8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Does adding a video under your headline boost sales?

by Dayne Dylan Banned
7 replies
Warriors,

How many of you have tested and shown that adding a video under your main headline on your sales page boosts conversions, etc.? If so, what type of video did you create?

I'm just curious because I'm about to add a video on a site of mine under the headline to see if it helps.

Thanks!
#adding #boost #headline #sales #video
  • Profile picture of the author JayXtreme
    Hi Dayne

    Other peoples results will never determine that for you.. get it up there and split test the conversion rate

    Peace

    Jay
    Signature

    Bare Murkage.........

    {{ DiscussionBoard.errors[639181].message }}
  • Profile picture of the author Dayne Dylan
    Banned
    Yes, I'm going to test it...I just wanted to know how other people have done is all.
    {{ DiscussionBoard.errors[639186].message }}
  • Profile picture of the author Neil Morgan
    Amen to that Jay.

    Of course it's not even that simple because video #1 could increase conversions and video #2 could reduce them.

    Give me a T!
    Give me an E!
    Give me an S!
    Give me a T!

    Neil
    Signature

    Easy email marketing automation without moving your lists.

    {{ DiscussionBoard.errors[639192].message }}
  • Profile picture of the author Frank Bruno
    Well if you consider that the human minds' retention rate is higher the more various stimulus it receives. Site, sound, touch , smell.

    With video you can capture the sight and sound. In video you also can emulate touch and smell to virtually capture all four senses.

    Now when it comes to converting sales from your video, or having the viewer take an action will come down to more variables such as what is the content about, what your voice sounds like, how you present your video, etc.

    The best thing you can do is to split test the page.

    Frank Bruno
    {{ DiscussionBoard.errors[639201].message }}
  • Profile picture of the author Raydal
    I'm testing this out right now on a couple of my
    sites. I'll let you know the results in a month
    time or so.

    I use to have an audio message, but now I've converted
    this to a video message.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[639202].message }}
  • Profile picture of the author Maria Gudelis
    Originally Posted by Dayne Dylan View Post

    Warriors,

    How many of you have tested and shown that adding a video under your main headline on your sales page boosts conversions, etc.? If so, what type of video did you create?

    I'm just curious because I'm about to add a video on a site of mine under the headline to see if it helps.

    Thanks!
    I've tested on some of my landing pages and even on my ebay auctions - and the video's outperform....on those items the price point was high - in four figures so do believe that the video allowed one to establish trust as it was 'reality style ' of me talking explaining what it was.

    ...agreed with everyone here - it really depends on what your video is as well as one could even split test videos!

    cheers, m
    Signature

    Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


    {{ DiscussionBoard.errors[639393].message }}
  • Profile picture of the author lh1234
    As a newbie here, it was good to be reminded of how important testing is to everything you try with your website. Thanks guys
    {{ DiscussionBoard.errors[639403].message }}

Trending Topics