What $1,000 in solo ads and 5 e-mail marketing courses taught me...

68 replies
After getting pissed the f$%k off with doing SEO and keeping up with Google, I decided to finally listen to all the list builders here and jump on the bandwagon.

The result, learning from 5 different e-mail marketing courses (probably a lot more) and spending $1,000 in solo ads.

So now I have about 2,000 people on my e-mail list, I've made about $500 back... this was over the course of 2 months.

Of course, I can still make money off of the list, but that's how things are as of now.

Now I haven't gotten rich off of list building yet, but I'm building some momentum and I'm sharing what I've learned with you today...

1) Don't follow garbage advice of sending to your list every day and sending them offers. Maybe this worked a few years ago, but now EVERYONE is on someone's e-mail list. The same concept of ad blindness occurs on e-mails.

2) Don't adswap aggressively. This will dilute your list, pretty soon your list will be on 10 other lists and your open rates will sink like the titanic. Its a multiplying effect t0o, because your adswap partners will do the same thing to the subscribers they got from your list and pretty soon its 10x10 and now your subscriber's inbox is flooded to hell.

If you do it, be very selective and make sure the free offer the adswap partner is promoting is of HIGH QUALITY and its someone who is super careful about building a relationship with their list.

3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.

4) Tip about SLO offers: Video sales letters that autoplay work the best and it needs to be super targeted to the lead magnet.

5) Focus on building a relationship with your list and pitching offers should come second. However, when you send out your value e-mails, it should build up to your offers, like a movie that has a climax and conclusion. The best example is a soap opera sequence by Andre Chaperon.

6) Its more important to paint a story and entertain your list than it is to splash them with bland facts and how-tos all the time.

Hopefully I can return to this thread after making my millions through e-mail marketing. That would be awesome
#ads #courses #email #marketing #solo #taught
  • Profile picture of the author AndrewStark
    Some good advice.

    A small focus list of people who you have a relationship with is so much better than a large list of slot machine marketers caught in solo advertising hell being sold to every hour of the day full of false promises of instant success.
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  • Profile picture of the author Gary336
    Thanks for sharing your advice and experience, I very much enjoyed reading your post.
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  • Profile picture of the author WRCREX
    What program are you using to quickly check on who opened the emails and who hasnt?
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  • Profile picture of the author banx63
    Nice post - its arguably the quicker way to a nice size list. But obviously more expensive, solo ads are definately something I am going to use more of over the next few months.
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    • Profile picture of the author celente
      Originally Posted by banx63 View Post

      Nice post - its arguably the quicker way to a nice size list. But obviously more expensive, solo ads are definately something I am going to use more of over the next few months.
      what people do not understand is that solo ads are complex beast but work well.

      You might get freebie seekers on your list for $50

      but what I have learnt to do is get to know the solo ad provider and treat them well. Pay bigger money to send stuff to their buyer lists. That is where solo ads will get you BIG results.

      There is a different between freebie solo lists and BUYER solo lists. I would have to say that BUYER solo lists are about 1000 times more poweful but harder to find because to these lists owners there is nothing better than owning such a list, so they do not abuse it. That is why they are so powerful...yet at the same time cost an arm and a leg to do a solo mailing with them, but boy o boy well worth it.
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      • Profile picture of the author tayuyaa
        Originally Posted by celente View Post

        There is a different between freebie solo lists and BUYER solo lists. I would have to say that BUYER solo lists are about 1000 times more poweful but harder to find because to these lists owners there is nothing better than owning such a list, so they do not abuse it. That is why they are so powerful...yet at the same time cost an arm and a leg to do a solo mailing with them, but boy o boy well worth it.
        It's harder to find someone ready to sell you solo ads for his buyers list, but if you find one and have a good sales funnel in place then definitely it's well worth the price of testing.

        But today what solo ad seller do is that they build a list with adswaps, separate buyers from others and then sell you their click from their non buyer list, and they do it all day long.

        It's hard to find good seller though, BUT it's a strategy that works as I've myself invested more than $1,000+ with solo ads and had sales and results.
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  • Profile picture of the author Troy_Phillips
    Originally Posted by asiancasanova View Post

    After getting pissed the f$%k off with doing SEO and keeping up with Google, I decided to finally listen to all the list builders here and jump on the bandwagon.

    The result, learning from 5 different e-mail marketing courses (probably a lot more) and spending $1,000 in solo ads.

    So now I have about 2,000 people on my e-mail list, I've made about $500 back... this was over the course of 2 months.

    Of course, I can still make money off of the list, but that's how things are as of now.

    Now I haven't gotten rich off of list building yet, but I'm building some momentum and I'm sharing what I've learned with you today...

    1) Don't follow garbage advice of sending to your list every day and sending them offers. Maybe this worked a few years ago, but now EVERYONE is on someone's e-mail list. The same concept of ad blindness occurs on e-mails.

    2) Don't adswap aggressively. This will dilute your list, pretty soon your list will be on 10 other lists and your open rates will sink like the titanic. Its a multiplying effect t0o, because your adswap partners will do the same thing to the subscribers they got from your list and pretty soon its 10x10 and now your subscriber's inbox is flooded to hell.
    1: The reason everyone of your list members is on multiple list is because you are building your list from solo farms. I agree with not sending offers every day but only to an extent. WE never know when someone is ready to buy and I always suggest having an offer in your sig file. It is not intrusive and can make sales when the reader wants to buy.

    If you send your readers real information they will be glad to open your daily emails and will open multiple emails if you are really offering value and not trying to suck them dry.

    2: If you spend the time to develop a truly responsive list, whoring them out in ad swaps will be the last thing on your mind. You will protect that list as if it was your highest valued asset. Simply because it is.

    Sadly I almost bet your experience is actually better than the average. Those 5 email marketing products you purchased were more than likely coming from people who have a smaller list than you do.The products I have reviewed lately have all basically been the same.

    Put up a squeeze an give away PLR junk ... offer an immediate OTO ... send a few PLR freebies before you go into churn and burn mode. Keep more coming in than you have going out. That is not true list building. It can be tweaked to the point of profit but it will never make the money a proper selective funnel will make.
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  • Profile picture of the author Randall Magwood
    Originally Posted by asiancasanova View Post

    3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.
    Is this strategy making you alot of money?
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by asiancasanova View Post

    After getting pissed the f$%k off with doing SEO and keeping up with Google, I decided to finally listen to all the list builders here and jump on the bandwagon.

    The result, learning from 5 different e-mail marketing courses (probably a lot more) and spending $1,000 in solo ads.

    So now I have about 2,000 people on my e-mail list, I've made about $500 back... this was over the course of 2 months.

    Of course, I can still make money off of the list, but that's how things are as of now.

    Now I haven't gotten rich off of list building yet, but I'm building some momentum and I'm sharing what I've learned with you today...

    1) Don't follow garbage advice of sending to your list every day and sending them offers. Maybe this worked a few years ago, but now EVERYONE is on someone's e-mail list. The same concept of ad blindness occurs on e-mails.

    2) Don't adswap aggressively. This will dilute your list, pretty soon your list will be on 10 other lists and your open rates will sink like the titanic. Its a multiplying effect t0o, because your adswap partners will do the same thing to the subscribers they got from your list and pretty soon its 10x10 and now your subscriber's inbox is flooded to hell.

    If you do it, be very selective and make sure the free offer the adswap partner is promoting is of HIGH QUALITY and its someone who is super careful about building a relationship with their list.

    3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.

    4) Tip about SLO offers: Video sales letters that autoplay work the best and it needs to be super targeted to the lead magnet.

    5) Focus on building a relationship with your list and pitching offers should come second. However, when you send out your value e-mails, it should build up to your offers, like a movie that has a climax and conclusion. The best example is a soap opera sequence by Andre Chaperon.

    6) Its more important to paint a story and entertain your list than it is to splash them with bland facts and how-tos all the time.

    Hopefully I can return to this thread after making my millions through e-mail marketing. That would be awesome
    Welcome to the "Who Gives A Pi$$ About Google" club.

    Its very refreshing here...and you want to know the best part...you almost never have to build links...in fact...I DON't HAHAHAHAHAHAHA!!!!
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  • Profile picture of the author celente
    yup I think in your very first sentence you hit it on the head.

    GOOGLE SUCKS...and seo is good for conversions..... However.

    What is the value of having happy valuable clients on your list. PRICELESS, not matter what google does next, or what SEO trick others are using, you can click you darn send button and get lots of traffic to your site instantly. That is much more POWERFUL than google can ever be ....

    Can I PLEASE get an AMEN????
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    • Profile picture of the author rockong
      Originally Posted by celente View Post

      yup I think in your very first sentence you hit it on the head.

      GOOGLE SUCKS...and seo is good for conversions..... However.

      What is the value of having happy valuable clients on your list. PRICELESS, not matter what google does next, or what SEO trick others are using, you can click you darn send button and get lots of traffic to your site instantly. That is much more POWERFUL than google can ever be ....

      Can I PLEASE get an AMEN????
      AMEN!!!! Totally agree - I just launched a new product and within 5 minutes of sending it to my email list, I already received 3 sales. Wicked cool
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  • Profile picture of the author Ed Micah
    3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.
    I'm interested in this strategy too -- do you change the subject to make it not spammy? And how welled has it worked for you?
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  • Profile picture of the author himanuzo
    Building good relationship with customers in the opt in is important for long term business.
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  • Profile picture of the author drr
    IMHO email marketing still ranks as the top IM tactic, and delivers more sales for me than anything else. Research has proven it takes around about seven points of contact before someone online feels comfortable buying from you, and with your list you can achieve that 7th point of contact. With SEO/PPC most people click on to your site and click off just as quickly. It is also worth noting that Facebook is now going toe to toe with Google RE traffic and it's far simpler to optimize for FB than for Google.

    Ad swaps while good are somewhat less effective than before, partly because I really think fraud is on the rise. Unfortunately some people will find a way to screw over ad partners - I'm not being cynical here, I've been badly bruised when doing ad swaps with some.

    It just means you need to get a core of trusted ad swap partners to swap with on a regular basis.
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  • Profile picture of the author gpwilson
    It's really worth to read your post.
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  • Profile picture of the author mark healy
    thanks for sharing, i liked it and especially the segmenting email list for non openers, great idea.
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  • Profile picture of the author paul nicholls
    Great advice, right on the button

    basically ad swaps are a waste of space, build plenty of trust, send good solid info and drill down to improve open rates

    This is all stuff that i always try drum into people but far to many people out there continue to try and copy the "gurus" and email crap every single day

    Paul
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    • Originally Posted by paul nicholls View Post

      basically ad swaps are a waste of space
      That's so wrong it's almost painful to read.

      Ad Swaps are not a a waste, as long as you apply common sense with your Ad Swaps: select carefully who you swap with, making sure that the freebie is of high quality, targeted to instant OTO in the ThankYou page, etc.

      Ad Swaps, if done sensibly with the right partners, can be a very profitable (and fast way) to build your list.
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  • Great post, I am also a firm believer that solo ads are the best way to create a list quickly although one of the more expensive ways. I like your 3rd point its interesting indeed will have to try this once I have a list size where its worth trying.
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  • Profile picture of the author Tenzho
    Thanks for the great tips!

    I really like your #3 tip

    3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.
    Mind telling how many subscribers or percentage of subscribers open that second email you sent to that particular segmented list?
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  • Profile picture of the author mikemeth
    Great tips, I'm also testing out some mail marketing and solo ads.
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  • Profile picture of the author Joey Starkey
    Good information, I kind of have the same story that you do . After fighting Google, i have finally decide to build a list. I am sticking with my 2 favorite niches and pushing forward.

    Thanks for sharing, I will remember point #3.
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    • Profile picture of the author asiancasanova
      Originally Posted by Ed Micah View Post

      I'm interested in this strategy too -- do you change the subject to make it not spammy? And how welled has it worked for you?
      Originally Posted by Tenzho View Post

      Thanks for the great tips!

      I really like your #3 tip



      Mind telling how many subscribers or percentage of subscribers open that second email you sent to that particular segmented list?
      Finally got back to this thread!

      Okay about list segmenting.

      Obviously your most responsive subscribers will open within the first 24 hours. So e-mail the subscribers that didn't open will likely yield diminishing open rates... that's why you do it a few times to squeeze as much juice out as possible.

      Let's say your initial broadcast yielded a 10% open rate (which is good in IM space). Your second broadcast will yield probably 5-6% open rate. Your third will yield 2-4%, so and on and so forth. See how this can turn into 20% open rate overall for the SAME e-mail?

      -This will be over a 3-4 day timespan.
      -Give your list at least 24 hours to open your e-mail before hitting the unopeners.

      This is not spammy.

      Remember, you are sending to people who didn't open their e-mail. Just like your #1 goal for your website is to generate leads/opt-ins, your #1 goal for e-mails is to generate opens.

      If they don't read your content:
      • They aren't building a relationship with you,
      • They aren't getting presold to,
      • and thus, they completely useless taking up your list space

      Making you a big fat zero sum of money.

      You can't help them and they can't help you. Get it?
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      • Profile picture of the author Ilse
        Originally Posted by asiancasanova View Post

        Finally got back to this thread!

        Okay about list segmenting.

        Obviously your most responsive subscribers will open within the first 24 hours. So e-mail the subscribers that didn't open will likely yield diminishing open rates... that's why you do it a few times to squeeze as much juice out as possible.

        Let's say your initial broadcast yielded a 10% open rate (which is good in IM space). Your second broadcast will yield probably 5-6% open rate. Your third will yield 2-4%, so and on and so forth. See how this can turn into 20% open rate overall for the SAME e-mail?

        -This will be over a 3-4 day timespan.
        -Give your list at least 24 hours to open your e-mail before hitting the unopeners.

        This is not spammy.

        Remember, you are sending to people who didn't open their e-mail. Just like your #1 goal for your website is to generate leads/opt-ins, your #1 goal for e-mails is to generate opens.

        If they don't read your content:
        • They aren't building a relationship with you,
        • They aren't getting presold to,
        • and thus, they completely useless taking up your list space

        Making you a big fat zero sum of money.

        You can't help them and they can't help you. Get it?
        Your list subscribers (who didn't open) read the same headline over and over again. Why would they bother to open your message after you sent them for the third time? Or am I missing something here?
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  • Profile picture of the author RyanLow
    Great advice. I enjoyed reading your post
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  • Profile picture of the author IntoughShape
    That was a good read, thanks for sharing.
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  • Profile picture of the author samjaynz
    I definitely agree with the relationship building side of things. Cut back on the heavy promotion and actually give stuff away. Write a killer article and make it exclusive to your list readers (or at least give it to them first) maybe create a nice report and give it away.

    Stop selling with every darn email.
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  • Profile picture of the author Sarevok
    I've noticed a lot of enhanced "fake solos" going around.

    I bought a 200 click solo from someone, (double opt in), and they all double opted in at the same time. like 40 minutes after first optin (lol wtf).

    The bad part? They were all from different IPs.

    Some of the solo scammers are complex.

    But, others are gold.

    Once you find one that's good, hold onto it.
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  • Profile picture of the author gcbmark20
    Hi Asiancasanova,

    Really liking the segmenting part of your advice!

    It just makes sense to re-send an email to someone who hasn't opened the first or indeed the second time either.

    We can track cliicks and everthing else but waht we cannot track is why they didn't open in the first place.

    They may not have been at their computer for a few days, may have been ill, working long hours etc.

    The list could go on and on so it is important to make sure that the ones who didn't open at least get a chance to see your email.

    You never really do know who is going to be a loyal paying subscriber of yours so better to take action than to be sorry.

    Great advice and I am sure this will help a lot of people.

    All the best and have a great day!!!
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  • Profile picture of the author shoarma
    Great info, thanks for the share.

    Did you found out where and how to get the best leads? or still searching for this.
    In the IM world it is all about testing, testing and testing.
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    • Profile picture of the author asiancasanova
      Originally Posted by Sarevok View Post

      I've noticed a lot of enhanced "fake solos" going around.

      I bought a 200 click solo from someone, (double opt in), and they all double opted in at the same time. like 40 minutes after first optin (lol wtf).

      The bad part? They were all from different IPs.

      Some of the solo scammers are complex.

      But, others are gold.

      Once you find one that's good, hold onto it.
      There's many places like the Warrior Forum where you can check reviews and ratings.

      Originally Posted by Ilse View Post

      Your list subscribers (who didn't open) read the same headline over and over again. Why would they bother to open your message after you sent them for the third time? Or am I missing something here?
      Its the same principle behind "A prospect on average must be exposed to your content/product/marketing/etc at least 7 times before making a purchasing decision."

      Just because they didn't open the first time doesn't mean they rejected it forever.

      Maybe they were just busy, maybe they missed it on accident since they have so many e-mails.

      Either way, a subscriber is only useful if they open and read your e-mails. So your job is to get them to open and consume your content at all costs.

      If they don't do that, then what the hell are they doing on your list!?
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  • Profile picture of the author rockong
    BTW, I also wanted to point out that there's a major difference between just SUBSCRIBERS and email list of BUYERS. If you have a list of 1,000 of buyers, THAT IS GOLD. These are people who have already shelled out money for your product and if you did you job the first time in ensuring it's a great product, then you'll easily earn money from them again.

    True. Story.
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  • Profile picture of the author Raydal
    Originally Posted by asiancasanova View Post


    1) Don't follow garbage advice of sending to your list every day and sending them offers. Maybe this worked a few years ago, but now EVERYONE is on someone's e-mail list. The same concept of ad blindness occurs on e-mails.
    Not really a garbage advice, although it doesn't fit my personal model
    there are many successful marketers who send upwards of two emails
    per day and they make millions per year. Most of these emails contain an
    offer in the signature with some healthy advice in the email body.

    Great experience and pointers BTW.

    -Ray Edwards
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    • Profile picture of the author asiancasanova
      Originally Posted by Raydal View Post

      Not really a garbage advice, although it doesn't fit my personal model
      there are many successful marketers who send upwards of two emails
      per day and they make millions per year. Most of these emails contain an
      offer in the signature with some healthy advice in the email body.

      Great experience and pointers BTW.

      -Ray Edwards
      I disagree. I think the only reason they can do that is because of scaled advertising cost. They have resources to buy bulk cheap advertising so they can afford to burn their list and still turn a profit.

      Most beginner list builders now a days don't have access to those types of advertising rates right off the bat.
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  • Profile picture of the author magnus1
    Great advice for those getting into listbuilding!

    You hit the nail on the head with segmenting your list and remailing them. This works pretty well. I'll sometimes change the subject line though just in case some notice they have 2 of the "same" messages from me.

    As for mailing your list twice a day... yeah, I got the same advice, but I could never bring myself to try it. It just leaves a bad taste in my mouth. It may work for others but when I've had marketers email me twice (or more) a day, I hit that unsubscribe button before even reading what it says. It just p****s me off too much. There's a LOT of Warriors guilty of this... and they usually aren't offering me any great advice, just sell sell sell!


    Cheers,
    Michelle
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  • Profile picture of the author DubDubDubDot
    Originally Posted by asiancasanova View Post

    1) Don't follow garbage advice of sending to your list every day and sending them offers. Maybe this worked a few years ago, but now EVERYONE is on someone's e-mail list. The same concept of ad blindness occurs on e-mails.

    2) Don't adswap aggressively. This will dilute your list, pretty soon your list will be on 10 other lists and your open rates will sink like the titanic. Its a multiplying effect t0o, because your adswap partners will do the same thing to the subscribers they got from your list and pretty soon its 10x10 and now your subscriber's inbox is flooded to hell.

    If you do it, be very selective and make sure the free offer the adswap partner is promoting is of HIGH QUALITY and its someone who is super careful about building a relationship with their list.

    3) Want a secret to easily DOUBLING your e-mail open rates in just days? Take the subscribers that didn't open your last e-mail message and save them as a segment. Then copy the same e-mail and send it to this segment. The ones that didn't open out of this segment, save it as another segment and send the same e-mail to them. Cumulatively, you will have double the open rates from your original broadcast.

    4) Tip about SLO offers: Video sales letters that autoplay work the best and it needs to be super targeted to the lead magnet.

    5) Focus on building a relationship with your list and pitching offers should come second. However, when you send out your value e-mails, it should build up to your offers, like a movie that has a climax and conclusion. The best example is a soap opera sequence by Andre Chaperon.

    6) Its more important to paint a story and entertain your list than it is to splash them with bland facts and how-tos all the time.
    Thanks for the tips on how to spend $1,000 and make back only half of it.
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    • Profile picture of the author Manoko
      Originally Posted by DubDubDubDot View Post

      Thanks for the tips on how to spend $1,000 and make back only half of it.
      Why are we the only one paying attention to this ?
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  • Profile picture of the author scorpa
    thanks for this thread guys!
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  • The problem with swaps is that you might burn your list by promoting all the time squeeze pages (that often provide little value). It's a fine line that's easily crossed.
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  • Profile picture of the author rmolina88
    #3 is pretty gold advice I've never even considered before.
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    • Profile picture of the author asiancasanova
      Originally Posted by magnus1 View Post

      Great advice for those getting into listbuilding!

      You hit the nail on the head with segmenting your list and remailing them. This works pretty well. I'll sometimes change the subject line though just in case some notice they have 2 of the "same" messages from me.

      As for mailing your list twice a day... yeah, I got the same advice, but I could never bring myself to try it. It just leaves a bad taste in my mouth. It may work for others but when I've had marketers email me twice (or more) a day, I hit that unsubscribe button before even reading what it says. It just p****s me off too much. There's a LOT of Warriors guilty of this... and they usually aren't offering me any great advice, just sell sell sell!


      Cheers,
      Michelle
      People fall into the same trap with their e-mail marketing as they do with everything else in internet marketing. They want easy fast cash. They smash their list with as many e-mails as possible to get money now... instead of worrying about building a relationship, providing real awesome value, and making 10x the money later.

      Originally Posted by Anonymous Affiliate View Post

      The problem with swaps is that you might burn your list by promoting all the time squeeze pages (that often provide little value). It's a fine line that's easily crossed.
      Yup, is the 10x10 idea. You whore your subscribers to other marketers who then whore them to other marketers, pretty soon your subscribers have 100 marketing e-mails a day full of no-value crap and its no wonder that they open ZERO e-mails and just hit delete delete delete or unsubscribe.
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  • Profile picture of the author kazim
    I have got some new tips from your thread. It will help me in my marketing.
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  • Profile picture of the author dwaynephelps
    I remember hearing that tip about resending the same email to subscribers who didn't open from Frank Kern a few years ago. I have found changing the subject line when resending works better in my niches.
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  • Profile picture of the author nav123
    Ermm...what can I say....I'm glad that I learnt a new strategy today. Thanks for sharing your strategy.
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  • Profile picture of the author murtuza
    great email, thanks. One more tip I personally use. Send out interactive emails where you try your subscribers to reply back to your email and ask you questions. You can provide them a free counseling session or offer them some f-ree personalized help. If you even send them one reply to their question that should not take you more than a minute, it will build a solid relationship and this will help you for years...
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  • Profile picture of the author jaypyoung
    This is the same methods im using to build my list, and it works great.

    Keep working on your list daily, even if it's just writing autoresponder msgs that will be sent out at a later date.
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  • Profile picture of the author mike351
    Nice information, but I disaggree with the "dont send every
    day" point. As long as you really send them stuff of value,
    I see no problem in emailing them every day. On the other
    hand if you only want to send them products once a day,
    your unsubscriberrate will be skyhigh.
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  • Profile picture of the author Susan A
    One of the most annoying thing when I read an email is the "personal" one, it insult my inteligence. The best thing I learn from this post is to build up the tension of each email, from low into climaks. This will definitly draw attention.
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  • Profile picture of the author darrenchow
    You spend more than $1000 in it and you just share your experience for free.
    You left me no choice but to hit the thanks button straight away. =)

    I like your tips #3segmentation. I was aware of the problem but never really have a light bulb above my head on how to resolve it. Now I do. Appreciate
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  • Profile picture of the author Kevin McNally
    When you are sending out the email again to the subscribers who haven't opened why not test a different headline ?

    Often I will take 2-3 days to open an email if I am busy on other projects and I don't like to see 3 emails with the exact same headlines from the same person.

    What autoresponder are you using ?

    Are you tracking where the $500 revenue came from ? Most of your buyers may have came from one of your solo ads ?
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  • Profile picture of the author eniggma
    Great thread, I too have dedicated myself to list building a making money my back with a profitable funnel. Takes a lot of tweaking but it really is the key to having a real and lasting business online. Awesome idea about resending to those that didnt open the email. I use get response and knew about this feature but it never dawned on me to use it that way.
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  • Profile picture of the author mjlimey
    Great thread!
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  • Profile picture of the author critterman
    Thanks Asiancasanova this thread is great!!

    I have just taken out my first solo ad earlier today and am looking forward to finding out how it goes.

    My question is when you use solo ads do you use a confirmed opt in or not. I read a report that advised not to use the confirmed opt in as some of your subscribers wouldn't bother confirming. Whats everyone's opinion on that?

    Thanks

    Sorry I should specify that I am referring to setting up your autoresponder.
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    • Profile picture of the author eniggma
      Originally Posted by critterman View Post

      Thanks Asiancasanova this thread is great!!

      I have just taken out my first solo ad earlier today and am looking forward to finding out how it goes.

      My question is when you use solo ads do you use a confirmed opt in or not. I read a report that advised not to use the confirmed opt in as some of your subscribers wouldn't bother confirming. Whats everyone's opinion on that?

      Thanks

      Sorry I should specify that I am referring to setting up your autoresponder.
      Hey there. I personally decided to not use double opt in as well I saw too many of my subs lost to not confirming one more time which could be a pain to some. There are just too many subs you stand to lose just cuz they forgot to confirm and this I feel has been a more likely occurrence than someone complaining they are getting spam off the first email from you. Just my 2 cents
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  • Profile picture of the author pagemoney
    I think there are tools that automate a resend for emails not opened? Correct? Or does an Aweber come standard with this?
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  • Profile picture of the author Jackson Tan
    I like your tip #3. But I have a question, how long do you wait to send the unopened group the same email? What the time frame like? Your advice will greatly be appreciated
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  • Profile picture of the author RobertaKent
    Great share there! I believe its always better to sit down and put together you email marketing strategy that includes everything from email subject,design and the subject matter. Optimize the text,make it look pretty and add a bow on it with a witty subject line!! and sending these emails everyday is definitely a no-no!
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  • Profile picture of the author mikeye
    Thanks for sharing the tips. Things have changed a lot in the past few years. You can't just keep sending promo emails to your list, no matter how "good" your are. I actually ignored and finally unsubscribed from some gurus' lists (real well-recognized gurus) when I started getting all promo emails and no good contents from them.
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  • Profile picture of the author tjaysen70
    Awesome post. Yeah you're on the right track for sure. And Andre is the man when it comes to creating emails that you want to read for sure, the cliffhanger mode is killer.
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    • Profile picture of the author Teuto Warrior
      Thank You for sharing Your experience with us! Interesting read!

      I'm subscribed to the lists of several Internet Marketers and the IMers I appreciate the most are the ones who send emails LESS often and with quality content only!

      If You send me an email twice or once a day and if its not a particular training course segmented into smaller bits of daily information I unsubscribe immediately! No exceptions!
      Why? Because I feel offended being spammed! Its too obvious that You just want to sell and don't care - neither about the product or service and neither about me as a potential customer!

      The IMers I value only send emails once or twice a week And the person I value the most only sends emails once or twice a MONTH! But then this person normally has something of high value to say or report! And its consistent to the product/service that person is promoting.

      Another important aspect for me is consistency! As a potential customer on Your list I want to see some consistency and sustainability in what You do, promote and claim to be an expert about!
      If I subscribe to a list because I want to learn about lets say CPA I expect that IMer or Guru to be focused on CPA marketing and send me related offers and information about CPA only! In that case I don't want to receive emails and sales pitches about stuff unrelated to CPA marketing like lets say SEO or clickbank. And if You pitch me all the latest WSOs that come along which have nothing to do with CPA marketing I'll unsubscribe very fast as well! I want to see some consistency in what You teach and promote and that You practice and use these products/services Yourself!

      There are some known Warriors from which I bought some informative and valueable WSOs and initially I had a high opinion about them but then I unsubscribed from their lists quickly because I became very disappointed in receiving daily emails (to me thats the equivalent of SPAM) afterwards with sales pitches completely unrelated to what that WSO was about! I was on Your "buyers list" already...but then You lost me!

      Sorry for the little vent, I'm still learning about email marketing myself but I had to get this out from an email list subscribers perspective!
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      • Profile picture of the author asiancasanova
        I would say that the first week is the most important to send frequently.

        Then after that week, send every 3 days or so.

        Why? Because this is when they hardly know you and your open rates are the highest on the first few e-mails you send out.
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  • Profile picture of the author algreg
    That's awesome. I haven't bought any solos yet. I built my email list from doing videos on YouTube. I even made 5 sales of my little $7 ebook and got about 40 leads out of it.

    I just ran a participation contest and had 2 people that really popped their heads up and now I'm providing them with more value than the rest of the list. The goal is to eventually get them to do what I've done and then bring them on a webinar and talk about it.

    All of this is entertaining for the folks just watching and it's also inspirational. And it also teaches those that didn't participate that Action Takers are the Money Makers.

    I think it's time for me to buy some solos and add another product or two to my funnel. A $7 ebook is a great start but it won't help me hit my goals.
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  • Profile picture of the author luane
    Wow, great post! I truly believe, no matter what I hear to the contrary, that people are so desensitized by everything they read in the way of ads, that actually have a person truly care about their success is the ticket. I know it works on me. Whenever I get an email from Travis Sago, I ALWAYS read it. I know it will be entertaining and well-worth the read, whether I buy anything or not and he doesn't mail that often. He doesn't have to. And I guess that's the point. He did his homework a long time ago to get his list and he doesn't abuse it. Shall we all learn from his good example? Yes, I think so : ).
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