On the other hand I have seen those that are HAMMERING their list with offers and doing ad swaps everyday. These types are running off pure volume. Their list is huge and so even though they are hammering it and getting 200 unsubs in a day they are getting 500 new ones the same day via swapping. These types are either hammering it everyday with solo offers or selling solos and making a killing off selling clicks.
Im my opinion both are pretty savvy business models. I have always loved the thought of having a list that loves you and building trust and making sales that way. But I also think its kinda cool how these list volume types grow their list so fast and are kind of doing the churn and burn method to generate massive volume so that even a low response rate of 1-2% will still bring a full time income. Even though this may be frowned upon by many, I still respect that it is a business model. The people on these list have every right to unsubscribe so nobody is making them stay on the list if they don't like it. Branding yourself is not the focus there. John Cornetta is the man with this method.