64 {{ upvoteCount | shortNum }}
64 {{ upvoteCount | shortNum }}

Conversion Rates!!!! What the top warriors are doing

by Online Business Mentor
55 replies
Ok here is a question ive got for fellow successful niche marketers here

typically everywhere ive looked online everybody is talking about the 'industry average' or 1%...2.5% being great...

am not interested in that....I wanna hear from warriors that are successful and know that their conversions are far higher than that because if you know what your doing, then there is no reason you should convert just '1% or so' with a really good offer...particularly niche marketing

so am presuming your using advanced strategies than what the average joe would do..., your thinking about

- Branding
- Relationship Building
- Follow Up
- Good Sales Letter
- Market to message match
- Good valuable incentives to optin..
...etc

...and even adding further selling tools (or replacing exisiting strategies) to even bolster conversion such as

-Webinars / Replays
-Video Sales Letters
- and more

so if your one of these people Vs the an amateur who just gets 100 leads and converts 1 by utilising a few or minimal amount of the strategies above...

then I'd love to hear about YOUR conversion rates....so it doesn't matter if only 1 or 3 out of a 100 converted in a few days...what was your average monthly figure after your additional selling techniques as discussed above kicked in...what are YOU doing...regardless of the niche....
#conversion #rates #top #warriors
  • Profile picture of the author Online Business Mentor
    oh and I forgot to add

    lets say this is a low ticket item,...and no am not talking about cheap reports...low ticket item as in the range of minimum $97-$397ish

    vs higher ticket of $997+
    Signature
    {{ DiscussionBoard.errors[7112068].message }}
  • Profile picture of the author talfighel
    I don't know about other people and what their conversions are but all I know for a fact is that having a 1%-5% conversion on any product in any niche is pretty good in my view.

    I would also like to see what others are saying about their conversions. I heard that when someone goes to Google and searches for a particular product and they find someone else's review of that product, then they can expect an 80% conversions.

    I had a few clickbank products that I wrote reviews for and someone who came to my site, bought and it showed 100% conversions.

    It all depends.
    Signature

    ---> [URGENT] Here's How To Build Wealth With Gold And
    Silver And Earn Up To $7,000 Per Week!

    {{ DiscussionBoard.errors[7112073].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by talfighel View Post

      I don't know about other people and what their conversions are but all I know for a fact is that having a 1%-5% conversion on any product in any niche is pretty good in my view.

      I would also like to see what others are saying about their conversions. I heard that when someone goes to Google and searches for a particular product and they find someone else's review of that product, then they can expect an 80% conversions.

      I had a few clickbank products that I wrote reviews for and someone who came to my site, bought and it showed 100% conversions.

      It all depends.
      Thanks for sharing

      you see this is the thing....1%-5% i feel is way too much of a distance to call it all 'pretty good'

      1% i'd say is 'ok'...personally poor if like I said your going the EXTRA mile and utilising more advanced and added selling techniques to bolster conversion...but your still not converting....then their must be a problem in the market to message match or our products are simply poor

      ...5% YES...i can see that being a 'good'
      Signature
      {{ DiscussionBoard.errors[7112097].message }}
  • Profile picture of the author tpw
    Sales Conversion numbers are a direct representation of a number of factors including:

    1. Quality of Traffic;
    2. How Well the Traffic was Pre-Qualified before reaching Sales Page;
    3. The Quality of the Sales Copy;
    4. The Price vs. the Perceived Value of the Offer;
    5. Sometimes, Social Proof for the Offer (testimonials, etc.)

    All-in-all, no matter the offer, none of these values will be equal between marketers.

    As a result, reading about my conversion rates will have no impact on your conversion rates -- for good or bad, because you will not be able to duplicate what I have done. You will always do better or worse than I have done, based on the strength or weakness of the five factors shown above.

    Just last weekend, I attended the Warrior Forum Event... At that event, many people were asking me about my email marketing, simply because many perceive my conversion rates to be really high.

    My conversion rates are higher than most marketers, but there are so many factors that enter into the equation that knowing the actual numbers will likely distract people from the bigger picture of how to increase their sales conversion rates.

    Let's just say that for my email marketing, my sales conversion rates are in the double digits.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[7112145].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by tpw View Post

      Sales Conversion numbers are a direct representation of a number of factors including:

      1. Quality of Traffic;
      2. How Well the Traffic was Pre-Qualified before reaching Sales Page;
      3. The Quality of the Sales Copy;
      4. The Price vs. the Perceived Value of the Offer;
      5. Sometimes, Social Proof for the Offer (testimonials, etc.)
      indeed another good thing i forgot to say....social proof

      so what are your conversion rates?....normal vs email?...
      Signature
      {{ DiscussionBoard.errors[7112203].message }}
      • Profile picture of the author tpw
        Originally Posted by Online Business Mentor View Post

        indeed another good thing i forgot to say....social proof

        so what are your conversion rates?....normal vs email?...

        My non-email conversion rates are much lower, because I am not controlling traffic sources. My traffic comes from a number of locations including:

        * Google
        * Bing
        * Articles
        * Press Releases
        * Social Media
        * Forums
        * Blogs
        * Email Advertising
        * Other Paid Advertising

        My email marketing conversion rates are much higher, because the people on my lists are "proven buyers", who have joined lists specific to the type of offers I tell them about...

        In other words, the people on my email marketing lists are strongly targeted for the offers I present to them...

        With my email marketing, I know exactly who I am talking to...

        On my websites, I do not know who I am talking to with as much precision...
        Signature
        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
        {{ DiscussionBoard.errors[7112245].message }}
        • Profile picture of the author Online Business Mentor
          Originally Posted by tpw View Post

          My non-email conversion rates are much lower, because I am not controlling traffic sources. My traffic comes from a number of locations
          so are you saying that your email conversion rates are based on once the autoresponders kick in?....and non email ..just when they first hit your site?....

          or are using 2 totally different funnels...one where you broadcast to an existing list and one when cold traffic just hits your offer without opting in?

          so what in percentages are the rates..if you dont mind me asking
          Signature
          {{ DiscussionBoard.errors[7112332].message }}
          • Profile picture of the author tpw
            Originally Posted by Online Business Mentor View Post

            so are you saying that your email conversion rates are based on once the autoresponders kick in?....and non email ..just when they first hit your site?....

            or are using 2 totally different funnels...one where you broadcast to an existing list and one when cold traffic just hits your offer without opting in?

            On websites, the traffic is coming from all directions, some of it qualified and some of it unqualified.

            What happens before a prospect hits the sales page will have a large effect on whether the prospect takes action on the offer.



            On my email lists, people have already purchased my products or similar products previously.

            And those folks have also been inside my autoresponder series, having had the opportunity to learn to trust me and what I tell them.

            That has a major impact on conversion rates, enabling me to convert at a level at least 10-times what I can do on a stand-alone web page.
            Signature
            Bill Platt, Oklahoma USA, PlattPublishing.com
            Publish Coloring Books for Profit (WSOTD 7-30-2015)
            {{ DiscussionBoard.errors[7112369].message }}
            • Profile picture of the author Online Business Mentor
              Originally Posted by tpw View Post

              What happens before a prospect hits the sales page will have a large effect on whether the prospect takes action on the offer.
              Very true Bill

              that why am just focusing on the effective techniques your using...aswell as other fellow warriors would use...relationship building and more to boost conversions...

              thank you for your feedback
              Signature
              {{ DiscussionBoard.errors[7112441].message }}
  • Profile picture of the author Manie Amari
    Originally Posted by Online Business Mentor View Post

    Conversion Rates!!!! What the top warriors are doing
    If you can manage to get the top marketers to reveal this info then kudos to you.


    Manie
    Signature

    This will NOT be up for long. Get it now whilst You still can. Btw it's FREE...
    {{ DiscussionBoard.errors[7112149].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by Manie Amari View Post

      If you can manage to get the top marketers to reveal this info then kudos to you.


      Manie
      Hey Manie....

      no dude, am not bothered about what they are exactly doing..or even interested in there niche per say

      but more interested that they are one of the top marketers that appreciate the more factors you consider and improve, the more you will boost converion..and based on that..what they are seeing...

      dont think its any skin of their back revealing that as I seriously doubt we will know what niche they are in or exactly where they are getting their leads
      Signature
      {{ DiscussionBoard.errors[7112220].message }}
  • Profile picture of the author tpw
    Other factors to consider for email marketing include:

    * Reach;
    * Email Open Rates;
    * Click Through Conversion Rates;
    * Sales Conversion Rates;
    * Refund Rates...

    Unless you are looking at all of the numbers, the actual sales conversion rates don't mean a whole lot...
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[7112197].message }}
  • Profile picture of the author ProAffiliate01
    I guess 1% would be better than nothing, and 5% would be excellent. Anything beyond that would be freaking awesome. I appreciate the tips provided by the veteran Warriors.
    {{ DiscussionBoard.errors[7112348].message }}
  • Profile picture of the author tpw
    That "industry average" number you are seeing is reflective of "on website" conversion numbers.

    As in my case, that number is most often traffic that has come from a number of sources and has not been pre-qualified before landing on the sales page.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[7112450].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by tpw View Post

      That "industry average" number you are seeing is reflective of "on website" conversion numbers.

      As in my case, that number is most often traffic that has come from a number of sources and has not been pre-qualified before landing on the sales page.
      Yes, indeed

      thats why am focusing on warriors that go beyond the typical cold traffic that hits an offer, but utilising good marketing techniques to way surpass that industry average,

      and on that basis..what us fellow good effective marketers are seeing...
      Signature
      {{ DiscussionBoard.errors[7112487].message }}
      • Profile picture of the author footbag_man
        I had an email list of 1,500 subscribers in a sub niche of health and I made over 300 sales from that list alone.

        So that's a 20% conversion.

        I promoted 3 different product to that list.
        Signature
        {{ DiscussionBoard.errors[7112595].message }}
        • Profile picture of the author Online Business Mentor
          Originally Posted by footbag_man View Post

          I had an email list of 1,500 subscribers in a sub niche of health and I made over 300 sales from that list alone.

          So that's a 20% conversion.

          I promoted 3 different product to that list.
          thats more like it! thanks bro for sharing actual conversion rates

          by the way what was the average pricing of your products/offers that you got the 20% from
          Signature
          {{ DiscussionBoard.errors[7112750].message }}
        • Profile picture of the author tpw
          Originally Posted by footbag_man View Post

          I had an email list of 1,500 subscribers in a sub niche of health and I made over 300 sales from that list alone.

          So that's a 20% conversion.

          I promoted 3 different product to that list.

          Technically, that is a 6.7% conversion.

          You mailed 3 offers to 1500 people, which means that on the whole, you mailed 4500 prospects.

          With 300 sales out of 4500 potential sales, you achieved a 6.7% conversion.

          But the truth is, we must also consider Open Rates and CTR Rates, before even looking at your Sales Conversion Rate.

          If you know how many people actually landed on the sales page (how many hops you got to the offers), then we could calculate a real sales conversion rate for you.
          Signature
          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
          {{ DiscussionBoard.errors[7112781].message }}
          • Profile picture of the author Online Business Mentor
            Originally Posted by tpw View Post

            Technically, that is a 6.7% conversion.

            You mailed 3 offers to 1500 people, which means that on the whole, you mailed 4500 prospects
            ooo...good observation Bill...let him have it!!! lol

            hmmm...i'd like to follow up my question of pricing...with if Bill's theory right?
            Signature
            {{ DiscussionBoard.errors[7112808].message }}
            • Profile picture of the author tpw
              Originally Posted by Online Business Mentor View Post

              hmmm...i'd like to follow up my question of pricing...with if Bill's theory right?

              LOL

              Your question makes absolutely no sense... :p
              Signature
              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
              {{ DiscussionBoard.errors[7112856].message }}
              • Profile picture of the author Online Business Mentor
                Originally Posted by tpw View Post

                LOL

                Your question makes absolutely no sense... :p
                lol....well what I mean is the dude you said is converting at more like 6% vs 20%....i wanted to ask him if your prediction is right or did he convert 20% on 3 different promotions each vs combining his 3 broadcasts

                as an addition to my question regarding of what his products were priced at on average...ie low ticket or high ticket....
                Signature
                {{ DiscussionBoard.errors[7112877].message }}
          • Profile picture of the author footbag_man
            TomAto / tomato

            Yeah you are right.

            But I was just trying to give an example of how list building converts so much better than if he was to link to a standard affiliate site.

            The product cost $39.99 and I got 75%

            Fergal

            Originally Posted by tpw View Post

            Technically, that is a 6.7% conversion.

            You mailed 3 offers to 1500 people, which means that on the whole, you mailed 4500 prospects.

            With 300 sales out of 4500 potential sales, you achieved a 6.7% conversion.

            But the truth is, we must also consider Open Rates and CTR Rates, before even looking at your Sales Conversion Rate.

            If you know how many people actually landed on the sales page (how many hops you got to the offers), then we could calculate a real sales conversion rate for you.
            Signature
            {{ DiscussionBoard.errors[7112947].message }}
  • Profile picture of the author Online Business Mentor
    here is a deeper analysis and breakdown of what I was thinking and how I came about my question lol - @ Bill

    http://spiff.rit.edu/classes/phys314...rford/eqn2.gif
    Signature
    {{ DiscussionBoard.errors[7112885].message }}
  • Profile picture of the author fghaegele
    Insert fabricated/exaggerated number here -----> <----------
    Signature
    Take A Break. Play A Puzzle: Merlin's Puzzles
    {{ DiscussionBoard.errors[7112888].message }}
    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by fghaegele View Post

      Insert fabricated/exaggerated number here -----> <----------
      That's weak. I double that on a daily basis.
      {{ DiscussionBoard.errors[7112961].message }}
  • Profile picture of the author O0o0O
    In my experience, the 1% to 5% conversions are those coming from "cold" traffic or banner ads, looky-loos, and not incredibly targeted traffic.

    The 6% - 10% conversions come from buyers traffic, or people who are already on subscription lists who have purchased before and receive monthly or weekly newsletters through the mail. Even pay per click targeted campaigns can fall in this one too.

    The 11% to 25% conversions come from review sites of particular products, and the 26% to 100% conversions come from the people who actually go to the website with the intention of buying something, having already been pre sold before hand.
    Signature
    {{ DiscussionBoard.errors[7113288].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by O0o0O View Post

      In my experience, the 1% to 5% conversions are those coming from "cold" traffic or banner ads, looky-loos, and not incredibly targeted traffic.

      The 6% - 10% conversions come from buyers traffic, or people who are already on subscription lists who have purchased before and receive monthly or weekly newsletters through the mail. Even pay per click targeted campaigns can fall in this one too.

      The 11% to 25% conversions come from review sites of particular products, and the 26% to 100% conversions come from the people who actually go to the website with the intention of buying something, having already been pre sold before hand.
      nice one mate, thanks for sharing your own experience / views, exactly the kinda feedback am looking for and specific numbers
      Signature
      {{ DiscussionBoard.errors[7113617].message }}
    • Profile picture of the author Boaz Dekel
      Originally Posted by O0o0O View Post

      In my experience, the 1% to 5% conversions are those coming from "cold" traffic or banner ads, looky-loos, and not incredibly targeted traffic.

      The 6% - 10% conversions come from buyers traffic, or people who are already on subscription lists who have purchased before and receive monthly or weekly newsletters through the mail. Even pay per click targeted campaigns can fall in this one too.

      The 11% to 25% conversions come from review sites of particular products, and the 26% to 100% conversions come from the people who actually go to the website with the intention of buying something, having already been pre sold before hand.
      is that a theory or are you seeing these numbers?

      no offence but about your 26%-100% level: i think it's a worthless statistic.

      selling to people off-site and telling them "visit this link to buy" won't give you any usable measurement by itself.

      obviously people who aren't interested won't click the link, and the people who are interested would click and buy. so BOOM 100% conversion rate that doesn't signify anything..

      without looking at how many people were sold to in the first place, you have no indication of how good your pitch is. and THAT'S the ONLY purpose behind calculating a "conversion rate" in the first place.

      ( if you want to test how good a product is: look at refund rates, hate mail and real testimonials )
      {{ DiscussionBoard.errors[7113688].message }}
      • Profile picture of the author O0o0O
        Originally Posted by Boaz Dekel View Post

        is that a theory or are you seeing these numbers?

        no offence but about your 26%-100% level: i think it's a worthless statistic.

        selling to people off-site and telling them "visit this link to buy" won't give you any usable measurement by itself.

        obviously people who aren't interested won't click the link, and the people who are interested would click and buy. so BOOM 100% conversion rate that doesn't signify anything..

        without looking at how many people were sold to in the first place, you have no indication of how good your pitch is. and THAT'S the ONLY purpose behind calculating a "conversion rate" in the first place.

        ( if you want to test how good a product is: look at refund rates, hate mail and real testimonials )

        Those are just the kinds of numbers I've seen throughout my IM experience. It might be different for you. The only time I've seen conversion rates 26% to 100% was when people would click on my Amazon links to buy something on Amazon. I mean, if they buy anything at all within the 24 hour cookie period, that counts as a sale. That's why the conversion is so high.
        Signature
        {{ DiscussionBoard.errors[7114394].message }}
        • Profile picture of the author Boaz Dekel
          Originally Posted by O0o0O View Post

          Those are just the kinds of numbers I've seen throughout my IM experience. It might be different for you. The only time I've seen conversion rates 26% to 100% was when people would click on my Amazon links to buy something on Amazon. I mean, if they buy anything at all within the 24 hour cookie period, that counts as a sale. That's why the conversion is so high.
          oh ok, if we're talking about selling amazon products i see where you're coming from.. it would've probably been useful to point out what activity everyone is engaged in from the start as conversion rates differ from business model to business model.

          cheers!
          {{ DiscussionBoard.errors[7114831].message }}
          • Profile picture of the author Online Business Mentor
            Originally Posted by Boaz Dekel View Post

            oh ok, if we're talking about selling amazon products i see where you're coming from.. it would've probably been useful to point out what activity everyone is engaged in from the start as conversion rates differ from business model to business model.

            cheers!
            We are talking about selling YOUR own products or services ideally....
            Signature
            {{ DiscussionBoard.errors[7114860].message }}
  • Profile picture of the author shane_k
    Would be interesting to know if this industry standard is just in the IM/MMO niche, or over all niches.
    {{ DiscussionBoard.errors[7113549].message }}
    • Profile picture of the author tpw
      Originally Posted by shane_k View Post

      Would be interesting to know if this industry standard is just in the IM/MMO niche, or over all niches.

      It is over all niches.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[7113572].message }}
  • Profile picture of the author TMercT
    Thanks for the share definitely quality information, and I learned a lot!
    {{ DiscussionBoard.errors[7113588].message }}
  • Profile picture of the author tpw
    This is a story from 2010, but it does give insight into this question...

    Top 10 Converting Websites: The Similarities and Differences | Practical eCommerce


    Excerpted from the story:

    Code:
    1.  Schwan’s, Food, 41.7 percent
2.  ProFlowers, Flowers and gifts, 26.5 percent
3.  Vitacost.com, Health and nutrition, 24.0 percent
4.  Woman Within, Catalog /clothing, 22.4 percent
5.  Blair, Catalog /clothing, 20.5 percent
6.  Lands' End, Catalog /clothing, 19.5 percent
7.  Doctors Foster and Smith, Pet supplies, 18.6 percent
8.  Office Depot, Office, 18.4 percent
9.  Roaman's, Catalog /clothing, 18.4 percent
10.  QVC, Jewelry +, 18.3 percent

    The story actually links to each of these sites, in case you are not familiar with them.

    It has been suggested that the reason Schwann's performs so well year-after-year is because people know in advance what they offer and whether those items are something the person will want to buy.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[7113723].message }}
  • Profile picture of the author WarrenPeterson
    For my one IM company, I have two traffic sources. I refer to them as qualified and non-qualified. The non-qualified traffic, coming from Google, for example, converts in the 2-3% range on average. The qualified traffic, coming from forums and key partners and is run on specific campaigns, is way higher. Those campaigns run between 20% and even upper 30%. That is NOT my average monthly conversion rate at all, I run very targeted promotions monthly, rotating between different partners, so very qualified traffic and coming to the site for very specific promotions.

    The average for all the other non-qualified traffic is in the 2-3% range, as mentioned. That non-qualified traffic is the majority, as the specific qualified traffic promos run (at most) for 5-7 days out of the month.

    (For reference, I have two products, $40 and $90, so this is not a very high ticket site. Approximately 65% of all conversions are people buying the $90 product.)
    Signature
    Do you really want to build a real business?
    Then you need this: 21 Days To Business Success
    {{ DiscussionBoard.errors[7113734].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by WarrenPeterson View Post

      as the specific qualified traffic promos run (at most) for 5-7 days out of the month.
      Why would that be?

      for example if your selling an online video course or dvd set of 'How To Improve Your Golf Swing'

      Your going to be running that campaign 24/7 all year round....

      so the maths would be out of every 100 qualified golfer leads you bring in and by using effective marketing strategies as talked about in the first post of this thread I talked about...whats your conversion (on this qualified traffic)

      This is about your actual BUSINESS...not random promos you may or may not run one off.....but your core business, product, or program
      Signature
      {{ DiscussionBoard.errors[7113925].message }}
      • Profile picture of the author WarrenPeterson
        Originally Posted by Online Business Mentor View Post

        Why would that be?

        for example if your selling an online video course or dvd set of 'How To Improve Your Golf Swing'

        Your going to be running that campaign 24/7 all year round....

        so the maths would be out of every 100 qualified golfer leads you bring in and by using effective marketing strategies as talked about in the first post of this thread I talked about...whats your conversion (on this qualified traffic)

        This is about your actual BUSINESS...not random promos you may or may not run one off.....but your core business, product, or program
        I cannot run the promotions I am referring to 24/7, they are very targeted and very specific, run in partnerships with one forum or another on a rotating basis. The site sells 24/7, but the specific promotions do not, and I do not want them to, that would defeat their entire usefulness.

        Something that runs 24/7 all year round is not a campaign.

        Those monthly promotions convert in the 20 to upper 30 range, and the remainder of the traffic during the month converts in the 2-3 range. It is a unique structure overall, and it works.

        My primary business is not directly IM, I have just one site that sells online, and it does well. The rest of my work, outside that site, is offline (though I do market myself through Facebook and my blog). I am considering moving online with my business coaching, but I am not there as of today.
        Signature
        Do you really want to build a real business?
        Then you need this: 21 Days To Business Success
        {{ DiscussionBoard.errors[7113985].message }}
        • Profile picture of the author Online Business Mentor
          Originally Posted by WarrenPeterson View Post

          My primary business is not directly IM, I have just one site that sells online, and it does well. The rest of my work, outside that site, is offline (though I do market myself through Facebook and my blog). I am considering moving online with my business coaching, but I am not there as of today.
          Maybe its because we are coming from different perspectives hence the confusion...I think (and correct me if am wrong) like you say your referring to more of the 'product launches...promotions..one time offers or seasonal...or monthly things?

          am more referring to a consistent business channel/income you have got...for like say your offline business....but particularly interested in online marketing

          like you have got a set core product, service or company you promote or an affiliate too...and by utilising effective marketing techniques...what is your consistent..average conversion rate per subscriber
          Signature
          {{ DiscussionBoard.errors[7114032].message }}
          • Profile picture of the author WarrenPeterson
            Originally Posted by Online Business Mentor View Post

            Maybe its because we are coming from different perspectives hence the confusion...I think (and correct me if am wrong) like you say your referring to more of the 'product launches...promotions..one time offers or seasonal...or monthly things?

            am more referring to a consistent business channel/income you have got...for like say your offline business....but particularly interested in online marketing

            like you have got a set core product, service or company you promote or an affiliate too...and by utilising effective marketing techniques...what is your consistent..average conversion rate per subscriber
            All I am saying is that I have two distinct traffic sources, and the conversion rates between them are significant, it wouldn't make any sense to average them... The standard general traffic that comes from Google converts in the 3% range, and the very targeted traffic comes converts in the 20-upper 30% range. That targeted traffic is part of a specific rotating campaign I run with various forums and cannot be run 24/7 or it will be ineffective.

            You have to take into account the traffic source, and relationship with that traffic source for the conversion rates to mean anything. I can run a time-sensitive 24 hour promotion to my own email list, for example, and get ridiculously high conversions - however my list is not large, it is extremely targeted, and they know I almost never send 'sales' types of emails, so when I do, they respond since they know it is worthwhile.

            Regarding my offline business, that wouldn't mean anything to this conversation at all. 100% of my clients right now are referrals from existing or previous clients.
            Signature
            Do you really want to build a real business?
            Then you need this: 21 Days To Business Success
            {{ DiscussionBoard.errors[7114195].message }}
            • Profile picture of the author Tayman
              I think you are looking at this the wrong way.

              Money in your pocket is simply a formula. Changing certain variables can offset a lower variable...

              In other words, I'd take .5% conversion rate with 10k total conversions and zero expenses for the traffic any day of the week.
              {{ DiscussionBoard.errors[7114242].message }}
  • Profile picture of the author PerformanceMan
    For $397 you may want to grab a phone number and close them that way.
    Signature
    Free Special Report on Mindset - Level Up with Positive Thinking
    {{ DiscussionBoard.errors[7113764].message }}
    • Profile picture of the author Online Business Mentor
      Originally Posted by PerformanceMan View Post

      For $397 you may want to grab a phone number and close them that way.
      nah ...I'd think the product must be atleast $1997 before you start handing a phone number out to 1000s of subscribers
      Signature
      {{ DiscussionBoard.errors[7113935].message }}
      • Profile picture of the author tpw
        Originally Posted by Online Business Mentor View Post

        nah ...I'd think the product must be atleast $1997 before you start handing a phone number out to 1000s of subscribers

        I disagree.

        It should not be based on the value of one product, but rather the Lifetime Value of the Customer.

        If the Lifetime Value of the Customer is under $500, I probably would not add the phone number, but over $500, I definitely would.

        I have actually had experience with running a phone number on my website.

        Most people will still use non-telephone channels to reach out to you, but for those that do reach out, I was able to significantly increase my sales conversion rate.

        For those who called me on the phone, I was able to convert the sale on about 65% of all callers.
        Signature
        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
        {{ DiscussionBoard.errors[7113959].message }}
        • Profile picture of the author Online Business Mentor
          Originally Posted by tpw View Post

          I disagree.

          It should not be based on the value of one product, but rather the Lifetime Value of the Customer.

          If the Lifetime Value of the Customer is under $500, I probably would not add the phone number, but over $500, I definitely would.

          I have actually had experience with running a phone number on my website.

          Most people will still use non-telephone channels to reach out to you, but for those that do reach out, I was able to significantly increase my sales conversion rate.

          For those who called me on the phone, I was able to convert the sale on about 65% of all callers.
          I do totally agree with you in regards to it boosting conversion, and perhaps too can enhance lifetime value too..and yeah i guess over $500 is more like it.

          but from experience (where ive sold packages costing from $997 al the way to $9997...) ive found when someone calls you at that price point, is always more serious and less of a tyre kicker who would when your just trying to sell something along the lines of $197-max $497....

          the niche product myself personally right now am setting up is $197 cost....
          Signature
          {{ DiscussionBoard.errors[7114020].message }}
  • Profile picture of the author Steve L
    I'm still working on increasing conversions for my product, but I'm super stoked on my squeeze-page conversions. It's converting at 50-60% right now.
    Signature
    How To Design A Website That Converts!
    {{ DiscussionBoard.errors[7114273].message }}
  • Profile picture of the author Online Business Mentor
    Guys...Guys...Guys!!!

    please remember how the thread started, forget about free traffic, paid traffic, blah blah blah

    the point is..if your an effective and successful niche marketer who uses the most amount of effective selling techniques to convert your product or service...direct marketing online or offline.....

    what is your typical conversion rate

    lets not talk about the factors that come into it, lets talk about being vary of them factors and improving them for maximum conversion

    so im presuming your vary and maximising your efforts

    such as your traffic aint cold...its targeted
    ...your building trust...your building your brand....you have a good market to message match and the host of other things I mention in my first post ie testimonials...social proof...etc
    Signature
    {{ DiscussionBoard.errors[7114519].message }}
    • Profile picture of the author tpw
      Originally Posted by Online Business Mentor View Post

      Guys...Guys...Guys!!!

      please remember how the thread started, forget about free traffic, paid traffic, blah blah blah

      the point is..if your an effective and successful niche marketer who uses the most amount of effective selling techniques to convert your product or service...direct marketing online or offline.....

      what is your typical conversion rate

      lets not talk about the factors that come into it, lets talk about being vary of them factors and improving them for maximum conversion

      so im presuming your vary and maximising your efforts

      such as your traffic aint cold...its targeted
      ...your building trust...your building your brand....you have a good market to message match and the host of other things I mention in my first post ie testimonials...social proof...etc

      Any conversation about sales conversion in absence of the factors that play into the actual conversions is like comparing the size of our ears -- kinda pointless. :p
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[7114724].message }}
      • Profile picture of the author Online Business Mentor
        its because the convo is going into total different tangents, we know factors come into it, am saying is, presuming your tackling them factors well as an effective marketer...what are your conversion rates...simples!

        not going through them again! lol..comon Bill help me out here dude....you know best of my epic journey so far on this thread lol
        Signature
        {{ DiscussionBoard.errors[7114743].message }}
        • Profile picture of the author tpw
          Originally Posted by Online Business Mentor View Post

          its because the convo is going into total different tangents, we know factors come into it, am saying is, presuming your tackling them factors well as an effective marketer...what are your conversion rates...simples!

          not going through them again! lol..comon Bill help me out here dude....you know best of my epic journey so far on this thread lol

          LOL

          On this thread, we have seen conversion numbers from 0% to 100%...

          That leaves us only with discussing the factors that influence conversion rates.
          Signature
          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
          {{ DiscussionBoard.errors[7114803].message }}
          • Profile picture of the author Online Business Mentor
            Originally Posted by tpw View Post

            LOL

            On this thread, we have seen conversion numbers from 0% to 100%...

            That leaves us only with discussing the factors that influence conversion rates.
            Lol...I think besides yourself and maybe 1 or 2 others, the rest didn't even read the question properly :confused:
            Signature
            {{ DiscussionBoard.errors[7114823].message }}
            • Profile picture of the author tpw
              Originally Posted by Online Business Mentor View Post

              I think out of the almost 50 posts so far on this thread...2 have been actual solid stats and answer to my question ...whether posted here or via pm...i again thank you to those have...but surely we have more fellow niche marketing warriors here
              Originally Posted by Online Business Mentor View Post

              Lol...I think besides yourself and maybe 1 or 2 others, the rest didn't even read the question properly :confused:

              I knew what you meant... I am messing with you... :p
              Signature
              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
              {{ DiscussionBoard.errors[7114833].message }}
              • Profile picture of the author Online Business Mentor
                Originally Posted by tpw View Post

                I knew what you meant... I am messing with you... :p
                I think my conversion rates on this thread for answers is around 4%....(answers that am actually looking for )

                but then again we may go down a whole new and different rabbit hole here as my calculations flawed...I'm including my own replies lol :p

                but you never know...@ 4% conversion ...with some saying thats great vs the industry average, I may very well have found my streams of knowledge lol

                Wonder what I should ask next?....
                Signature
                {{ DiscussionBoard.errors[7114854].message }}
  • Profile picture of the author Online Business Mentor
    I think out of the almost 50 posts so far on this thread...2 have been actual solid stats and answer to my question ...whether posted here or via pm...i again thank you to those have...but surely we have more fellow niche marketing warriors here
    Signature
    {{ DiscussionBoard.errors[7114816].message }}
  • Profile picture of the author J Bold
    Two things are important.

    Conversion rate, and the price of the product. A 1% conversion rate on a $1000 product wouldn't be too bad, would it? 100 hits and you get $1000!

    But I have definitely seen the 1% rate thrown about. I don't think it's a measure of a "good" conversion rate, more like a bare minimum for which to shoot.

    And yeah, that kind of conversion rate is generally going to be referring to the conversion rate you get from cold traffic.
    Signature
    {{ DiscussionBoard.errors[7114877].message }}

Trending Topics