How Do You Feel About The Share To Unlock Strategy?

It's OK to me, as long as you have enough content of quality that isn't locked so that I can genuinely "like" the page.

If you don't give me something to "like", my friends will know that I'm "liking blind" and it could hurt my credibility.

The best thing since sliced bread

(1) If I was required to do all three rather than 1 or 2. (2) If the ethical bribe was unethical.


I guess it comes down to testing. I've already tested it and the viral nature is great. I'm going to run more teat with and try to obtain an average.


Manie

If not given an option, I would just go elsewhere. How can you moraly share something before you know what it is.

I think as long as there is enough info provided in a "teaser" to let me know what I'm getting into I'd probably do it

Thanks for the replies. I think I'll test this out some. I totally agree with providing tons of value first, because I wouldn't share something unless I trusted the source and the value has already been proven. I'm thinking of showing the value and then offering a nice package for it (like a free PDF) that people can get when they share via Twitter, FB, or G+.

I'll test it and see how it works.

Can anyone recommend a good share to unlock type of plugin that does this?

Thanks.

I agree. The receiving party already "paid" for that free information with their "like". And it is a deal between seller and prospect. But spamming friends who may not have any interest in the product or niche leaves that relationship between prospect and seller and involves other persons who have nothing to do with it.
I think it will annoy other people and I will be annoyed for sure if I have to "pay" twice for a content advertised as free...with my "like" AND the hassle of sharing it to others also!

I appreciate everyone's input on this. After reading this thread and thinking about it more, I have decided to NOT do the share to unlock strategy because I think the drawbacks outweigh the benefits.

I don't know if I agree with the above comments...yeah if you have the person believe they're going to get free content with no strings attached, i.e., you say click here for blah, blah, blah and THEN they have to find out in order to get it they have to like it on Facebook or tweet it on Twitter of course they're going to be peeved because you didn't tell them beforehand...

I would think if you let them know beforehand what they have to do to get the free content then that would allow them to make the decision whether to click through to whatever your offering...

Another way you could handle this although you'd need more content is to offer them a report for free but then inside that report offer them ANOTHER report for free BUT they have to like it on Facebook and/or tweet about it on Twitter to receive the second free report...

This would probably work better because if your first report was good they'll most likely assume that your second report is just as good so they won't mind liking it or tweeting about it to their friends...

Just my opinion though...I've never actually tried it but your post has definitely reminded me that I should...worst case scenario if it doesn't work you can always stop doing it...but if it does work imagine how many more people could possibly be exposed to what you have to offer...

The key is: are you offering something good in exchange for them liking/tweeting about it...I'm definitely going to try this myself so I thank you for reminding me about this

Well, the thing is that I don't use my social media accounts to promote offers. I use my Facebook account, which is private, to interact with friends and family. I use Twitter to read interesting Tweets from interesting people. I use Google Plus not at all ...it's just there because Google holds you hostage if you don't use it if you want to use any other Google service .... so no. I wouldn't promote your offer to see content.

I think that we all forget that everyone on here are aware of how and why these tactics are used but the AVERAGE person is more often than not aware of this (not to say you should be tricking anyone into doing anything).

Plus the content being offered doesn't have to be in the MMO or IM markets...

Let's say, for example, that there was someone trying to promote their site/paid product about getting concert tickets cheap or even for free.

The person has a free ebook that they give you...no strings attached...1 free tip that was good but more importantly WORKED...but he said in order to get 3 more "free tips" like this (assuming there's more than 1 way to get cheap or free concert tickets) you would have to like them on Facebook and/or tweet about it on Twitter...you wouldn't share this info with family and friends?

The above isn't the best example...but it was the only example I could come up with off the top of my head...I do see where it could be a problem and/or issue where the person uses the tip and forgets to go back and try to redeem the other tips...but you get the point I'm trying to make....

Anyway, I think I'm going to give this a try...worst case scenario it doesn't work and from their I just stop doing it...but the best case scenario is that my information goes viral (even if on a small scale) without me having to necessarily do a lot more work...the key is making what you offer something of value to people where they actually don't mind or are even eager to share with everyone they know

If it works out maybe I can come back here and brag lol :p

I think its only effective if you have the likes going to your Facebook page or something similar to that...sharing is fine but unless your building some kind of asset from it, it may render not that useful.

If your just looking for exposure then its an awesome strategy to use.

As far as the visitors are concerned, if what you have to share with them is of real value, meaning they can go out and apply it and get a result then it may be good.

I know i have shared something to get it because i knew that piece of information was the exact thing i needed at that time.

So if you give your market something good enough that its something that they can go out and apply then they will def share to get it. It's all about how you present the offer.

I don't care for it.