How to launch a wso

Have an excellent product
Build credibility by having a history of contributing to the community
Have at least a dozen good reviews
Have some influential affiliates with either Warrior Plus or JVZoo
Have an excellent sales letter
Have an offer that appeals to the people here
Have it priced right

Those are just a few of the things you need

Make sure your sales page is very catchy and price is very low (if its a product).

Also you can give away some bonus to attract customers.

Joy

Make sure you tested your product and have success with it. A lot of people launching useless wso and wanted other people to put their impossible dreams into reality.

one of the best tips would be to try and build a pre launch list

also try to make your product as good as possible and try to focus on getting a half decent EPC
otherwise your not going to pick up many affiliates

the pre launch list is not solely responsible for the success of your wso but it certainly helps to get the ball rolling if you can make a fair few sales yourself first

Paul

This worries me - it sounds like you're making a product just to sell it as a WSO.

This is NOT the purpose of the WSO section and you will be disappointed if you think it is.

Well first, make sure your product and offer are outstanding.

Then my second thought is on review copies. I've never launched a WSO, but I'd imagine review copies can help you a lot. I'd give out a lot of them if it were me. But I wouldn't give them out all in 1 day.

Every time you give out a copy, thats like a $40 "bump" for your thread. But again, there may be rules against this, I've never launched a WSO, but I'm just trying to think creatively here. I'd hand them out every time my thread got low, and hope for positive reviews/bumping to get them more exposure/sales.

There are also prelist launches, joint ventures, god.. I'd imagine you could go crazy with promotion if you really wanted to.

The most important thing though is really test your product & offer. When you hand out your review copies, do it in stages. One round as a testing stage, to get good feedback, and improve your WSO/address problems. Then another round of review copies for promotion. I'd imagine there comes a point though where if you give out too many review copies, you decrease the value of what you're actually promoting.

So again, make sure the sales copy is good, and I'd honestly target a higher price range than a lower one. I wouldn't waste my time making some general/crappy product, so I could sell it for $10 a pop. Thats what everyone does. Making sales is about differentiation and positioning. Make sure the information you're giving out is new, make sure its innovative in some way, make sure your offer is solid, get lots of feedback first, THEN launch your WSO.

Or so thats how I'd do it. Threads are also a great way to get attention. But they shouldn't be used to sell anything. They should be used to give out outstanding advice for free that can help people towards the results you promise in the WSO. Real world information, not useless hype and fluff. Most of all, if your system works, and its something you're really passionate about, I think that will show through more than anything. You need that confidence, because people will sense it through anything you do, and ideally, they'll buy your WSO. Bob Ross was a great example of this. The only WSO I ever bought, only reason I bought it was the IMMENSE level of passion he conveyed to people on this forum. I mean FFS, the guy owns his own forum now centered around that 1 WSO. If anyone knows how to launch WSOs, its that guy.

Set up your product with warrior plus and spend time recruiting affiliates for your launch. This can really bring your launch to whole new level when you have a strong army of affiliates mailing to their lists for you.

There are also a lot of groups on Facebook that will help you establish affiliate relationships and get your launch up and going where you want it to be.

Now I know where the PM came from

One thing that a lot of WSO newbs do is set commissions really low and that's not going to attract good affiliates. Not that setting a commission high is going to attract good ones in the first place, but if you're commish is low it won't even attract them. I would suggest 75% to 100%

I've not launched a WSO, however I have launched a number of products and services elsewhere. One thing that no one has mentioned is Amazing Customer Service ! Once you launch and sell, your customers deserve excellent, responsive customer service... news tends to spread quickly about this (both good and bad)... if your thread starts filling up with "no one answered my support tickets" type of posts, your sales go in the tank quickly. However, many people "on the fence" will purchase, soley because of great customer service comments.

Following through with your customers and going the extra mile to be helpful brings in countless additional buyers !

I personally feel if you have the right product which really solves some problem, everything else automatically becomes easy. Let the product make people decide on buying instead of the sales copy. I have nothing against sales copies but I think product should be given greater priority.

But, beware. I have not launched a single WSO yet (although helped few people doing so since I am PHP Programmer). Just thought would share my views.

I am gearing up to release a service as a WSO for hire listing ... just made the post and waiting for approval to pay . I found this post to diffidently have some good tips.

One thing that comes to my mind is to be "creative"