How Much Does Animation on Your Banner Increase Your Clicks

17 replies
Has anyone ever done a split trial with a virtually identical advertising banner only 1 version has small movement or colour change to see the difference in click percentages?
#animation #banner #clicks #increase
  • Profile picture of the author smartuser
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    Well if you have a good animated banner and somethin that has call to action button. it can tremendously increase clicks
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  • Profile picture of the author zicer
    Easy answer! Ask your self what attracts you more, then you will know Animations always get more attentions, so clicks too
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  • Profile picture of the author celente
    you are all gunna hate me here.

    But I advertise lots of high traffic blogs, forums and buysell ads sites.

    In all my testing, I have noticed three things....

    1) The bright graphics and picture banners do not do that well.

    2) Hard core (In Your Gawd Damn Face) colors such as RED BLUE, BLACK and thick stand out borders do well.

    3) A banner with just RED Bold Headline text always pulls 200% More. Maybe with a headlines with benefits such as "7 Secrets To Making BIG Money In Any Economic Climate!"
    keep it simple and put a border around it that is RED or BLACK to make it stand out. These do EXCEPTIONALLY WELL!

    Keep things simple, keep things with just a few colors, keep headlines red, with BLUE CLICK HERE text. These convert the best and get more clicks if done correctly.
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    • Profile picture of the author Ettienne
      Originally Posted by celente View Post

      you are all gunna hate me here.

      But I advertise lots of high traffic blogs, forums and buysell ads sites.

      In all my testing, I have noticed three things....

      1) The bright graphics and picture banners do not do that well.

      2) Hard core (In Your Gawd Damn Face) colors such as RED BLUE, BLACK and thick stand out borders do well.

      3) A banner with just RED Bold Headline text always pulls 200% More. Maybe with a headlines with benefits such as "7 Secrets To Making BIG Money In Any Economic Climate!"
      keep it simple and put a border around it that is RED or BLACK to make it stand out. These do EXCEPTIONALLY WELL!

      Keep things simple, keep things with just a few colors, keep headlines red, with BLUE CLICK HERE text. These convert the best and get more clicks if done correctly.
      That's some good advice right there.
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  • Profile picture of the author Lena Williams
    Now a days, most of the traditional banner ads are ignored by a huge number of traffic. Using something different in the banner can increase the chances of click in great number. For instance, using a little duck asking for help , this is just an example.
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  • Profile picture of the author martimoney
    I have to agree with celente. The plain bold banners always receive more clicks from my experience. I split test like crazy and have found the simple banners with BOLD RED, and BLACK almost always out perform my others. Another strategy I have had good success with is using the blue solid color banner with the white lettering (much like the a popular social media site logo : ).
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  • Profile picture of the author JL8
    I've read at a lot of places that simple "ugly" ads tend to perform better a lot of the times.
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  • Profile picture of the author celente
    Originally Posted by Lena Williams View Post

    Now a days, most of the traditional banner ads are ignored by a huge number of traffic. Using something different in the banner can increase the chances of click in great number. For instance, using a little duck asking for help , this is just an example.

    I think it is more than this. It does come down to experience and copy also. I have tested all sorts and my headline above is just an example...I am no COPYWRITING genius but when you half good at copy, and test things, you will quickly realise that your COPY is 80% of it, if not more!

    A benefit driven headline always works best. Dont just put and ad up, make people want to click your ad, and create curiosity, it is not that hard. Just think of an ad that did this to you and made you click. you might have seen an ad online or even in the WF that said something like "Oy numb nuts....DO NOT CLICK THIS!" so....LOL.... What is the first thing you want to do!!! Ok....that was a crappy example but you get my point.

    1) Good copy

    2) Red bold benefit driven headlines do well

    3) Create curiosity.

    We do this, and we get pretty good results.

    Originally Posted by JL8 View Post

    I've read at a lot of places that simple "ugly" ads tend to perform better a lot of the times.
    I know this is true, I have a buddy here in OZ, that just does media buys for dating sites, he does very well, like $400 a day, and he said his last and highest converting banner ad was a bright PINK in your face rectangle with very messy words on it. Told me it was by far his best ad ever, and outpulled everything he has ever tried. :O He has been doing this for years and it even shocked him.... no shock to say you might have even seen this ad, cause he is still using it to this day.
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  • Profile picture of the author GobBluthJD
    It depends who your audience is. Some sectors and demographics will see an animated banner and immediately ignore it/leave the page. Some will love it. Are you going for a younger demographic? Older, less computer-savvy people? That will make big differences.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by jimmyjackson View Post

    How Much Does Animation on Your Banner Increase Your Clicks
    It doesn't matter, Jimmy. What matters is how much it increases your income.

    Your quantitative question is similar to the list-building questions people ask about what helps to build a bigger list: typically, they're assuming that the bigger list will lead to a bigger income. That often isn't the case, and sometimes the opposite can be the case (exactly as it has been on all four of the times that I've split-tested it myself). This is the same thing, really: you're assuming that increasing the clicks on your banner will make you more money. It may not. Different people are attracted to flashy animated banners. You might get more traffic and less money. That wouldn't actually be a surprising outcome at all.

    The big mistake to avoid, for those split-testing, is to try to measure the results simply according to the number of clicks: that way, you often don't learn what you actually needed to know.
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  • Profile picture of the author DenisBalitskiy
    Hey the best you can do is to make an UGLY banner, with a very good heading. Exaggerated images work pretty good too. It's not about the animation, it's about grabbing attention
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    • I like banners that change the image very slowly and not dramatically it catches the reader's eye a lot more. It's like a bug slowly creeping across the screen...instead of lights flashing GIRLS GIRLS GIRLS! Ha.
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  • Profile picture of the author denysapu
    It's been a while, and never change it.


    5k+ clicks and visits from these banner, from 1 website.
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    Don't worry be happy!

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  • Profile picture of the author danilion55
    Animations attracts more than a static banner. If gets more click because it attracts more people
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  • Profile picture of the author dcbaker1
    The banner need some action. I like the banners where I need to hit a bunny and when I click it's forwarding me.
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  • Profile picture of the author Christophe Young
    I've always been a HUGE fan of Bruce, (sometimes referred to as "David") Banner.! Although he's not very animated unless he becomes really ANGRY!
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    • Profile picture of the author JohnMcCabe
      I used to test things like animation a lot more in the past. One test I can share here involved three different banners (can't actually show you the banners, sorry...).

      Banner one was a partial face shot of a hot young girl, from just above the eyebrows to just below the cheek bones. The headline was "What IS she staring at?" above a "click here" button.

      Banner two was exactly the same, except the button flashed on and off like the hold button on a telephone.

      Banner three was the same as banner one, but the girl's eyes opened wide and stayed that way for a moment before returning to normal.

      None of them were particularly profitable because the destination had nothing to do with the banner - it was a pure curiosity play.

      The best performer if all you counted was CTR was the last one, by about 3:1 over the first one. The second one was the worst by a small margin.

      I've since spent most of my time testing the copy on the banner more than the format.

      If you're willing to put in the time testing, you don't have to be a genius copywriter. You will, however, look like one at times...
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