How do you structure your e-mail series for different lists?

by mc9320
4 replies
It seems common practice to have different lists for your subscribers, namely a "prospects list" and a "buyers" list.

Prospects List

1) Do you just promote cheap products to this list, priced at about $7-15 until someone buys and you move them to a buyers list?
Obviously, you don't promote/recommend products every e-mail, just every so often.

2) How many products do you promote?

3) How long is your e-mail series?

Buyers List

1) Do you structure your e-mail series the same as a prospects list, except with more expensive products?
2) Do you offer incrementally higher value products, or do you not really think about it?
3) Do you ever reuse the same e-mails you used in your prospects list?

NB- As a clickbank affiliate I am not sure the best way to find out who bought a product, other than them e-mailing me with a transaction ID. Is there another way?
#email #lists #series #structure
  • Profile picture of the author Raydal
    The series of emails that goes out to a prospect will
    be definitely different to those that go out to
    customers for obvious reasons. One you are
    trying to get into the to fold and the other has
    already trusted you enough to make a purchase.

    I'm not sure you can separate them into high purchases
    and low purchases. Not every marketer have a 'cheap'
    product on the front end.

    Any decent autoresponder service will allow you
    to automatically transfer prospects from the
    first list to the customer list. So the series
    of emails they get at first would stop for
    them as they make the purchase and are
    transferred to the customer list.

    If you are working as an affiliate and so don't
    get the customer's info I'm not sure how you
    can (if ever) do this. I'm more talking about
    selling your own products.

    -Ray Edwards
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author paul nicholls
    The key is to sell cheap products on the front end because all your trying to do is find out who has the "ability to pay"

    that is very important

    once you know they are a buyer you then have x6 more chance of selling them another product

    look after your buyers

    i usually have at least a week of follow ups for my buyers list where i give them more info to help with the product which they purchased

    my prospects lists can be up to a couple of months long it really depends on what niche it is in

    there is no 1 way to do things, your best just to do what you feel comfortable doing

    you will end up finding your own way which will work for you, but it may not always work for others so just bare that in mind

    hope this helps

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    • Profile picture of the author Jay Jeremiah
      Originally Posted by paul nicholls View Post

      i usually have at least a week of follow ups for my buyers list where i give them more info to help with the product which they purchased
      Paul, have you fund that this approach lowers... or maybe increases... your support requests from clients?
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  • Profile picture of the author paul nicholls
    To be honest i don`t really get many support requests

    The main reason why i do this is because after someone has took the effort to buy something from you I just think it`s worth following up with them and give them some extra tips and information which will help them out

    I have done this with every product that i have sold

    It`s sometimes the little things like this that make a big difference

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