by F1SEO
10 replies
I've been noticing that internet marketers are always selling stuff ending in $7. For example these are popular ones $47, $97 and $197.

anyone know why?
  • Profile picture of the author Paul1234
    Here's a previous thread on the matter:

    http://www.warriorforum.com/main-int...nding-7-a.html
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    Paul Turner

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    • Profile picture of the author F1SEO
      Cheers Paul for digging that post out and to Biz for pointing out the mindset behind it.

      I thought 7 was lucky or something. Never lucky for me, but obviously lucky for some marketers.
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  • Profile picture of the author MeTellYou
    Are you saying you don't know the magic number?
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  • Profile picture of the author BizBoost
    Originally Posted by F1SEO View Post

    I've been noticing that internet marketers are always selling stuff ending in $7. For example these are popular ones $47, $97 and $197.

    anyone know why?
    Why do Northern Pike like fast, shiny lures while bass will go after a slower moving lump of greenish grey? It's the nature of the beast.

    Specifically, when people are ready to pay for something, marketers want them to have as little brain commotion as possible. Ending things in an even number begins your brain wondering about dividing by 2... ending in a 7, a nice prime number, doesn't trigger that, plus it's not 5, which though easy to work with, makes your head start doing multiplications of 5... and it's before 9, which makes your head start rounding the next dollar...

    Anyways, that's not meant to be a thesis but to illustrate a point that marketing researchers put a lot into determining what causes people to buy and what causes them to bail... especially in the middle of a purchase.

    And 7 seems to be the magic number.

    Eric
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    • Profile picture of the author jmidas
      Originally Posted by BizBoost View Post

      Specifically, when people are ready to pay for something, marketers want them to have as little brain commotion as possible. Ending things in an even number begins your brain wondering about dividing by 2... ending in a 7, a nice prime number, doesn't trigger that, plus it's not 5, which though easy to work with, makes your head start doing multiplications of 5... and it's before 9, which makes your head start rounding the next dollar...

      Anyways, that's not meant to be a thesis but to illustrate a point that marketing researchers put a lot into determining what causes people to buy and what causes them to bail... especially in the middle of a purchase.

      And 7 seems to be the magic number.

      Eric

      Spot on. BUT, like anything, it can get over-used. At some point (and that point may be coming soon, I dunno) people will start getting suspicous of anything ending in 7. When people start saying "Oh, look, another piece of crap IM product" as soon as they see the _7, we will need a new magic number. Anyone for 3?
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      • Profile picture of the author BizBoost
        Originally Posted by jmidas View Post

        Spot on. BUT, like anything, it can get over-used. At some point (and that point may be coming soon, I dunno) people will start getting suspicous of anything ending in 7. When people start saying "Oh, look, another piece of crap IM product" as soon as they see the _7, we will need a new magic number. Anyone for 3?
        Three is great, actually... makes the buyer think he's getting a bargain from the usual 7... lol or will they start wondering whether they're saving $4 or being charged an extra $6 and bail?
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        • Profile picture of the author jmidas
          Originally Posted by BizBoost View Post

          Three is great, actually... makes the buyer think he's getting a bargain from the usual 7... lol or will they start wondering whether they're saving $4 or being charged an extra $6 and bail?
          OK, 3 it is. Announcing my new WSO for only $23 that gives away the secrets of the new wonder number. Introducing "3" - the new 7. This must-have, millionaire-maker resource guide includes: 3 reasons to use 3; 3 reasons not to use 7 anymore; and 3 reasons why I need to get back to work instead of wasting my time doing this. But wait! There's more: super BONUS: 3 random pages of an ebook I stole off of clickbank in 2003 - a $1997 value. But only for the first 3 to act!

          And, in case anyone is wondering, this WSO is a discount from the normal $27, which was a discount from the usual $29, which is discounted for warriors only from the regular $49.97. So run, don't walk, to your paypal account.

          I think I'll get to like 3.
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          • Profile picture of the author Cackle
            I always figured less than $10, more valuable than 5
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  • Profile picture of the author martin_boyd
    Originally Posted by F1SEO View Post

    I've been noticing that internet marketers are always selling stuff ending in $7. For example these are popular ones $47, $97 and $197.

    anyone know why?
    I have found that selling a product with good content is easy to sell at $7, very little perceived risk for good information. The benefit is that when they buy, you can easily sell them a backend product for much higher.

    This works for many information products. If you have one to retail, try it!

    Martin Boyd
    The-Entrepreneur-club.com
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    ATTN All Internet Marketing Beginners: Discover How To Create a Profitable Web Business - Start Today!
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  • Profile picture of the author sbucciarel
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    As far as a $7 product goes, most people if even slightly interested will risk $7. I've bought a lot of $7 crap. lol.
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