I know its another one of those ambiguous Warrior Forum questions, but I was wondering if anyone was prepared to reveal/share what percentage of opt-in's they expect to buy from a mailshot offer? I don't mean a one-off promotion, more ongoing sales.
I have a unique £37 eBook which is selling OK on my site. I am building my opt-In list, and am offering it to them for the first time this week. I have a professionally written mailshot letter. About 40% open my free update emails.
1% / 2% / more?...