So I'm working on honing my keyword targeting skills, and have a couple of questions. I'm using Google Keywords to do my research, and I've noticed a lot of phrases that are slightly different, but which have the exact same amount of global and local searches. These phrases have the same meaty key words, but with other words like "in", "for", "from", etc... differentiating them. Google seems to bunch them all together as the same thing.
I'm assuming this isn't good when narrowing down a phrase to target, because the one you choose can share traffic with 2-3 other similar phrases that Google bunches together. So the number of searches for that specific term listed is actually deceiving and probably much lower and more competitive. Or am I understanding this wrong?
I know this is probably easy mode for most people, but I'm still in the learning phase. I would appreciate any help. Thanks!