Branding questions - should I use the word "the"?

8 replies
This is purely about branding, and has nothing to do with SEO.

Here's the deal: I have a website name that is something like HappyDog.com, but I know that a singular noun needs to have either a indefinite article "a"/"an" or a definite one "the", in front of it.

I wonder how this will be perceived, and if I should add an article in front of the name. I don't want to come across as unprofessional. As everyone knows, Facebook started as The Facebook, until some guy advised Mark to drop it.

What is your experience telling you? Should I add an article or leave it that way?
#branding #questions #word

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