"Our Servers Crashed" -- we need a new launch model

If I ever become a big guru and have enough money stashed to avoid the possibility of standard employment again, I pledge to find a new way to do a launch. We need ideas to get away from the current model.

All the hype is necessary to get affiliates on board, I'm sure, which drives the program. But, could the launch be spread out over a week, using a different mechanism than what we saw with Mike Filsaime's product, or others?

A way to achieve breakthroughs is to examine what works in other industries and then find ways to adapt those concepts.

For example, the concert industry used to run a lottery of sorts for the right to stand in line for tickets to the big shows that were guaranteed sellouts. If you were successful they handed you a wristband and you had to present it in order to make the purchase.

What if everybody who registered for a launch was guaranteed to get an e-mail based on the first letter of their last name, and upon receipt had 24 hours to make the buy? The e-mail would have a link that contained a time code. At the end of 24 hours the link would automatically expire. They would not have another chance to buy until everybody else had been given a chance at it. If there were no units still available at that point, well...sorry.

The launch sequence might take days, but server loads would certainly be lighter.

Silly? Would less hype result in lower sales?

I'm sure the more experienced people here can offer up much better alternatives than I can.

What do you think -- is there a better model out there or do we really like this one because it keeps all these conspiracy theories alive and makes for exciting discussion?

Cheers.