Overtime through trial and error, I've figured out what numbers matter most. I'd like to share these KPIs or key performance indicators with you all in hopes that someone find it helpful.
Your KPIs will obviously differ depending on your business and goals, be here is a general yardstick to use when monitoring how your business is operating.
Unique Visitors (Traffic)
Leads (Email List)
Measure by Campaign & Partner
Are you promoting your product via Facebook? Email List? Or Webinar?
How many visitors and customers are your affiliates/JV partners sending you?
Additional Key Performance Indicators to Keep In Mind:
Number of Unique Visitors
Number of Leads
Number of Customers
Visitor to Lead Ratio
Lead to Customer Ratio
Visitor to Customer Yield
Yield = visitors/customers
It's very important to have some type of analytics software in place to capture all this data. The more you know your numbers, the easier it is to adjust and scale your business.
Hope this helps!