35 {{ upvoteCount | shortNum }}
35 {{ upvoteCount | shortNum }}

Is a 23.01% Conversion Rate with Amazon Good?

by Andy Money
27 replies
What do you think? Is this is a decent conversion rate?



It is for me. Here's a big tip if your conversion rates aren't that good: have your visitors COMPARE prices on your site to other sites (that are also affiliate links).

For example if a user is looking for a new toaster and your site is all about toasters, have either a chart or function (i.e. comparison "engine") on your site that lets them see other prices from other vendors online.

This BIG TIME boosts conversions, and since all the links are affiliate links, even if they purchase through another vendor (i.e. not Amazon) you still get a commission. This is really easy to implement and can make you a lot more money off the same amount of traffic.
#2301% #amazon #conversion #good #rate
  • Profile picture of the author GSX
    Great tip, and yeah, 23% is huge! I used to be in the Amazon game and was usually hovering around 10%-12% - Congrats!

    Originally Posted by Andy Money View Post

    What do you think? Is this is a decent conversion rate?



    It is for me. Here's a big tip if your conversion rates aren't that good: have your visitors COMPARE prices on your site to other sites (that are also affiliate links).

    For example if a user is looking for a new toaster and your site is all about toasters, have either a chart or function (i.e. comparison "engine") on your site that lets them see other prices from other vendors online.

    This BIG TIME boosts conversions, and since all the links are affiliate links, even if they purchase through another vendor (i.e. not Amazon) you still get a commission. This is really easy to implement and can make you a lot more money off the same amount of traffic.
    {{ DiscussionBoard.errors[7093534].message }}
  • Profile picture of the author DrFresh
    brilliant, when i finally start my amazon empire i'll keep that in mind.. let me PM you something, I think you'll like it.


    EDIT: pm sent lol... hit me up
    {{ DiscussionBoard.errors[7093539].message }}
  • Profile picture of the author Baadier Sydow
    Thats massive mate, 23% in any game is brilliant. Keep up the good work and optimise further.
    Signature
    Baadier Sydow
    Budget Furniture

    {{ DiscussionBoard.errors[7093557].message }}
  • Profile picture of the author cooler1
    Nice tip, but wouldn't there be an SEO problem having too many affiliate links per page doing this as people often recommend keeping the number of affiliate links down to a minimum.

    Another problem is that you can't display prices because they change frequently.
    Signature

    {{ DiscussionBoard.errors[7093590].message }}
    • Profile picture of the author IMHypeless
      Originally Posted by cooler1 View Post

      Nice tip, but wouldn't there be an SEO problem having too many affiliate links per page doing this as people often recommend keeping the number of affiliate links down to a minimum.

      Another problem is that you can't display prices because they change frequently.
      I was just about to write that. I guess OP is using some kind of script/plugin, otherwise it wouldn't make any sense.
      {{ DiscussionBoard.errors[7093647].message }}
  • Profile picture of the author gpwilson
    It's really wonderful rate. I don't know how long have you been over here in IM. No matter either you are newbie or experienced but this is massive rate.
    {{ DiscussionBoard.errors[7093650].message }}
  • Profile picture of the author Denise Harland
    First thing, 23% is much, much, much more than enough. This is a big conversion, mate.
    Keep doing this good job.

    Second thing, good tips for persuading visitors to still buy the products through our affiliate links.
    Comparation is one of the most important factor in making decision for buyers.
    You put a right direction to utilize this factor.
    Signature
    {{ DiscussionBoard.errors[7094066].message }}
  • Profile picture of the author J Bold
    Do you even have to ask? ha ha

    Of course that's good! Sweet...
    Signature
    {{ DiscussionBoard.errors[7094081].message }}
    • Profile picture of the author JL8
      You only haver just over 100 clicks though. It's not really a good sample size.

      23% is definitely monstrous though, and if it's consistently in the 20% range over time, then WOW! kudos! And please share your strat
      {{ DiscussionBoard.errors[7094132].message }}
      • Profile picture of the author wolfmmiii
        Originally Posted by JL8 View Post

        You only haver just over 100 clicks though. It's not really a good sample size.
        It's an insignificant sample size. If you can replicate that DAILY, you are onto something. Until then, it's really not significant.
        Signature
        Want a REAL Online Business That's Fun to Run?
        CLICK HERE FOR INFO
        {{ DiscussionBoard.errors[7094470].message }}
  • Profile picture of the author Jay Brass
    A conversion rate above 5% with an Amazon site is what I consider good.
    {{ DiscussionBoard.errors[7094321].message }}
  • Profile picture of the author electronik69
    Do you have any data showing 10000 or more clicks?

    If your still getting a 23% conversion, I would love to know what your niche is .
    Signature
    If it doesn't sell, it isn't creative - David Ogilvy
    {{ DiscussionBoard.errors[7094350].message }}
  • Profile picture of the author IntoughShape
    Very nice job man! 23% conversion?? THATS EPIC!! Thank you very much for sharing that little tip.

    Keep up the good work
    {{ DiscussionBoard.errors[7094366].message }}
  • Profile picture of the author dadhere
    But still, you're doing something right. Keep doing it and see if the rate maintains or not.
    Signature



    {{ DiscussionBoard.errors[7094511].message }}
  • Profile picture of the author Mark72
    Never seen a conversion rate this high for amazon before.

    Do you always get this kind of result? 113 clicks is a very small number to go by.

    Sometimes it can be caused by just 1 person going on a shopping spree.
    Signature
    {{ DiscussionBoard.errors[7097350].message }}
    • Profile picture of the author Andy Money
      Originally Posted by Mark72 View Post

      Never seen a conversion rate this high for amazon before.

      Do you always get this kind of result? 113 clicks is a very small number to go by.

      Sometimes it can be caused by just 1 person going on a shopping spree.
      Site is over 2 years old and has converted this way (on average) the entire time - many times even significantly higher (up to 35% even).
      Signature
      {{ DiscussionBoard.errors[7097477].message }}
      • Profile picture of the author wolfmmiii
        Originally Posted by Andy Money View Post

        Site is over 2 years old and has converted this way (on average) the entire time - many times even significantly higher (up to 35% even).
        Then I have to question your motive for posting in the first place. In your OP, you ask if this is a good conversion. If you've been doing this for 2 years, you certainly know by now what's good and what's not.
        Signature
        Want a REAL Online Business That's Fun to Run?
        CLICK HERE FOR INFO
        {{ DiscussionBoard.errors[7097637].message }}
        • Profile picture of the author IMHypeless
          Originally Posted by wolfmmiii View Post

          Then I have to question your motive for posting in the first place. In your OP, you ask if this is a good conversion. If you've been doing this for 2 years, you certainly know by now what's good and what's not.
          Good point sir.

          Maybe it has something to do with his "keyword crushing" WSOs. Nah, that would be too obvious, right?
          {{ DiscussionBoard.errors[7104267].message }}
  • Profile picture of the author XYZcontent
    That's a really impressive conversion rate, nice job.
    Signature
    Your one-stop shop for all written content.

    Visit us at XYZcontent.com
    {{ DiscussionBoard.errors[7097539].message }}
  • Profile picture of the author JeremiahSay
    My amazon is only converting at 5% - 7%. 25% is awesome. I wonder how you did it?

    If you're okay, i'm sure all of us will appreciate your sharing.

    Jeremiah
    Signature
    My favorite quotes about blogging

    Latest projects: Gracious Quotes, Freetrial.Reviews, Cheese Origin
    {{ DiscussionBoard.errors[7104358].message }}
  • Profile picture of the author Adie
    23% is not good. It's excellent and Amazon is God in converting visitors to buyers.
    Signature



    Moderator's Note: You're only allowed to put your own products or sites in your signature.

    Signature edited.
    {{ DiscussionBoard.errors[7105087].message }}
    • Profile picture of the author agmccall
      Hello

      What I see is the conversion of when people click from your site to amazon then 23% purchase.

      What is the conversion rate of visitors to your site to making a purchase on Amazon

      How many people had to come to your site to get the 113 to go to Amazon

      al
      Signature

      "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

      {{ DiscussionBoard.errors[7105237].message }}
  • Profile picture of the author MN Warrior
    So, a price comparison script would probably be handy but I'm sure anyone would charge for something like that. Would data feeds be a good way to approach it? (why are data feeds so ugly and overly complicated anyways??)
    Signature

    Pertaining to blogging, jobs, and education online.

    {{ DiscussionBoard.errors[7108468].message }}

Trending Topics