Anyone here had success marketing retail products from a NO-NO-NO-NO-NO-NO-NO- shopping cart?

5 replies
Has anyone here had success with marketing and selling items from a basic shopping cart? I'm trying to take my mums silver jewellery business into the online market, but traffic is at an absolute stand still. See site - Lintara Silver Jewellery Store via signature link

I'm using hittail to track my incomings and so far it has only had 1 clickthrough as a result of an organic search result in the past month. Currently I'm running a stumble campaign on it but zero conversions from 200 stumbles.

I've also spent quite a bit advertising on facebook and have a strongish following of 300, but so far only 1 conversion has come from facebook.

Also, even though I have submitted my link to many listings sites and done link swapping, when I check it on alexa it still says only 4 inbound links. Does it just take time to recognise them?

I would really appreciate any suggestions as to how I could start getting this page ranked on google!

Thanks
#cart #marketing #nonononononono #products #retail #shopping #success
  • Profile picture of the author Dan Grossman
    You're unlikely to get any search traffic unless you have some kind of unique product that people are searching for and few others are providing. If you're just another bracelet and earring store, there's no reason for Google to pull you up instead of the thousands of more established, more reputable (sorry!) stores. Their job isn't to serve you, it's to serve the searcher.

    You need to do some real marketing. Marketing is not link swapping, link directories and random stumbling. It's coming up with a unique value proposition that sets this business apart from all the rest in its category, getting the word out to the people that would take value from that offer, and either incentivizing them or delighting them to the point of sharing their experience with others.

    Building a business online is little different than offline -- "build it and they will come" is simply not the case. Making marketing work is hard work. But if you do it right, that's how you both build customers AND search traffic -- if you're delighting customers such that they're talking about you on social networks, blogging about you, linking friends to you -- that will do more for your SERPs than any kind of activity you could do yourself.

    Your initial customers for a while will be the people you (or your mum) have hustled to get individually -- people you talk to, online or off, who come to make the purchase on your site. For them, the fact that the site doesn't look super professional and safe isn't a big deal because of the personal connection. Once you grow past that and start picking up customers from their recommendations, their social media posts, their links, their e-mails, etc. -- then it's going to be a problem for your conversion rate. You're seeing that with the little organic traffic you've gotten now.

    The easiest way to fix that is to use a hosted store builder like Shopify that makes it easy to design a professional looking store, to integrate 3rd party services with the click of a button, and to keep things secure -- right now your shopping cart checkout throws warnings about insecure content, for example. Trust marks go a long way for a relatively unknown store like this, too, and the only one you have is way down at the bottom of the page, not visible when filling out the payment form, which won't be effective.

    I suggest you read this: http://www.brandoneley.com/the-buysafe-difference/
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    • Profile picture of the author jimmyjackson
      Thanks Dan. In essence do you think I would be better off with an offline marketing campaign to promote things in the beginning? When people see these items on the shelves they sell themselves. I'm finding it difficult to get the social proof I need to sell these items to people who have never seen or heard of the brand.

      I find a lot of the information on clickbank products etc about marketing are only useful to sell marketing material to other marketers and not how to sell tangible products.
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      • Profile picture of the author Dan Grossman
        Originally Posted by jimmyjackson View Post

        I find a lot of the information on clickbank products etc about marketing are only useful to sell marketing material to other marketers and not how to sell tangible products.
        Yes, the "internet marketing" niche is infested with junk like that. If you want to learn more about marketing in the real world, I'd sooner head to Barnes & Noble and pick up a real book from the marketing section than any Clickbank infoproduct.

        As for your specific situation, if you have channels where you can market offline, definitely use them. But try to think about how you can make those sales help your marketing in the future -- get the customers that love the stuff to recommend it to others somehow, include a flier for your website in the box, something like that.

        Something a lot of jewelry sellers seem to do is set up shop on Etsy, which helps with both getting seen and the trust issue, then getting their loyal customer base to follow them to their own store once they have enough repeat buyers.
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  • Profile picture of the author retailer90
    Social Networking is still useful no more but little if you have many friends and follower. Trust is fist thing in market so get the trust of your customer.
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  • Profile picture of the author Randall Magwood
    What does your marketing plan consist of? Do you spend alot into advertising? What venues online are you using to get traffic to your site?
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