I have run some numbers, and this is how the math would work out for a sample $50 Million Dollar business...
Annual Sales- $50,000,000
Product Price- $197
Total Sales- 253,808
Sales Letter Conversion Rate- 4%
AdWords Impressions- 317,260,000
AdWords CTR- 2%
Average CPC- .20
Total Adwords Expense-$1,269,040
Why hasn't anyone done this? I am not saying one niche can get 300 million impressions in one year, but dozens of niches? Mathematically it is VERY possible....
I am 100% convinced that we have a Roger Bannister situation here.
Before Roger Bannister ran the mile in under 4 minutes (3 Minutes and 59 Seconds), people thought it was insane. They would let lions loose in Africa to force people to run 4 minute miles, and they couldn't do it. Scientists concluded that it was physiologically impossible. Your heart would burst. It just couldn't be done.
What made this event so significant is that once the four minute barrier was broken by Roger Bannister, within three years, by the end of 1957, 16 other runners also cracked the four minute mile.
The question for all Internet Marketers, Guru's Included is who will be our "Roger Bannister", and who will be the 16 or 1600 that follow.....