On numerous occasions, I have told countless people that the lack of results experienced by newbies is NOT a "lack of knowledge" issue, but, most often, a "lack of focus" and a "lack of willpower" issue, for there is something to be said for "aim" and "passion."
For example, I really LOVE internet marketing. I am passionate about it and I believe that is always conveyed in my communications. There's something about knowing that anyone with an ounce of creativity and a willingness to learn can just turn on their computer and, within 20 days, make $20,000... it CAN be done and it IS being done. But it helps to find a REASON to be doing this that makes you passionate more so than just "I want to make lots of money!"
But, I would gladly make this bet, almost ALL newbies make the same mistake over and over and over and over again. They want to eat the WHOLE pie. So they come on a forum and read and read and read and read, and then the buy, and buy and buy and buy. And, more often than not, what happens is that a newbie gets
and this causes them to become jaded. It's not only that there are hyped up claims and inflated promises thinly veiled by disclaimers stating, "your results may vary", but also that no one really teaches the newbies HOW to learn. Marketers title things, "for newbies" but, in reality, many of them are afraid that if they REALLY made the course at the NEWBIE level, they would be called a fraud, or have those intermediate marketers who still have a newbie mentality, bad-mouthing their product as not giving enough information.
But newbies do NOT need more information on WHAT to do... that's all over the place. They need to be schooled and RESCHOOLED on the most simple of internet marketing basics, AND, to be helped to cultivate an attitude of sincerity, curiousity and, most importantly of all, patience.
What MOST newbies end up becoming like, though, is the online marketing version of a disgruntled spouse.
After failing X times, they start blaming this, or that, marketer and this, or that, product, instead of patiently searching for the largest amount of true success stories and then investigating, like a true explorer.
A friend who is VERY successful in marketing is in the middle of a coaching program as I write this. I am in on it because, even with my experience and knowledge, I feel there's still more I can learn.. not just about marketing, but about those who are even taking the program.
Fifteen minutes into the first webinar, I became truly disturbed. Why? Because of the ignorance of many taking the course. And YET, I'm no stranger to the fact that there are challenged people. Early in my online marketing career, I'd spoken with MANY of them by phone and was horrified that even the most BASIC stuff was not being comprehended by such people and yet they honestly believed that I was going to be able to flick a magic switch and lead them on the road to royal riches.
In the coaching course, a dozen or so people were asking, "I spent all my money on this course and funds are tight. Where can I find some good, free PLR?" and this was AFTER they were told several times that there would, obviously, be further expenses for ANY person going into business... coaching was just ONE cost, but there would be others... PLR, hosting, autoresponders, etc.
But here were people who spend $400-$700 for coaching but were stopped short in their tracks because they had no money for graphics designers, hosting, plr, etc...
So, it's not like NEWBIES need more programs, better programs, more information, or bigger promises.
What newbies need to learn is how to SUFFER like adults... stop expecting that everything that says its for newbies is really for newbies... or that a newbie product should EVER lead to quick profits.
What newbies need are BITE-SIZED pieces of internet marketing FUNDAMENTALS so that, eventually, they become strong, and secure, enough to REALLY move forward and REALLY pursue a course of action that will start making them money on a regular basis.
While SOME newbies will have the right stuff to start makng money fairly soon, MOST newbies should focus LESS on making money and MORE on FUNDAMENTALS and staightforward education. That way, even if they're not passionate to begin with, they'll have a better shot at BECOMING passionate because they won't have been burned, and jaded, by 30 different hyped-up products (actually suited for intermediates) during their most formative online days.
If anyone needs me to elaborate on anything in this post, please don't hesitate to ask.