Last Name Blues.. Branding Yourself
I want to start branding myself and I have some great ideas. But my last name is less than desirable and to make it worse.. it also is used commonly as "slang" for "having the shi#t$"
I know, I know.. I was cursed.
So, like entertainers and actors and their "stage names" - is it ok for an Internet Marketer to use a more neutral and appealing last name?
Or would this be viewed as dishonest and unethical?
Because I don't want to be associated with either of those labels.
Thanks for any feedback on this.
Tom
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