I want to start building a list and writing a blog for my niche. In my research I have come across several points which has concerned me a little.
1) There are quite a high number of searches but no advertisements on the main page of google. This has set alarm bells ringing that if nobody is advertising then there might be little profit in the niche.
2) There is a lot of competition from medical and scientific study pages. The weight loss niche has links to the medical industry and I would say my niche is similar in this regard, but I was surprised by Google being dominated by medical and academic competition. If this info is easily found for free then there may be less market to buy (though my advice is more thorough).
3) None of the other blogs in the niche are monetised. And I mean none! Nobody is building a list or anything. This might make it hard for me to get solo ads or ad swaps and because it doesn't seem to be a buyers market then I am nervous about using paid traffic sources as this might make me incur a loss.
Am I overthinking this or are these legitimate concerns that might suggest a lack of profitability in the niche?
Any thoughts would be much appreciated!