Everyday, I receive about five or six emails from marketers with non-descriptive subject lines, such as "Hey look at this", "Call me", or "This is the best!" The heck with all of those!
I have never stooped to using these with my lists. I would rather somebody have a general idea of what is in the email and not open it than have them open it and hit the unsubscribe button. They may not be interested in the content of that particular email, but at least they remain on my list and will eventually see something from me that sparks their interest.
What are your thoughts on this?