What's the point?

by levyb30

Posted: 12 years ago 5 replies

INTERNET MARKETING

Hi

What's the point with creating a sqeeze page with only a opt-in?
I meen, why not creating a blog with good contant, affileate links, ads and a opt-in?
There's a reason why people choose to make a sqeeze page, it is more useful?

#point

Martin Lee Jr 12 years ago

Both work great

But a squeeze page works great for me.
A standalone squeeze page can lead to quicker signups (provided you have a good offer)
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dcbaker1 12 years ago

If you only publish a squeeze page with an opt-in it can be very effective too. First of all you need some powerfull text to lead them to opt-in. The most important thing that the visitors see the opt-in very clear, because it's a simple page and they will be more attracted to opt-in.
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wsmreviews 12 years ago

Because squeeze pages will build your subscriber list much quicker than a typical blog. Works best when you offer something of value, in trade for them subscribing to your list. That being said you should do both and if you are paying for advertising it is probably best to direct first time visitors to your squeeze page to build your list and provide a better return on your investment.
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Alexa Smith Banned 12 years ago

Originally Posted by wsmreviews

squeeze pages will build your subscriber list much quicker than a typical blog.

They will.

More quickly, but often with lower long-term incomes.

Originally Posted by levyb30

What's the point with creating a sqeeze page with only a opt-in?

Typically, a higher porportion of visitors will opt in to a squeeze page than will to an opt-in on a content-rich site (I say this having split-tested it, myself, over a 6-month period in several different niches).

So squeeze pages tend to be popular among marketers who measure things according to the number of people who opt-in.

For people who measure long-term income, instead, it can be (and often is) a whole different story.

These threads might interest you ...

http://www.warriorforum.com/main-int...ml#post5475859
http://www.warriorforum.com/main-int...eeze-page.html
Website or squeeze page
Squeeze Page on Landing Page a Turn Off?
http://www.warriorforum.com/main-int...ml#post5494263
Lists: How Long to Presell - Averages
Some specific questions about Article Syndication
http://www.warriorforum.com/main-int...-one-best.html
http://www.warriorforum.com/main-int...ml#post6483651

Call me a skepchick, but it sometimes strikes me that the differences of opinion on this subject can perhaps be accounted for as representing - on one side - the views of those who assume that a bigger list will necessarily equate with a higher income, and - on the other - those who have actually split-tested it over a significant enough period to have found that the opposite's often the case, because different people opt in to different opt-in methods. There are many similarly counterintuitive issues in internet marketing, about which it's all too easy to repeat urban myths and assumptions, until one actually tests them reliably and validly for oneself, measuring the right parameters.
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- JohnMcCabe 12 years ago
  
  IMO, there are pluses and minuses to using squeeze pages.
  
  On a traditional squeeze page, there are only two options: accept the offer and fill out the form, or leave. There are no other distractions or choices to make.
  
  On the plus side, this eliminates the problem of too many choices leading to no choice at all.
  
  On the minus side, it puts all the emphasis on the opt-in offer, which for most of the squeeze pages I've seen, means the emphasis is on the incentive, premium, bribe, freebie or whatever you choose to call it.
  
  Relying on an opt-in tucked in a side bar or footer makes the opt-in one of many choices - fill in the form, read another post or article, click an ad, make a comment, etc.
  
  On the plus side, people who do opt in are likely more committed to reading your emails than just getting their freebie.
  
  Then there is what some call the "embedded squeeze page", one or more landing pages where the opt-in is the dominant feature on the page. But the page still has some navigation, carefully selected content, etc.
  
  I'm seeing this as the best of both worlds for the traffic sources I see. It eliminates the 'trapped' feeling some have reported with regular squeeze pages, while still putting the opt-in offer front and center. If you want to get fancy, you can use a cookie and a bit of code to route subscribers around the landing page and directly to a content page.
  
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