"old school" article marketing - does it still work?

I don't think it would hurt though to submit articles where you can, better still, have a submitter in place for optimal results. Like anything, get good at it and it will yield the results! There is power in article marketing just as there is power in Press Releases etc. IMO :-)

Hi mike - you will run into a lot of NO's, but over time -- you will build a portfolio of webmasters/bloggers that will gladly accept your articles as long as you are providing quality content.


I recall this website. (presuming we are talking about the same one) It's a membership site operated by Ann Smarty. I'm not a member, but from what I have read it is quite helpful in getting good exposure for your blog

No, Mike ... respectfully, this isn't a good idea at all.

Under no circumstances let an article directory have content that hasn't already been published and indexed on your own site. This is absolutely fundamental to any model of article marketing.

And the list of "possible syndicators" you have: the article you offer them is also one you've already published and had indexed on your own site. Don't build their business by giving them the initial indexation-rights you can keep for your own site.

I never "promote one article with another". The purpose of my article marketing is to use articles to promote my landing page. People who have read one of my articles elsewhere, and got as far as clicking on the link at the end, don't want to read another article - they want to see my website and get my free report and subscribe to my list. And that's what I want them to do, too. After that, they can read as many of my articles as they want.

This thread (in which someone suggests doing what you've just suggested above, and there's a long and detailed explanation of why it would be such a mistake) will perhaps help: http://www.warriorforum.com/main-int...marketing.html

Some will; some won't. It's never been a problem for me. Either they want content or they don't. All the people who syndicate articles from Ezine Articles (which is why Ezine Articles exists, not to mention every other article directory!) have already shown that they're happy to publish content that's already published elsewhere, haven't they?

It's true that there are some blog-owners who simply don't understand that that isn't duplicate content, and that it isn't penalized. (By the way, even duplicate content isn't penalized, as Google keeps explaining in black and white, but admittedly not everyone knows that, and some people who are selling "SEO services" don't want their potential clients to understand it, either).

This little article clarifies that position (and even includes a quotation from Google): Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing Blog

No!

They're (mostly) not worried about this, Mike. It's you who are worried about this.

Other people won't look at it like you do. They're not marketers like you. If they were, they'd be your competitors, and those aren't the people who'll be syndicating your articles anyway, are they? You see what I'm saying perhaps? Don't instinctively project your own attitudes and beliefs about what you (as it happens, mistakenly) see as "duplicate content" onto other people. Yes, you may find a few who share your reservation with it - those aren't the ones you need (frankly, they're mistaken, but it can be a thankless task trying to re-educate them). There are many others!

I don't want my content being published by people who would regard that as an extra incentive to publish it! I want it being published by normal people! :p

It depends on how much demand there is for content, the quality of the content, and how you ask them.

The main thing is that the articles need to be written for syndication.

http://www.warriorforum.com/main-int...ml#post6575732

IMO is much easier to write article and post on your blog , then repost on facebook fanpage , tweet it and repost on social bookmarking sites.
I don`t post articles on article directories as they are more and more picky and I don`t have time and patience to follow their rules.

In my experience, the "old school" method of article marketing works better now than it ever has before, mostly because there are so many of my competitors who are doing it completely wrong.

For over 15 years, I have been using "article syndication" as a marketing model, which has brought astounding sales results year after year. The formula is simple: write quality articles, publish in quality outlets, and promote quality products to qualified visitors. It does not take many articles at all to drive massive convertible traffic when they are distributed widely.

To be successful in article marketing, you need to understand who is your targeted reading audience. You should write in the manner and style your audience expects, and up to the standards which are acceptable to publishers. Anything less only makes you susceptible to the whims of Google.

Consider syndicating articles to niche ezines, newsletters, and even offline publications such as relevant magazines and newspapers. It's an implied endorsement by the publisher for your articles when then are read by their subscribers. This is a subtle but very powerful marketing nuance which often beats the competition all-to-hell.

At this time it's difficult to add anything of real value that hasn't already been discussed repeatedly regarding this topic. In addition to the links referenced by Alexa, this post is my short answer, but you really should read that thread in its entirety - it's perhaps the best free course on article syndication you will ever encounter.

It depends what you try to use them for.

For those of us using them for the purpose for which they're intended, they've never been better or easier to use, and their usefulness to us is actually going from strength to strength.

There's no such thing as a "high PR site". Websites don't "have page rank". Only pages have page ranks.

(Not that page ranks have much to do with SEO anyway, these days. We can all see for ourselves from Google's SERP's the ever-increasing frequency with which lower-PR pages with fewer incoming backlinks are outranking higher-PR pages with more incoming backlinks. Relevance and quality are what matter. But that's why Ezine Articles is so helpful - it's a stepping stone to getting your articles published on some sites of quality and relevance.)