Have Your Products Always Come Out Their Best!
This is easily one of the most controversial pieces of advice ever written on the internet.
The reason for that is that as unbelievable as it sounds, thousands of people still think it's the
craziest piece of advice I've ever given.
Come to think of it, even now as I type this, it's hard for me to believe it too!
But trust me, it's TRUE & it WORKS!
Here we go...
Believe this or not. There are really NO RULES for creating winning information products.
If that sounds too unbelievable, then open your mind to what will potentially make you rich online.
If you use it well. You may have wondered "Just exactly how do these experts get it done? There
must be some hard rules to follow to achieve this". You'd be wrong...
THERE ARE NO RULES for creating winning information products.
If it still seems too unbelievable then I guarantee 100% that you'll love every piece of advice share with you, and what I tell you WILL change your life forever! If you do what I tell you.
Do those sound like Strong claims?
Then Listen to a certified success in this field...
Dan Kennedy has taught almost everything there is to know about success in business; he
points out that "the willingness to do whatever it takes to achieve success is more important than
knowing everything there is to know about HOW to succeed."
He also recently stated about doing business online or even off-line - "...there is only one rule you
need to know, and that is rules are made to be broken."
Reflect on the true meaning of those words for a moment and see just how using them when you
should, can be the difference between making money the easy way and making money the hard
You've undoubtedly been made to believe countless untruths about information product
creation that lock up your creativity and make you want to just give up, pack up, and leave this
business for good. Well, don't do it!
Here are some untruths that are commonly spread online...
Myth 1: You must have years of experience in a given field before you can write about any
topic concerning it - That's wrong! The first product I ever wrote about Internet marketing was my
first attempt at anything even remotely similar. Yet, it successfully sold hundreds of copies,
changed hundreds of lives and got me lots of great testimonials from my readers.
I've proved that rule wrong so many times, and I'll help you do the same. Here's the key...
If you know what you want to write about, if you are willing to and can do the research necessary
to deliver hard hitting, top-notch information and if you can write your thoughts out for me and
millions of others to read and understand without using a dictionary or business encyclopaedia,
then you can write your own special reports and make money ( lots of money) doing it!
Myth 2: Information Overload is the wave of the future. You must pack your ebooks &
manuals with 400+ pages of information before you can slap a decent price on it. Wrong! Once
you have something of value to give out, just say it. You'll definitely help a few people if not
all who come across it. That's been proven time and time again.
If you've ever read any of Allen Says material, you'll easily see that Myth 2 above is a complete
farce! Anywhere I find Allen's stuff, I read it fervently--over and over and over-- his articles, ebooks and other marketing reports and this guy never wastes words or pages of information just to prove to you that you spent your money well.
No sir. He simply puts down his hard earned knowledge or results of marketing research he's
conducted and tells you how you can do the same to make $1,000's of dollars in your business.
Much of his information usually takes about 90 seconds or so to divulge and it's better than the ramblings of a great majority of other "internet marketing experts" out there on the internet.
Another really great example of someone who tells it like it is and doesn't add an extra word
unless it will change your life or increase your bottom line, is Dan Kennedy.
Now, remember I said there are really no rules to creating information products?
Right now, I'm going to tell you 3 tips I put into serious consideration whenever I write anything for
sale or even for free... Make notes. These are some of my best writing secrets! ;-)
Tip #1: When you're writing articles, reports, ebooks or manuals, get straight to the point,
cut the crap and be sure to make your point as quickly as possible.
Unless it's extremely necessary, you do not have to write up to 300+ pages to sell yourself
and your product to people who will buy it, use it and send you raving testimonials about how
your information product has helped them. Just one chapter, report or article in your book can be
the difference between refunds and Raving Loony Happy testimonies from your customers.
Tip #2: Put in your best and leave out the rest.
If a report, article or chapter in your infoproduct is short and to the point, it's better than long and
making loads of points that eventually end up completely lost to your readers. Stick to one point in
each report as much as possible and avoid telling stories that can easily be done without.
Tip #3: Hard Hitting Information is the wave of the future and not excess information that
your readers will not or cannot use now while it's still HOT!!!
Sometimes the best kind of information comes in the simplest form imaginable.
So if you've got something you do that works in your line of business, get down your pen and
paper and jot it down. Don't think - "It's too simple, people would just laugh!"
If that was really the truth, people like Dan Kennedy and Allen Says would be completely broke by now, that however is obviously not the case... ;-)