When I first started publishing on Kindle, I wracked my brains out trying to figure out how people were optimizing their book descriptions with formatting like centering, using Amazon's orange color and style font, inserting pictures, etc.
Most descriptions on Amazon look like this . (No affiliation)
Looks like a bunch of text slapped on a page. :p
I wanted my book descriptions to look like this . (Also no affiliation)
Click on the "show more" link on the above description to see how the author has used images.
I searched Google, the Kindle publisher community, and Amazon’s help center to no avail. The best answers I got were to use the very limited HTML you can use when editing your book’s description through Author Central.
I was SO frustrated!
The truth is, Amazon doesn’t make it easy to figure this out! But, it CAN be done. And I want to share this inside information with you!
If you don’t know anything about HTML, that’s ok! All you need to know is how to copy and paste, and insert your own text where necessary.
Below you will find the code that you can insert into your book’s description to achieve this:
Amazon HTML Coding Guide BOLD: <b>YOUR TEXT</b> ITALICS: <i>YOUR TEXT</i> CENTERED: <center>YOUR TEXT</center> CENTERED AND BOLD: <center><b>TEXT</center></b> CENTERED AND ITALIC: <center><i>TEXT</center><:/i> UNDERLINED: <u>YOUR TEXT</u> BULLETED LIST: <ul> <li>TEXT</li> <li>TEXT</li> <li>TEXT</li> </ul> NUMBERED LIST: <ol> <li>TEXT</li> <li>TEXT</li> <li>TEXT</li> </ol> H1 Headline (The largest font Amazon allows): <h1>TEXT</h1> H2 HEADING (Amazon Orange): <h2>TEXT</h2> HEADLINE AND CENTERED: <center><h2>TEXT</h2></center> PICTURES ALIGNED LEFT WITH WORDS WRAPPED RIGHT: <img src="URL OF PIC" align="left"/>
You simply replace the "<" and ">" tags of normal HTML with "<" and ">:" respectively. (FYI: "lt" means less than and "gt" means greater than)
I must warn you, however, try to test this out on a book that is not getting many sales first, because even the smallest mistake with this code will leave your description looking messy.
Or if you have a book with a rather lengthy description, stick some of the code at the very bottom to test it out. Not everyone will read your description in full, so if you do happen to make a mistake with the code, not every browser will notice it.
You'd be surprised at how much this affects conversions in a positive way.