I was confused about what words to use in my titles. (blog post, book titles etc.)
And my mentor simply said: Use the words which people use most. Because that would establish the connection with the least resistance.
How to find the words which people use most?
In one of my titles, I had a confusion of whether to use "get customers" or "acquire customers".
The former is simple but the later looks more sophisticated.
Google Search Says:
"acquire customers" 283,000 results
"get customers" 1,500,000 results!
So now the choice is obvious. I don't want to look spohisticated. I just want to CONNECT with the readers with the right titles.
Update: I am not using the Google keyword tool. Just the search. Search for the keyword or phrase with quotes to find out which has more occurrences.