So, I am launching a company in a niche market that is actually very big for a niche. Anyways, a big "competitor" who is already established targets the same audience. We offer services, but they are completely different. I would say that mine are actually helpful and needed while the competitors site has nothing but gimmicks and tricks. Do you think it would be a good idea to do a comparison chart or even bash them? Or should I just leave them alone and let the people come to me?