Leave it on the table. No seriously you will.

by lakshaybehl 9 replies
Money.

That's what most people love leaving on the table! Or at least they do. Now this post is highly relevant for IM niche, but is true for other niches as well.

We all want armies of affiliates, right?

Sure we do. And then we go over to CB or CJ or PDC or where ever looking for affiliates. And miss one of the most important set of affiliates that could bring in an exponential income, a steady income and a launch with legs.

You create a wonderful product. And you manage to get all these big IM'ers to help you promote the product. then there is the launch. The spike. the flurry of traffic. The flood of sales. It lasts for a while. Maybe a week. Maybe two.

You are raking in a lot of green. You have massively built a list of customers. (And maybe even prospects). Sure you have made some great friends as in JV partners.

But then, what now?

What after the launch? the super's aren't going to keep promoting your product. Cuz there's another launch. Someone else's.

And you're thinking about your customers' list. You start the entire process again. Research. market detection. Cash Flow Analysis. new product. new spin. new hype. And new efforts.

And basically the previous website dies a slow death. Cuz there's no traffic. You are busy promoting the next website thats gonna launch. And you are "salting" the customers, the prospects and fellow warriors.

Would you like that? Of course you do.

Just that you would LOVE it if the original website was ALSO BEING PROMOTED. You would love it if there was a constant stream of income from the previous website as well. And that is why we are all looking for affiliates for our products.

Bear in mind that thee are affiliate dynamics to understand when you are trying to get someone to promote your product. Everyone and their mother knows you want to make some cool free money. And no one's really going to give it to you if they could make more $/visitor with some other product in the same niche. All they care about is the money. No matter how great your product is.

So what do you do?

Increase conversions? By the time you do that, the initial excitement would be silent.

Spend on PPC to get more affiliates? Yeah sure you could do that? But honestly, how many people feel comfortabole doing it? I do not meant o say you can't though. Cuz I do that all the time. But only when I have a new spin. A new twist... a new angle to the old story which is basically in the form of some changes that bring in conversions. or a re-launch.

But here's the nitty gritty. And bear in mind that it is the difference between 5 figure incomes and millions. So here it comes.

Word of mouth advertising.

The best of all. Undoubtedly. Would you buy something that your freind recommends? Sure you will. because you know how great she is at hating products and she still likes this one.

And this is what you need to implement in your online businesses as well.

How?

Have your customers as your affiliates.

They actually have seen the product, the value in there and they know that it works. You don't have to prove to them that your website is converting.

Believe it or not. Almost all the products that I create in the IM niche have a special section on the lines of "Making money fast". And this is essentially a complete section in itself (My info products are cut into sections to make them digestible as I always overdeliver on value by giving more quality as well as quantity). And this "making money fast" section is nothing but affiliate training.

This actually trains them to make money fast by becoming an affioliate for my product. Now that they know how great the value delivered is. They would like to promote it to other people as well.

And then you go on explain how they can sign up as an affiliate.

Give them the tools that you would generally give to any affiliate or JV partners.

Ready written content etc. At times I also give them link cloaking softwares and scripts.

Basically make it push button.

And now here's the best thing I do and you could do as well.

==> Tell them that if they make x no. of affiliate sales, you would reward them with y dollars directly into their Paypal email.

This will get them to sign up and take action like crazy.

Another trick is to create a multipage members area where they can login whenever they want to access the product WHICH IS NOT DOWNLOADABLE (at least a part of it). This ensures they log in regularly.

And on the home page of the members site, tell them that they could make back the money they invested in the product in just two steps. Have a viral friend inviter that they can simply use to invite their friends to your website AT THEIR affiliate links.

Since this invitation is sent from their side (name and email), iut becomes much more personal.

Hope this helps with getting more sales.

-Lakshay
#main internet marketing discussion forum #affiliate marketing #affiliates #customers #lakshay behl #launch #leave #table
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  • Profile picture of the author lakshaybehl
    And I might just add that you could also make some changes to your content that is created for affiliates exclusively ON A REGULAR BASIS!...
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    • Profile picture of the author ibringjoy
      Thank you for this great post!

      Another thing I've noticed some product owners doing is to run another contest for the affiliates every so often, to keep some excitement going.

      Also, changing around the ad copy, and the emails, you have in the affiliate section puts some fresh promotions out there, and helps garner some new interest.

      A couple of the places I'm an affiliate for also write articles on a regular basis that the affiliates can use on their blogs, in emails, etc. Then they email the affiliates every time they have uploaded new articles or content the affiliates can use. This reminds the affiliates about the product on a regular basis, and gives them consistently new stuff to use to bring in sales.

      Kathryn
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      • Profile picture of the author lakshaybehl
        Originally Posted by ibringjoy View Post

        Thank you for this great post!

        Another thing I've noticed some product owners doing is to run another contest for the affiliates every so often, to keep some excitement going.

        Also, changing around the ad copy, and the emails, you have in the affiliate section puts some fresh promotions out there, and helps garner some new interest.

        A couple of the places I'm an affiliate for also write articles on a regular basis that the affiliates can use on their blogs, in emails, etc. Then they email the affiliates every time they have uploaded new articles or content the affiliates can use. This reminds the affiliates about the product on a regular basis, and gives them consistently new stuff to use to bring in sales.

        Kathryn
        Kathryn

        Absolutely.

        This is somewhat like re-launching the product and regularly updating the affiliate content.

        Good to know that you found something useful here.

        -Lakshay
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        • Profile picture of the author ibringjoy
          Lakshay, I especially like your idea about a bonus after a certain number of sales. Most product owners don't do this. You could even make a few different levels, with a smaller bonus after only a few sales, then a larger one after a higher number of sales, etc.

          It seems that would encourage a higher percentage of affiliates to get involved, knowing that they only have to make a few sales to get their first bonus. Then, when they see how easy it is, they might go after that second bonus. Then, you have affiliates making sales who never would have really made an effort in the first place if it had not been for that first bonus.

          What do you think?

          Kathryn
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          • Profile picture of the author lakshaybehl
            Great idea Kathryn! I like this idea of multiple levels. really do.

            Ultimately it boils down to getting into the midset of affiliates. Cause when you knopw there's an army of affiliates promoting your product for you, then you can train them to create content for themselves (ahem...you) and post articles, lenses, hubs etc.

            There are people out there who would happily spend 500 dollars on PPC to make $700 in affiliate commissions. And they would love it if you could give them ready written content so that they can just make a few changes andd use it themselve.

            And these people will be more than happy to actually promote your product for you if you give them extra money for hitting some numbers... in sales.

            Sionce therse people are already living their life off affiliate marketing, they have to do it anyways. If you keep working on increasing your conversions and giving special bonuses (cash rewards) for them along with providing them regularlyupdated comment, then they would love you.

            And be your affiliates for life. Even your next products.

            Build a great relationship with your affiliates and Customers. That's the key to traffic and conversions. Plain and simple.

            -lakshay
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            • Profile picture of the author Jelasco
              Lakshay, your idea is fine, but I've seen too many cases where a site was set up just like that, to encourage customers to be affiliates, with plenty of tools for them, and 99% of them did nothing.

              Most people who buy an IM product will do nothing with it, so why expect them to promote that product?

              I know people who own IM membership sites where every member is an affiliate, but none of the members ever bring in new members. Their only affiliates who make sales are the friends or superaffiliates they contact directly.

              My experience has been the same.

              Notice how many butterfly-type sites never get viral, because surprise, surprise, most members won't do anything.

              And if your product is not IM related I would expect even worse results since many customers won't know what an affiliate program is.
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              • Profile picture of the author lakshaybehl
                Originally Posted by Jelasco View Post

                Lakshay, your idea is fine, but I've seen too many cases where a site was set up just like that, to encourage customers to be affiliates, with plenty of tools for them, and 99% of them did nothing.

                Most people who buy an IM product will do nothing with it, so why expect them to promote that product?

                I know people who own IM membership sites where every member is an affiliate, but none of the members ever bring in new members. Their only affiliates who make sales are the friends or superaffiliates they contact directly.

                My experience has been the same.

                Notice how many butterfly-type sites never get viral, because surprise, surprise, most members won't do anything.

                And if your product is not IM related I would expect even worse results since many customers won't know what an affiliate program is.

                Jelasco,

                I see what you are saying, but...

                I think I know the answer to that...

                You are still getting 1% of the customers getting on as affiliates... Plues here I talked about taking it a step further... communicating with them everytime they log into the members area... Rewarding them with extra cash whenegver they hit some no. of sales... And posting how many people have already been rewarded.

                The idea is not to target 100% of them.... but to target just a few that will...

                Something is better than nothing.

                Innovation is the key.

                -Lakshay
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