How Do You Feel About The Share To Unlock Strategy?

20 replies
What are your thoughts on the strategy of "Share to Unlock"?

For example, let's say you have an excellent PDF file and to get it, someone either needs to click to tweet, like on FB, or +1 and once they do, the PDF shows up for them to download...


Would this annoy you or turn you off in any way? If so, why?

I haven't tried this yet and I do like the idea for building traffic and viral, but I am wondering what the end user thinks.

I don't mind social sharing as long as the content is good, but is that how most others feel as well?
#feel #share #strategy #unlock
  • Profile picture of the author Kurt
    It's OK to me, as long as you have enough content of quality that isn't locked so that I can genuinely "like" the page.

    If you don't give me something to "like", my friends will know that I'm "liking blind" and it could hurt my credibility.
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  • Profile picture of the author Manie Amari
    Originally Posted by Paul Gram View Post

    What are your thoughts on the strategy of "Share to Unlock"?
    The best thing since sliced bread

    Originally Posted by Paul Gram View Post

    Would this annoy you or turn you off in any way? If so, why?
    (1) If I was required to do all three rather than 1 or 2. (2) If the ethical bribe was unethical.


    I guess it comes down to testing. I've already tested it and the viral nature is great. I'm going to run more teat with and try to obtain an average.


    Manie
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  • Profile picture of the author emma codis
    If not given an option, I would just go elsewhere. How can you moraly share something before you know what it is.
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    • Profile picture of the author marciayudkin
      I would never do it. You are in effect asking people to recommend something before they have sampled it.

      Marcia Yudkin
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      • Profile picture of the author JohnMcCabe
        I'm not crazy about it, but it doesn't raise my blood pressure, either.

        If the unlock is for content (like a PDF), I'm with Kurt - there should be enough there to judge what I'm 'liking' - since hitting the like button is in effect giving permission to post on my wall.

        My wife, on the other hand, has no hesitation in hitting the like button for mainstream companies in order to enter their sweeps or contests. I think the key is that these are companies we already do business with regularly for the most part. So trust isn't as much of an issue as it would be with 'Joe Marketer'.
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  • Profile picture of the author pdrs
    I think as long as there is enough info provided in a "teaser" to let me know what I'm getting into I'd probably do it
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  • Profile picture of the author Paul Gram
    Thanks for the replies. I think I'll test this out some. I totally agree with providing tons of value first, because I wouldn't share something unless I trusted the source and the value has already been proven. I'm thinking of showing the value and then offering a nice package for it (like a free PDF) that people can get when they share via Twitter, FB, or G+.

    I'll test it and see how it works.

    Can anyone recommend a good share to unlock type of plugin that does this?

    Thanks.
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    • Profile picture of the author Big Money
      I don't have a Twitter account or a Facebook account, so when I come across these there is nothing I can do, but even if I had those accounts I think it's bull. I don't wan't to blast my friends with some ad.

      That's from a customers perspective, from a marketers perspective maybe it's great.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Big Money View Post

        I don't have a Twitter account or a Facebook account, so when I come across these there is nothing I can do, but even if I had those accounts I think it's bull. I don't wan't to blast my friends with some ad.

        That's from a customers perspective, from a marketers perspective maybe it's great.
        I'm the same way. The answer is to segregate these 'friends' into their own group. As I understand things, only the other accounts in the group will see what they post to your account.
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  • Profile picture of the author Teuto Warrior
    I agree. The receiving party already "paid" for that free information with their "like". And it is a deal between seller and prospect. But spamming friends who may not have any interest in the product or niche leaves that relationship between prospect and seller and involves other persons who have nothing to do with it.
    I think it will annoy other people and I will be annoyed for sure if I have to "pay" twice for a content advertised as free...with my "like" AND the hassle of sharing it to others also!
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  • Profile picture of the author Paul Gram
    I appreciate everyone's input on this. After reading this thread and thinking about it more, I have decided to NOT do the share to unlock strategy because I think the drawbacks outweigh the benefits.
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  • Profile picture of the author brittlesnc
    I don't know if I agree with the above comments...yeah if you have the person believe they're going to get free content with no strings attached, i.e., you say click here for blah, blah, blah and THEN they have to find out in order to get it they have to like it on Facebook or tweet it on Twitter of course they're going to be peeved because you didn't tell them beforehand...

    I would think if you let them know beforehand what they have to do to get the free content then that would allow them to make the decision whether to click through to whatever your offering...

    Another way you could handle this although you'd need more content is to offer them a report for free but then inside that report offer them ANOTHER report for free BUT they have to like it on Facebook and/or tweet about it on Twitter to receive the second free report...

    This would probably work better because if your first report was good they'll most likely assume that your second report is just as good so they won't mind liking it or tweeting about it to their friends...

    Just my opinion though...I've never actually tried it but your post has definitely reminded me that I should...worst case scenario if it doesn't work you can always stop doing it...but if it does work imagine how many more people could possibly be exposed to what you have to offer...

    The key is: are you offering something good in exchange for them liking/tweeting about it...I'm definitely going to try this myself so I thank you for reminding me about this
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  • Profile picture of the author lamatic
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    • Profile picture of the author JohnMcCabe
      Originally Posted by lamatic View Post

      If it is an offer and the user will share it to others in order to benefit it is fine.
      Something like "Share my offer to take advantage of it" is a great strategy.
      Sayeth the poster plugging the 'share to unlock' script in their sig... :rolleyes:
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  • Profile picture of the author TheArticlePros
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    • Profile picture of the author Manie Amari
      Originally Posted by JaRyCu View Post

      I have a spam email address that I use for everything...the marketer can send me all of the crap he wants, but I'll never see it and I'll never buy from him from that address.
      Why would you optin if your aware that the marketer sends out crap in the first place? Or do you later subscribe with your best email address? Oh wait you did say you'll never see the emails so I guess you'll never know whether they'll send value or crap. Hey you could always just unsubscribe as an easier option. Just sayin...


      Manie
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      • Profile picture of the author TheArticlePros
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        • Profile picture of the author Manie Amari
          Originally Posted by JaRyCu View Post

          As far as using my real email address and the un-subbing, it doesn't work. Once you're on these guys' lists, they tend to push you to several other lists, and then those lists push you to several others. Even if you unsub immediately, you're still going to get stuck on 5-10 lists you never even heard of before.
          I haven't experienced this but I'll take your word for it as I witnessed a Facebook bashing session about a particular marketer here (for obviously reasons I won't mention his name) who subscribes you back onto his list after you unsubscribe and does it on multiple occasions.


          Manie
          PS: fair play to you. Maybe I'll create one too
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  • Profile picture of the author sbucciarel
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    Well, the thing is that I don't use my social media accounts to promote offers. I use my Facebook account, which is private, to interact with friends and family. I use Twitter to read interesting Tweets from interesting people. I use Google Plus not at all ...it's just there because Google holds you hostage if you don't use it if you want to use any other Google service .... so no. I wouldn't promote your offer to see content.
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  • Profile picture of the author brittlesnc
    I think that we all forget that everyone on here are aware of how and why these tactics are used but the AVERAGE person is more often than not aware of this (not to say you should be tricking anyone into doing anything).

    Plus the content being offered doesn't have to be in the MMO or IM markets...

    Let's say, for example, that there was someone trying to promote their site/paid product about getting concert tickets cheap or even for free.

    The person has a free ebook that they give you...no strings attached...1 free tip that was good but more importantly WORKED...but he said in order to get 3 more "free tips" like this (assuming there's more than 1 way to get cheap or free concert tickets) you would have to like them on Facebook and/or tweet about it on Twitter...you wouldn't share this info with family and friends?

    The above isn't the best example...but it was the only example I could come up with off the top of my head...I do see where it could be a problem and/or issue where the person uses the tip and forgets to go back and try to redeem the other tips...but you get the point I'm trying to make....

    Anyway, I think I'm going to give this a try...worst case scenario it doesn't work and from their I just stop doing it...but the best case scenario is that my information goes viral (even if on a small scale) without me having to necessarily do a lot more work...the key is making what you offer something of value to people where they actually don't mind or are even eager to share with everyone they know

    If it works out maybe I can come back here and brag lol :p
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  • Profile picture of the author movemaker
    I think its only effective if you have the likes going to your Facebook page or something similar to that...sharing is fine but unless your building some kind of asset from it, it may render not that useful.

    If your just looking for exposure then its an awesome strategy to use.

    As far as the visitors are concerned, if what you have to share with them is of real value, meaning they can go out and apply it and get a result then it may be good.

    I know i have shared something to get it because i knew that piece of information was the exact thing i needed at that time.

    So if you give your market something good enough that its something that they can go out and apply then they will def share to get it. It's all about how you present the offer.
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    • Profile picture of the author Manie Amari
      Originally Posted by movemaker View Post

      I think its only effective if you have the likes going to your Facebook page or something similar to that.
      I disagree, I think it's a lot more effective when the share places a link on the social platform that when clicked sends referal traffic back to your squeeze page, which is what I do. I've tested it and it works fine.

      You see what most people starting out using this strategy do, is to use it on their "squeeze page". I use it on my "thank you page." Big difference. If they choose not to share in order to get the bonus material it's ok because I already have them subscribed.


      Manie
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  • Profile picture of the author VinnieVegas
    I don't care for it.
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