Wrong time zones - Major glitches in launch time announcements - Example: Butterfly Marketing 2.0
Are many US citizens totally confused:confused: about their own time zones and what they are called, especially when it comes to the differences between standard time and daylight saving time? Or worse; Do you think that the current time on the US east coast is some kind of "world time" that the rest of us should intuitively know what is and refer to whatever you might call it in in writing?:rolleyes:
The reason I ask this is;
This is the second time this week I've seen problems with time announcements.
The first one was with a not so gigantic launch, where a deadline was set at 10pm Eastern Standard Time (EST). What the launcer really had intended to express was that the deadline was at 10pm in the current time zone on the east coast, which, as far as I know, is Eastern Daylight Time (EDT).
Today we have Mike Filsaime's great launch of Butterfly Marketing 2.0.
In his video, on the site where he's promoting the launch, Mike Filsaime states that the launch is at 1pm Eastern Time. I think that might be a correct way to express the time on the east coast whatever time of the year it is. The clock at the top of the page is also counting down to a launch at 1 pm current time at the east coast. So far so good.
The problem I see is this;
- The header on the page states that the launch is at 1pm EST
- The time showing on the video says it's at 1pm EST
- I think all the emails I've gotten about this launch states that it's at 1 pm EST
*The launch is not at 1pm EST. It's at 1pm EDT.*
This might not mean that much to the launcher. I suppose all those copies will be gone before long anyway.
What it might lead to though, is some annoied, potential, European customers that haven't followed the launch that closely, and who are not on some kind of VIP notification list, turning up for the launch at 1pm EST, which is 2pm EDT. They will not like to be one hour late to the party because of an error like this.
To express what I've tried to say above in another and somewhat shorter way;
- As I understand it, the launch is in about 5 hours from now.
- As most of the marketing states it, the launch is in about 6 hours from now.
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Oscar Toft
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