Lesson I Made From A Recent Loss Making Campaign

7 replies
I started a PPC campaign some months ago with a CB product and after having like 300 clicks and spending over $30, I saw no sale so I stopped the campaign.

I later checked Clickbank a few weeks later and found out I made a sale which earned me $13.50

So what the lesson.

I found out I made the sale on a day I did not promote my affiliate link. My only means of promotion was PPC which I had stopped weeks back.

Did the produce have follow up emails? Not at all!

It therefore meant that it was cookie that did the trick!

So, lesson learnt was

1. Promote a product that has cookies. All CB products have them.

2. Now, if the product had followup mail, my sales I am certain would have been six times what I made i.e $81 giving me almost $50 profit.

So, it is best to promote a product that has follow upmail. Greatly increases the chances of sale.

If there are other lessons you think can be learnt, pls share
#campaign #lesson #loss #made #making #recent
  • Profile picture of the author Michael Harris
    You could set up a squeeze page giving away a free offer for the niche you clickbank product is in and have your ppc landing on your squeeze page first..

    Then send the traffic to your clickbank product page via your autoresponder.. That way the traffic sees your clickbank product and is also joining your mailing list..

    So you can build a relationship with your list and send them offers for many products..
    {{ DiscussionBoard.errors[7079629].message }}
  • Profile picture of the author goguy
    Whenever you are not seeing result, try and find out what might be wrong with your strategy and try again.
    {{ DiscussionBoard.errors[7079701].message }}
  • Profile picture of the author AndrewStark
    300 PPC clicks and zero sales suggests that you chose a rubbish product, or the wrong keywords.

    The only good thing you did was stop the campaign with minimal losses.
    {{ DiscussionBoard.errors[7079714].message }}
  • Profile picture of the author darkblue
    Agree with Andrew. Perhaps the product wasn't rubbish, but the sales page sure was, since it wasn't converting.

    Another good lesson to learn from this would be to do your niche research well. Make sure you're promoting something that people are desperate to buy, something that would help them solve a burning problem quickly.

    And of course, make sure you target the right keywords. You might have had 300 clicks, but if you chose the wrong keywords, and caught those visitors and the beginning of the buying cycle, then those results were somewhat predictable.
    {{ DiscussionBoard.errors[7079740].message }}
    • Profile picture of the author grandstar
      Originally Posted by darkblue View Post

      Agree with Andrew. Perhaps the product wasn't rubbish, but the sales page sure was, since it wasn't converting.

      Another good lesson to learn from this would be to do your niche research well. Make sure you're promoting something that people are desperate to buy, something that would help them solve a burning problem quickly.

      And of course, make sure you target the right keywords. You might have had 300 clicks, but if you chose the wrong keywords, and caught those visitors and the beginning of the buying cycle, then those results were somewhat predictable.
      The sales page definitely was crap. Only that it was the number 1 seller in its niche on CB.
      {{ DiscussionBoard.errors[7089825].message }}
  • Profile picture of the author seasoned
    300 clicks is NOTHING! Many use thousands. A simple grammatical mistake, or wrong wording, or a bad system, can give you LOTS of false leads. Hyped up garbage like "CURE FOR CANCER FOUND" to advertise a traffic product will give you LOTS of traffic/clicks, but FEW prospects. And MANY people WAIT to buy, for whatever reason. But you're right, cookies help!

    Steve
    {{ DiscussionBoard.errors[7090462].message }}
  • Profile picture of the author seotothecore
    In order to get ppc to work, you have to keep running it -running a campaign for a quick blast almost never works because you need return traffic to make good conversion numbers-- try running your sales copy again for 6 months and see where it takes you
    Signature
    {{ DiscussionBoard.errors[7093904].message }}

Trending Topics