What I have seen & read a lot about is that it is a great idea to not only put up review sites of products, but to also read others' review sites, not only to see what they have as a means of comparison, but also to get opinions on products so you know what you are in for before you make a purchase of that product.
I have to say, some people are kidding themselves, aren't they?!! If I go to a "review site", then I expect to see a proper review of the product.
I have come across so many review blogs/sites/whatever where the site owner has simply rehashed what is on the product owner's sales page. Even worse, in my opinion, is when they make the statement "(product owner) says that their product contains....." or "(product owner) says that this product will help you (do x,y,z)".
I don't know if this is the norm, but seriously, if I land on someone's self-proclaimed "review site", & I see this sort of rubbish, the first thing I am doing is clicking off that page, & making sure I purchase nothing from that person's links now or ever, if I can help it.
"Review site". Gimme a break.
Thanks for letting me put my 2 cents worth in here.
On the plus side, I think I have just found something that I can do better, & more genuinely, than so many other "review" sites out there.