The "Everybody In The Stadium" Theory Helped Me Finally Start Making Money

by aprilm
17 replies
A couple years ago I attended a baseball game with my husband at a huge stadium. If I were to guess, there was probably at least 30,000 people there. When I looked around, all I could see was a sea of little heads.

At this time, I wasn't having much luck with my IM endeavors, and I hadn't really been able to wrap my mind around what it took to make money on the internet.

I wasn't much of a salesman, I didn't have the confidence or the experience to create a high ticket product, and I certainly didn't have the time and patience to provide support for customers, technical issues and refunds.

Affiliate marketing wasn't panning out for me either.

Making money online just seemed too overwhelmingly difficult to do.

Until that day at the ballpark.

Looking around, my wheels started spinning, and I had kind of like an "aha" moment. If I could just get each of those people in the stadium to give me a measly dollar, I could be $30,000 richer in one night!

A buck.....a buck isn't break the bank for anyone, right? Or even if I could get them to give me .50 cents....I'd still bank $15 grand!

While I didn't get a penny from anyone at the ballpark that day, it made me realize that making money on the internet is very similar to what I had just imagined. The only difference with the internet is that it's totally doable.

And this is what completely changed my "I can't do this" mentality to "wow, I can totally do this". I figured if I could get at least a small portion of the people on the internet to give me at least a buck.....I would finally see success.

And it worked! I now sell ebooks on Kindle for $2.99 at most. And while $2.99 doesn't seem like much, it adds up quick. I give credit to my "Everybody in the stadium" aha moment for giving me the insight on how lucrative it is to sell lots of low priced items to lots of people instead of finding or creating high ticket items and dealing with the headaches of low conversions, higher expectations, and lots of big responsibility.

So if you're in a rut, and you are stuck in that "I can't do this" mentality.....think of "the stadium" and start brainstorming ways you can get lots of people to give you just a little bit of money.

Sometimes it only takes the change of a mindset to start the ball of success rolling!
#everybody in the stadium #finally #helped #making #money #start #theory
  • Profile picture of the author NashRyker
    I think this is a great perspective you give. It's very easy to over-deliver with a $2.99 or low cost product, so refunds are almost non-existent as well.

    Cool story on how just changing one's perspective on something can have a profound effect.
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    • Profile picture of the author CatherineMay
      Very thought-provoking. This is exactly what I needed to hear today.

      Thank-you!
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  • Profile picture of the author CDarklock
    Originally Posted by aprilm View Post

    And it worked! I now sell ebooks on Kindle for $2.99 at most. And while $2.99 doesn't seem like much, it adds up quick.
    $2.99 is the new $7
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Baadier Sydow
    lol Im out of the game when $1 becomes the new $2.99.
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    • Profile picture of the author CDarklock
      Originally Posted by Baadier Sydow View Post

      lol Im out of the game when $1 becomes the new $2.99.
      Won't happen on Kindle. Kindle authors should always charge $1.99 or more. Conversion doesn't improve enough at 99 cents to be worth it.

      Kindle books under $2.99 are ineligible for the 70% royalty option, and I'm told sales fall off dramatically at higher prices - far faster than the price goes up.

      Just like $7 reports. If you priced it lower, affiliate interest dropped to zero; if you priced it higher, conversion dropped. Between the $7 and $15 marks, you were actually better off selling it for $7.

      (Public domain works aren't eligible for 70% royalties, so they should be priced at $1.99 which has more than twice the conversion of $2.99 in that space. Can you tell I've studied the hell out of this subject?)
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author JeremiahSay
    "Aha" moment.. I got that kind of "aha moment" whenever I'm actively learning (not just IM). I got most of it through books, videos, seminars, audios etc. However, I've never gotten that "aha" moment in a public place.

    Great job for turning your "aha" moment into actions

    Keep up the good work.
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  • Profile picture of the author Jackson Tan
    yeah... just different point of views.. is just like asking how do i make a million dollars? I can either sell a million items at a buck each or simply selling one item at a million dollars.

    Cheers Warriors!
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  • Profile picture of the author Rod Cortez
    I love it when people share their "aha" moments, because everyone's is unique. A common hurdle people have is simply believing that it can be done, so if it happened to you at the stadium, the more power to you.

    And this aha moment could have happened differently for someone else. Someone could have been at the stadium and thought, "Statistically, there are at least 100 millionaires in the audience right now, probably a handful of CEOs, and a quite a few thought leaders. How do I get one or two of them to become my customer and get the momentum going?"

    I love "aha" moments because they are different for everyone.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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    • Profile picture of the author Shaun OReilly
      Another potential a-ha moment could have been that...

      People pay DIFFERENT prices to watch the exact SAME
      baseball match.

      So, you've got the cheap tickets in the bleachers.

      Then much higher priced tickets closer to the pitch
      and the home plate.

      Then you've got people in the super expensive corporate
      packages.

      And a whole bunch of people in between.

      And people at home watching on TV.

      So, instead of just thinking about ONE price for all, instead
      shift your thinking to how you can create packages at ever
      increasing price points to suit the budget of everyone who
      could be interested in what you have to offer.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author thebitbotdotcom
    Originally Posted by aprilm View Post

    A couple years ago I attended a baseball game with my husband at a huge stadium. If I were to guess, there was probably at least 30,000 people there. When I looked around, all I could see was a sea of little heads.

    At this time, I wasn't having much luck with my IM endeavors, and I hadn't really been able to wrap my mind around what it took to make money on the internet.

    I wasn't much of a salesman, I didn't have the confidence or the experience to create a high ticket product, and I certainly didn't have the time and patience to provide support for customers, technical issues and refunds.

    Affiliate marketing wasn't panning out for me either.

    Making money online just seemed too overwhelmingly difficult to do.

    Until that day at the ballpark.

    Looking around, my wheels started spinning, and I had kind of like an "aha" moment. If I could just get each of those people in the stadium to give me a measly dollar, I could be $30,000 richer in one night!

    A buck.....a buck isn't break the bank for anyone, right? Or even if I could get them to give me .50 cents....I'd still bank $15 grand!

    While I didn't get a penny from anyone at the ballpark that day, it made me realize that making money on the internet is very similar to what I had just imagined. The only difference with the internet is that it's totally doable.

    And this is what completely changed my "I can't do this" mentality to "wow, I can totally do this". I figured if I could get at least a small portion of the people on the internet to give me at least a buck.....I would finally see success.

    And it worked! I now sell ebooks on Kindle for $2.99 at most. And while $2.99 doesn't seem like much, it adds up quick. I give credit to my "Everybody in the stadium" aha moment for giving me the insight on how lucrative it is to sell lots of low priced items to lots of people instead of finding or creating high ticket items and dealing with the headaches of low conversions, higher expectations, and lots of big responsibility.

    So if you're in a rut, and you are stuck in that "I can't do this" mentality.....think of "the stadium" and start brainstorming ways you can get lots of people to give you just a little bit of money.

    Sometimes it only takes the change of a mindset to start the ball of success rolling!
    Interesting. Very inspirational. You have given me an idea for something along these lines.
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  • Profile picture of the author theory expert
    Banned
    Find a mass market and give them something of value and you'll make x amount of money theorem.
    Hey I want to be a singer using auto tunes. I know millions love music and billions is spent on music yearly. All I need is 100,000 people to send me 10 bucks to buy my cds/itunes singles twice a year. The hard part is penetrating a market with something those people want that resonates.

    Statistics make great theory, but, nothing will ever trump testing testing testing in the trenches.
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  • Profile picture of the author Michael Ten
    Nice post/share! Moments like that are so important!
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  • I dont understand the OP's thought process, to be honest.

    The "stadium" theory, as you put it, is not based on pricing your stuff cheap ($2.99), but on getting a sheer amount of targeted traffic to your offer. Whether you charge $2.99 or $7 or anything else is irrelevant - the key-element here is driving that stadium to your sales page.
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  • Profile picture of the author Bond1806
    I am newbie to all this and I am preparing my first ebook and I must say that every time I read your posts Aprilm i learn something new.
    Your posts are so great and full of wisdom about ebook publishing.

    Thank you Aprilm
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