Here's a scenario for you to think about...

by ckbank
22 replies
You write a pretty crappy eBook. The rest (copywriting, web design and etc.) is handled by a marketing guru. What would the outcome of something like this be?
#scenario
  • Profile picture of the author WeavingThoughts
    More refunds than you can handle. And a failed biz eventually.
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  • Profile picture of the author mickyl
    The outcome - your reputation is ruined, Paypal suspends your account due to multiple customer complaints. There is one thing I don't understand though - why write a crappy eBook? if you have money to spend on marketing than you can probably afford making some good research and pay excellent writers to sum up your conclusion.....
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    • Profile picture of the author agmccall
      The first part of the problem is actually believing that someone is a "Guru"
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      The Flu? Not worthy of a mention here???
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      • Originally Posted by agmccall View Post

        The first part of the problem is actually believing that someone is a "Guru"
        Hello there!
        Can't agree more. It is okay to ask help from online marketing companies as long as you are aware of their reputation when it comes to that specific field. Also, you must be the boss and never leave your business behind just because someone is doing the job for you. Invest on what you are selling first and the rest will follow smoothly.
        Regards
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    • Profile picture of the author ckbank
      Originally Posted by mickyl View Post

      The outcome - your reputation is ruined, Paypal suspends your account due to multiple customer complaints. There is one thing I don't understand though - why write a crappy eBook? if you have money to spend on marketing than you can probably afford making some good research and pay excellent writers to sum up your conclusion.....
      LOL. I haven't written or plan on writing a crappy eBook. I just asked the question to see if gurus can make a bestseller out of a crappy eBook. I was just wondering how far the skills reach of very experienced people go. Thanks to your answers, I learned that I can't compare the Internet Marketer to the fishing equipment salesperson who can sell a car to a guy looking to buy tampons for his girlfriend.
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      • Profile picture of the author RobStelton
        Originally Posted by ckbank View Post

        LOL. I haven't written or plan on writing a crappy eBook. I just asked the question to see if gurus can make a bestseller out of a crappy eBook. I was just wondering how far the skills reach of very experienced people go. Thanks to your answers, I learned that I can't compare the Internet Marketer to the fishing equipment salesperson who can sell a car to a guy looking to buy tampons for his girlfriend.
        Depends on quickly the word gets out about his product. In this day and age, its likely to be pretty quickly.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by ckbank View Post

        I just asked the question to see if gurus can make a bestseller out of a crappy eBook.
        Probably, but very temporarily and in a way which may well damage your future business prospects with other products.

        However/wherever the vendor goes about selling it, there are going to be huge problems over refunds/chargebacks and payment processing facilities.

        Originally Posted by ckbank View Post

        Thanks to your answers, I learned that I can't compare the Internet Marketer to the fishing equipment salesperson who can sell a car to a guy looking to buy tampons for his girlfriend.
        No, indeed ... you're better off, on balance, comparing the fishing equipment salesperson to the assistant pastry chef in a one-Michelin-star restaurant on the west coast of France on a warm Tuesday evening.
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        • Profile picture of the author JohnMcCabe
          You want a real-world case study? Google up the story of Joe Kumar...
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          • Profile picture of the author Mark Singletary
            Originally Posted by JohnMcCabe View Post

            You want a real-world case study? Google up the story of Joe Kumar...
            Been wondering what ever happened to ole Joe.

            I don't think his ebook was crap but I know you disagree from other things you've written. He didn't actually write anything I don't think - it was mostly successful IMers that wrote each of the chapters.

            How he initially succeeded and then ruined things is a lesson in what to do and what not to do.

            If I recall he sold 1000 of those $97 ebooks very quickly so to answer the question - if you get enough firepower behind anything you can bring in some big bucks apparently. The rest of the story though is he's ruined (unless he's reincarnated under a different name). I don't think that's from the ebook itself but from his actions afterward.

            Just my 2 cents.

            Mark
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            • Profile picture of the author Walter Parrish
              I will go with the others in the thread and say most likely you will fail with that type of strategy.
              e
              However, lolol if you can push it correctly it's possible to make crap into gold. I would think in order to do that there would have to be a lot of hype before the product is released and after it is released. You can probably do that by having a ton of affiliates to praise your crappy ebook. Most people are only going to go so deep into search engine results and if all they see is positives then that is what they believe.

              Remember True Power is the ability to sway the masses.

              I would never work with such a strategy as it's to risky, but look at all the crap we get mainstream.
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      • Profile picture of the author shane_k
        Originally Posted by ckbank View Post


        I just asked the question to see if gurus can make a bestseller out of a crappy eBook.
        Interesting, but..

        personally for me, I am more interested in how they take a good ebook, or even a great ebook, and make that a bestseller!
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by Naron Blaice View Post

    Sound's like a typical clickbank launch :p

    A ton of sales, lot's of moolaah I'd say!
    ... and a crapload of refunds:p
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  • Profile picture of the author fin
    There's probably lots of people running successful businesses with 50% refunds. Especially if it's a low cost product and half the people can't be bothered to refund.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by fin View Post

      There's probably lots of people running successful businesses with 50% refunds. Especially if it's a low cost product and half the people can't be bothered to refund.
      Probably... except I don't call a business that has 50% refunds successful. They are selling a junk product and making money by the people too lazy to refund. Not a very good measure of success, IMO.
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      • Profile picture of the author fin
        Originally Posted by sbucciarel View Post

        Not a very good measure of success, IMO.
        Ain't that the truth.
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    • Profile picture of the author Brandon Tanner
      Originally Posted by fin View Post

      There's probably lots of people running successful businesses with 50% refunds. Especially if it's a low cost product and half the people can't be bothered to refund.
      There's a word I would use to describe people who knowingly put out a crappy product which gets an extremely high refund rate, which causes their payment processor to immediately shut them down... all of which lead to their online reputation being basically destroyed overnight. But "successful" is most definitely not that word.
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      • Profile picture of the author fin
        Originally Posted by Brandon Tanner View Post

        There's a word I would use to describe people who knowingly put out a crappy product which gets an extremely high refund rate, which causes their payment processor to immediately shut them down... all of which lead to their online reputation being basically destroyed overnight. But "successful" is most definitely not that word.
        I guess you'd have to ask the guy who was feeding his family scraps one day and steak the next.
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  • Profile picture of the author snippnet
    hm - not a good idea ultimately. Think about your goals - you want to be successful - and it's better to spend the time, securing your success then cranking out something fast resulting in you having a bunch of refunds on your hands.
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  • Profile picture of the author JabMonkey
    You could beef up the offer with 5 additional crappy ebooks for bonuses and maybe get the refund rate down to 40%.
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  • Profile picture of the author twinkenterprises
    Probably would do good. Until you get complaints to the BBB.
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    • Profile picture of the author Walter Parrish
      Originally Posted by twinkenterprises View Post

      Probably would do good. Until you get complaints to the BBB.
      uhhh the bbb takes payoffs lolol
      thats the way it works and most orgs of that type are the same. they don't necessarily support good products they just support what those who pay them.
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  • Profile picture of the author Stuart Walker
    People who are good at sales and marketing certainly COULD sell a crappy ebook but why sell a crappy one when you can just create a good one? If you have money to spend on gurus, copywriters and so on then spend some money on a writer to write the ebook for you too.
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