just mean the keyword "product name model name", or "productname modelname review"? I'm just not sure if by adding a "review" keyword to the end does any good or not.
        Adding "review" can make a huge difference.
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  • Profile picture of the author starnoor
    Iam too trying to begin my first amazon site every keyword i searched i found a page of a competitor dominates it his pr is 3 for example product model review i found a page of his site in the first 3spots for different niches.

    i have a thread asking is the ranked single page is taken into consideration when analysing competition or the domain itself of the competitor?
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