What's the difference between the two?
The successful marketers follow a plan.
A plan doesn't have to be complicated and can be mapped out in a few lines. Here's a simple example:
1) Choose an affiliate product to promote.
2) Build a squeeze page.
3) Create an autoresponder series promoting the product.
4) Promote the squeeze page.
5) Decide whether to improve with testing or dump project.
6) Start new project.
Next you start looking for information to help you carry out each step. Anything you come accross which does not fit into your plan you ignore.
As you get the necessary information you create check lists for each step. These check lists contain the step-by-step nitty-gritty details you will follow for each step in your plan. Here's an example of a checklist:
Daily checklist for _______________
[ ] Write new article promoting squeeze page (Use Article Check List).
[ ] Publish to blog
[ ] Submit to EzineArticles
[ ] Submit to ArticleBase
[ ] Bookmark blog article on Digg
[ ] Bookmark blog article on StumbleUpon
[ ] Create PDF of article
[ ] Submit PDF to Scribd
[ ] Creat Podcast from article
[ ] Submit to PodShow
[ ] Submit to MyPodCasts
[ ] etc...
Your plan doesn't change, but your checklists evolve. As you discover easier or more effective ways of accomplishing each step in your plan so you edit the relevant check list. You also start putting together templates so you save time by only having to do a little editing instead of re-creating from the ground up.
After a while you will be earning enough from your plan to outsource the grunt work. Your templates and checklists can be used by your "employees" to carry out the work you used to do.
Only at this point are you ready to start looking for a new way to make money online. Once you've found a suitable system you create a simple plan for it, write the necessary checklists and start working your plan.