Why Use Just A Squeeze Page?

23 replies
It seems like some people are using nothing but squeeze pages and email marketing for their affiliate product promotion, cutting the blog out of the equation completely. I'm guessing this really cuts down on profits since the only place they have where they can presell is in the email itself. On top of that, they'd loose out on all return traffic, and any traffic they may have otherwise gotten from the search engines.

Considering that, it seems like it'd be a loosing deal to just opt customers in, and then do nothing except email market to them. What do you think about this approach?
#page #squeeze
  • Profile picture of the author imfusa
    I don't think it cuts down the profits because a Squeeze page has a bigger conversion rate than a blog.
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  • Profile picture of the author Baadier Sydow
    Traffic in itself is useless without converting. A warmed up email prospect converts better than a visitor that could have landed at your page for a dramatically different reason than you may have intended. Check your server logs to see the weird sex things people are into!
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  • Profile picture of the author TedTheodore
    I agree with the 2 Warriors.
    Getting subscribers is the key.
    Build your list in your niche.
    Then once you have a substantial list...
    you could build a Blog...with some great content on there...
    & then email your list...to visit your blog.
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  • Profile picture of the author KarlWarren
    It's all about the funnel...

    Get people into your funnel with a high converting squeeze page
    Then convert them to buyers

    Once you've got that part mastered, it's all about filling up that funnel with as much qualified traffic is you can.

    You have to build your business from the result you want, and work backwards.

    The result is: SALES

    How do you get that result? With a good offer.

    Once you have a good offer, whether it's a product you're an affiliate for, or your own product or service - you have to then focus on generating leads.

    Without leads, you can't sell.

    So, that's why you need a squeeze page/list - they're not lying when they say the money is in the list.
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  • Profile picture of the author Aira Bongco
    I think you have it the other way around. Having a blog without a list could lose you some profits. But having a list without a blog is okay except if you want to make extra money on advertising space.
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  • Profile picture of the author onlinebizgiant
    The essence of effective marketing is the capability to attract customer attention. Squeeze page and blog have it's own purposes. Blog can never serve the purpose of a squeeze page and vice versa..

    I think squeeze page is the best source to get subscribers but again if you don't know how to monetize your list by serving what they want ( not what you've) is the key.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by imfusa View Post

    I don't think it cuts down the profits because a Squeeze page has a bigger conversion rate than a blog.
    It does (at least, it did every time I've split-tested it) but they're different people.

    People who opt in through squeeze pages don't buy nearly as much (in every niche in which I've split-tested it carefully over a 6-month period).

    They don't even open as many emails!

    Squeeze pages are for people who want to build the biggest list. Prominently incentivized opt-in boxes on content-rich sites are for people who want to build the list that makes them the most money. For me, every single time I've split-tested it, those have been two opposite things.

    Of course, people who assume that their objective is to build the biggest list tend to be the ones who are instinctively attracted to "quantitative approaches to internet marketing", so they're quite likely to be making a number of other poor decisions along the way, too. :p

    http://www.warriorforum.com/main-int...ml#post6123982

    Originally Posted by Long Beach Nathan View Post

    It seems like some people are using nothing but squeeze pages and email marketing for their affiliate product promotion, cutting the blog out of the equation completely. I'm guessing this really cuts down on profits since the only place they have where they can presell is in the email itself. On top of that, they'd loose out on all return traffic, and any traffic they may have otherwise gotten from the search engines.

    Considering that, it seems like it'd be a loosing deal to just opt customers in, and then do nothing except email market to them. What do you think about this approach?
    All my own testing results agree entirely with what you're saying. The difference is easily measurable in terms of what you pay into the bank.

    If other people want to try to measure it in terms of the number of people who opt in, then just let them: I hope all my competitors "count" that way (and I strongly suspect quite a lot of them actually do).
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  • Profile picture of the author Jbarros
    I think should do it all. Get a squeezepage as your main page and start getting traffic to it. Then do a blog on the side which will eventually help you get traffic from the serps. For me it sounds more reasonable.
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  • Profile picture of the author CyborgX
    A squeeze page is effective because it has just one purpose. Links and other content are usually limited or non-existent. This reduces distractions for readers and helps them focus on the offer that you are making. Readers need to weigh carefully the cost and benefit relationship you are offering. Usually a high value newsletter is offered in exchange for the reader providing their email address.
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    • Profile picture of the author WebPen
      Originally Posted by CyborgX View Post

      Usually a high value newsletter is offered in exchange for the reader providing their email address.
      Oh really?

      I can't tell you how many "high value newsletters" I've signed up for to get a report on free traffic (for example)...

      Then for the next week, every day I get hammered with promotions for whatever made WSO of the Day.

      Whether its about Kindle, YouTube, Facebook, or whatever.

      I think the best way to use a squeeze page is to send the traffic immediately to the report/content video, then promote an offer.

      Blogs are good for better for connecting with people, and if you have an optin box- the people that like you will sign up.

      Having 1 is good- having both and using them for different things works better.
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  • Profile picture of the author goguy
    Squeeze pages convert very well. They reduce distractions and let users concentrate.
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  • Profile picture of the author gpwilson
    I do not think that you are right . Fact is Squeeze page is bigger and having better conversion rate than a blog. And from where you get this idea that it cuts down the profit?
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  • Profile picture of the author retsced
    I agree.
    Both have their advantages and disadvantages though.

    People who sign up to your list after reading content on your blog are far more likely prospects to buy from you. It just makes sense. Squeeze pages have a much higher sign up rate due to there being no other distractions on the page, but a lot of people signing up on squeeze pages are doing so for the free gift, and nothing else.

    A squeeze page can work just as well providing your free gift over delivers and they get incredible value from it, but I don't think anyone would argue that a sign up from a website with lots of free content would be far more valuable than a one page website with a picture of a book.

    There are other variables (as always) to consider though.
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    • Profile picture of the author JamSlam
      I have tried both, and I have never made money with a squeeze page. I have made a lot of money with my blogs. I maybe doing something wrong, but I have tried everyones advice on squeezepages and emails. I have had email lists with thousands of people on them and not made a dime.

      In my own experience, I have had success by giving so much value to my visitors that they are compelled to push the buy button.
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      • Profile picture of the author Steve L
        Originally Posted by JamSlam View Post

        I have tried both, and I have never made money with a squeeze page. I have made a lot of money with my blogs. I maybe doing something wrong, but I have tried everyones advice on squeezepages and emails. I have had email lists with thousands of people on them and not made a dime.

        In my own experience, I have had success by giving so much value to my visitors that they are compelled to push the buy button.
        Interesting. I'm trying a combo of the two, and am constantly testing. Do you have sales pages? You say that you give so much value to your visitors that they are compelled to push the buy button. Where is this buy button placed? Within a blog post itself?

        Thanks in advance!
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  • Honestly?

    You will earn the biggest money and list if you had... EVERYTHING in place, like a blog, squeeze page, e-mail series, and even picked up the phone for 10 hours a day. Of course, the more complete you are, the more you will produce. But not all of us want to do all that stuff, do we?

    But some people, such as the newbies or people in general who just have other better things to do with their time, don't necessarily need A-Z in place to make money right away.

    Some people, in fact, a lot of people can make a living by just firing up a highly converting ad which leads to a highly converting squeeze page and has a highly compelling follow up series that has great upsells. They are probably leaving a bit of money on the table by not creating much content or trying to build a relationship with their following (which actually isn't necessary to make money in this industry), but at least they can have a lifestyle and still have a decent income.

    Other people prefer to be gurus and just have some of the most gourmet content out there that just completely hypnotizes their audiences to pull out their credit cards and buy, even before landing on their squeeze page or being followed up by the first e-mail. It may not be as fast and instant as the first example above, but it can build a very sustainable and profitable empire for years to come.

    Then there are also those who do... all of that. They just have the complete and ultimate package and dominate everything. They have a squeeze page that converts. An e-mail series that levitates people's credit cards out of their wallets. Killer upsells. As well as meteoric content, compelling articles and mesmerizing videos that build more raving fans than a Justin Bieber concert.

    The truth of the matter is, all the methods DO work and they all have their pros and cons. Pick what works for you.
    Myself in particular, there are days when I just love creating silly antics and have fun creating some content getting traffic that way and make sales. But sometimes, I feel lazy and just fire up an ad that leads straight to my squeeze page and still make money while I jump in the pool and sip on mojitos all day. Sometimes, either of these methods outconvert each other under certain circumstances.

    Truth be told, they both work if you do it right.
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  • Thanks for the comments everyone. However, judging from some of the posts, I may have not been clear. What I mean is that some people have nothing but squeeze pages and an email sequence, while a lot of the rest of us use blogs with a regular opt-in. I believe that what Alexa says is right. It's not just about the size of the list, but rather the quality.
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  • Profile picture of the author Steve L
    It just depends what your business model is. For example, you don't see TechCrunch, Mashable, or say HuffingtonPost using squeeze pages and yet look how much HuffingtonPost was sold for.
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  • Profile picture of the author mark healy
    your landing page is key, send targeted traffic there and warm them up.You can even have a low priced OTO upfront after they opt in and a % will purchase, now you have a buyers list as well.Yes its about your funnell set up and conversion
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  • Profile picture of the author Daniel Fonda
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  • Profile picture of the author footbag_man
    In my opinion email marketing converts higher than any other form of traffic out there so I don't see the need in sharing my traffic between a blog and a squeeze page.

    In your auto responder sequence you can tell people about your blog if you want but get their emails first.
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  • Profile picture of the author Willing2Learn
    I see the benefits of both and strongly feel it has a lot to do with the niche you're in and the way you deliver your information. The best thing, as always is to test and find out what rings true for your particular set of circumstances.
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    • Profile picture of the author GlenH
      There are a number of niches I'm in where I've stopped using the 'traditional' squeeze page approach, (that's where visitors have to optin first to get my free whatever)

      Instead, for the last 6 months I've been testing my 'stealth' optin method where I've been getting a 147% increase in optins using this strategy. (In many cases I'm now getting an 83% optin rate)

      Based on my testing with this, I may well be rolling out my 'stealth' strategy for all my niches.
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