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insights for pof advertising need!

by wadezwd
4 replies
is there any study about ppl's behavior when they are on pof, regarding with the session depth? or any one can tell what ppl are doing with different session depth? appreciate !
#advertising #insights #pof
  • Profile picture of the author travlinguy
    Session depth? Hmmm... Is that time spent on the site? If so, from personal experience I'd say that most people with profiles spend considerable time there when they have the time.

    Otherwise it's log in quick, see who and what's happening and then log out. People spend from a minute or two to hours at a time. I have no idea what the average is. 15 maybe 20 minutes would be a good guess though.
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    • Profile picture of the author wadezwd
      @travlinguy, thanks for your input, I originally saw the session depth from JustinDupre's post Guide to getting started on pof ads which makes me to think what question i have in mind, he wrote:
      Session Depth – This is how many pages the user has viewed since logging in to their account. The lower the number, the more likely you will get a click, but the more expensive it will cost. I set this to around to less than 10 or 20 when testing. Some people will say not to set this, but it is something you can play with eventually. The lower your session depth, the higher you should bid.
      beside i have some trouble with scaling profitable campaign on pof with which I want to tackle with the session depth targeting, thus i came to wonder if there are some detailed study about ppl's behave on dating sites...well this may go out of the money making topic, anyway, i think this kind of study is interesting.
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  • Profile picture of the author TheSalesBooster
    I'm pretty sure there are no such studies.

    Only way to figure out for yourself is to test!
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    • Profile picture of the author wadezwd
      hey dude, you beat it! lol
      Originally Posted by TheSalesBooster View Post

      I'm pretty sure there are no such studies.

      Only way to figure out for yourself is to test!
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