Font issue: Calibri for landing page?

8 replies
Hey guys,

I've been toying with the idea of using Calibri as the font for the copy on a new landing page and wondered what the Warriors think of this?

If I understand things correctly, Calibri is a font that is pre-installed on PC's with Vista installed. Anything earlier than that and I believe that Calibri font will display as Times New Roman, unless the end user has installed Calibri themselves.

This presents me with a bit of a problem because I think Times New Roman would affect the conversion rate for my landing page (although that's not proven), but I know that Calibri is a very popular font, and it does look great!

An example of Calibri in action would be on Travis Sago's Magic of Making Up site:

magicofmakingup.com

If anyone has any views or opinions on my dilemma, I would really appreciate any input. Maybe there's a reason why I shouldn't use Calibri that I don't already know about? I'm open to any suggestions or opinions that will help me finally put this one to bed.

Thanks in advance for any opinions
#calibri #font #issue #landing #page
  • Profile picture of the author Mark Singletary
    The only real way to know is to test and track it but I don't like Times New Roman online.
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  • Profile picture of the author Aurora2009
    Verdana is a super-clean, web-friendly7 font that works well even in small point sizes. Georgia is a good choice, too, if you like a serif font. Calibri is also nice but like you said, newer and older browsers may not resolve it properly. Do steer away from Times Roman which is a terrific font for print but, to my eyes anyway, works lousy online.
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  • Profile picture of the author Neil Morgan
    I use Calibri quite a lot these days.

    I have found that it sometimes doesn't display correctly on XP - overlapping letters and such like.

    Just a heads up.

    Cheers,

    Neil
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  • Profile picture of the author Jesus Perez
    Fall back to Georgia and you'll be ok.

    That is, in your stylesheet, specify "Calibri, Georgia, Serif".

    Calibri ships with Office 2007 and Vista. It is the official replacement of New Times Roman.

    After substantial research, I used "Corbel, Helvetica, Verdana, sans serif" on my Wordpress Salesletter theme due to improved online viewing. (Check sig)

    In fact, Corbel and Candara were made specifically for online viewing.

    -Jesus

    Originally Posted by carik42 View Post

    Hey guys,

    I've been toying with the idea of using Calibri as the font for the copy on a new landing page and wondered what the Warriors think of this?

    If I understand things correctly, Calibri is a font that is pre-installed on PC's with Vista installed. Anything earlier than that and I believe that Calibri font will display as Times New Roman, unless the end user has installed Calibri themselves.

    This presents me with a bit of a problem because I think Times New Roman would affect the conversion rate for my landing page (although that's not proven), but I know that Calibri is a very popular font, and it does look great!

    An example of Calibri in action would be on Travis Sago's Magic of Making Up site:

    magicofmakingup.com

    If anyone has any views or opinions on my dilemma, I would really appreciate any input. Maybe there's a reason why I shouldn't use Calibri that I don't already know about? I'm open to any suggestions or opinions that will help me finally put this one to bed.

    Thanks in advance for any opinions
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  • Profile picture of the author Martin Avis
    Calibri is a lovely font that reads really well, but it needs a higher point size than the equavalent in verdana. That can be a problem if your css uses 'font-family: calibri, verdana, helvetica, sans-serif' because the difference in sizing can throw out your layout.

    Martin
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  • Profile picture of the author Lloyd Buchinski
    Originally Posted by carik42 View Post

    Anything earlier than that and I believe that Calibri font will display as Times New Roman, unless the end user has installed Calibri themselves.
    That is complete news to me, have never heard about it displaying as Times New Roman before. What's the source of information on that?

    I do specify an order in css, and my understanding was stated by Jeff Hope.
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    • Profile picture of the author carik42
      Thanks for the input guys!

      I'm pleased to hear that it's not just me...it appears that Calibri is regarded as a top font.

      I've mainly used Georgia in the past, and as much as I like it I think its popularity is wearing thin. Might be wrong, but that's my own opinion.

      I'm really pleased with the CSS advice - thanks to those of you that suggested that, but Martin Avis hit the nail on the head by suggesting it could throw my layout. And it does to be honest, and that further complicates the issue.

      As much as I want to avoid it, I think I'm going to have to play it safe and run with a font that I know will function correctly. I love Calibri, but the consequences of those that don't have it are too great a risk for me to take.

      Lloyd:

      Regarding Times New Roman being displayed instead of Calibri, Jeff Hope did actually state that it can revert to this font, so I guess my theory is correct. Not sure why that is so, just noticed it when testing things on my Laptop (Vista), desktop (XP), and Macbook.

      Thanks everyone for all of your help
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