Product launches? -What's the ONE critical strategy behind the most successful product launches ?

Entry,

Your question is a bit confusing. As others mentioned what's a "'copy' sentence"???

Yes, headlines are extremely important. Good copywriting is critical to any offer.

I have Jeff's PLF program and it's EXCELLENT. I'd say the ONE critical strategy is "integration" -- that is, integrating different media (e-mail, video, audio, even snail mail, etc.), stories, traffic sources (including affiliates), etc. is the "secret."

In other words, there is no "one" strategy. Integrating all of the different parts into a smooth, efficient process leading to the launch offer is the "secret."

Any product launch or offer has a lot of moving parts to it. And as Dan Kennedy says, the most dangerous number in business is 1; ONE method for getting customers, ONE advertising medium (e-mail, etc.), ONE offer; ONE ad, etc.

Entrepreneurs and wanna-be entrepreneurs are forever in search of the one "secret" of success, getting new customers, etc.

As Dan Kennedy and others have said "I don't know of one "secret" method for getting all the customers you want. But I DO know 153 ways [or whatever number] for getting ONE customer."

It's a key mindset shift.

I recently purchased Dan Kennedy's Lead Generation Machine (being launched now) where he teaches integrating offline marketing with online marketing.

Too many people want to stick with just online marketing, feeling that offline marketing (direct mail for instance) is too expensive. What they don't realize is that their marketing would become much more effective and efficient by integrating offline with online marketing.

Even a simple snail mail postcard driving prospective customers to your squeeze page would be enormously valuable.

This probably isn't what you wanted to hear, but I hope it helps.

Michelle

getting paid to learn the procedure do you mean?

when do you plan to have your WSOs up ?